Business

Adewale Ayuba Special : Why I built a digital studio + clears the air on the controversial born again report

Published

9 years ago

February 26, 2016

Multiple award winning fuji star, Adewale Ayuba has cleared the air on his born again controversial story. In an exclusive chat with Sahara Weekly, he opened up on his career, new studio and host of other sundry issues

Q –. Can you tell us what you are working on presently?

R – We are working on digitalizing fuji music. We are trying to see fuji from a different angle. We want to put fuji music in a level where people can tap from,. Where you can easily send singles from your phone to another because the world now belongs to social media and we are trying to do what is in vogue. To realize this, we must have our own digital studio because 99% of fuji music is done by analogue studio. We want to make it crispy now.

Q – Arguably, everybody acknowledge your standard when it comes to fuji. Your own style differs from others. A lot of people blend with your style. What inspired that?

R – From day one of my life, my prayer has been to make fuji music popular. I want to be a preacher that will preach fuji to the western world. When I started, I had 5 albums that wasn’t even played at all and all my friends were mocking me in school that I was doing something local., I realized it’s not their fault, , its because fuji wasn’t doing well. In this fuji music, lyrics is supposed to be in Arabic or Yoruba but how do you want young ones to understand and appreciate Arabic and Yoruba? And that is why we started writing 50% of English and 50% of Yoruba in our songs. Even for foreigners, it will be understandable for them that way.

Furthermore, the sound of fuji music rhythm used to be slow so we made the tempo fast and thank God everything went fine.

Q – A lot of people had this general belief in those days that Fuji music is for illiterates but when you came on board, a lot of people believed that your level of education is why you were able to make it to the top and modernize fuji music, would you agree with that?

R- I can’t lie to you, it’s part of it. The reason is that education is life but at the same time, I’m a good listener. If you are working for me and I want to do something, I’ll call you to hear your own part before going on. I can call my gateman or anybody and that is why my producer can work with we smoothly.

Q – Another thing people appreciate about your brand is the energy. A lot of people believe you brought the energy into fuji industry. Where do you get the energy from?

R – I had an artist I always look forward to then. He was Micheal Jackson. Anytime I watch him, I marvelled with the energetic things he does. I also wanted to be like King sunny Ade because of his energy .That is the brain behind that.

Q – Interestingly, You just got a new studio, can you tell us more about that?

R – The studio you are talking about is to digitalize fuji music. I realize that I don’t need analogue studio alone. I need the combination of Analogue and Digital studio. There’s no analogue and digital studio in Nigeria, I’m not saying I’m the only one but it’s not much here in Nigeria because nobody wants to digitalised fuji . I’m the one that realize that we need to do this in order to make fuji music move forward. When I start, other artiste will join me. The push came from Late Ayinde Barrister. Before he died, he called me and told me not to let Fuji music go down and that I should do my own. He laid the legacy.

Q – To what extent will the digitalization affect your brand and how about the fund?

R – It’s about determination. Once you are determined, you won’t think of how much you are paying. My prayer is that God should let me achieve this. My plan is to see other artiste come in to record because it’s not for me alone, it’s a commercial thing but whoever does fuji music will pay just 70% of the normal amount because I opened it because of Fuji music.

Q – How do you joggle your music career and your hospitality business?

R – Thank God for that and there is nothing bad in trying to diversify especially when you don’t make money from entertainment. When we sell our albums, we don’t make money because of piracy. My hospitality business is just something I have. It’s just there to boost my career. I don’t know much about it because I have someone managing it for me, it’s just for my career.

Q – Can you clear the air on the issue surrounding your testimony in church recently?

R – About religion, we are talking about Christian and Muslim, which are the same thing. I was misquoted as regard my testimony. I said I had wanted to be a Christian from my day one maybe because I don’t understand Arabic but I have to know it because without it, I won’t be able to read the Quran and I realize I’m not serving my God well with what he has done for me. I’m calling myself a Muslim but can I read the Quran? But I can read the bible well because it’s comprehensive. But because of my background; my parents are Muslims and most of my fans are Muslims too, I was afraid. It’s not as if my parents were going to kill me, they are not killers, Muslims are not killers too. I was just misquoted. Nobody should care about my religion; they should talk more about my career. I did the testimony in my church, not to the public. I’ve been to Hajj and most of my fans are Muslim so it’s impossible for me to say there are going to kill me.

Q- That means you still appreciate and associate with your muslim fans…..

R – Of course. I’ve been a Christian since 2010. Had it been I just got converted last week, it would have been a different story. In my band, most of them are alhajis. I can’t say muslims will kill me. NO!!!. Religion is like Chelsea and Arsenal, you choose the one you prefer. I was surprised when people started calling me to know if I’ve become a Gospel musician now. Nigerians should talk more about my career. If anyone was offended by my testimony, they should just forgive and forget but I didn’t mean when everyone thought. My parents are not killers. Muslims have given me four different notable titles so why would I say they will kill me? I did the testimony in church and someone spread it and I was misquoted.

Q – People believe Fuji is a house that isn’t united. To what extent do you want to unite artiste in the fuji industry?

R – I don’t know why people think fuji musicians are not united. Have they ever seen two fuji artiste fighting each other publicly? If I say I’m the best dancer in the world now, people will say I’m throwing shades at one artiste. It’s people that is making it look like we are not united. If I call Pasuma and Osupa now, they will join me here and they will be relating well with each other but because marketers believe people like negative stuffs, they sell it to people too. Journalist should help too because their pen can change lives, change the nation.

Q – What should your fans expect from you this year?

R – By God’s grace, the studio is working and my single Is coming up. It will be out before easter. I don’t want to do lengthy albums again. When my album comes out, it will be like 12track in an albums. Also the studio gives discount to all fuji artistes.

Business

FIRSTBANK’S DECEMBERISSAVYBE LIGHTS UP LAGOS WITH DAVIDO CONCERT

Published

6 hours ago

December 26, 2024

Sahara Weekly

FIRSTBANK’S DECEMBERISSAVYBE LIGHTS UP LAGOS WITH DAVIDO CONCERT

By Farouk Mohammed

Once again, FirstBank has reaffirmed its position as a champion of arts, culture, and entertainment through its annual DecemberIssaVybe initiative. This year, the bank brought music lovers an unforgettable Christmas Eve experience with the Davido Live in Lagos concert, held at the iconic Eko Hotel Convention Centre. As part of the initiative, the event was a highlight of the festive season, delivering joy, excitement, and unmatched entertainment to thousands of fans.

Delivering Exclusive Experiences

True to its legacy, FirstBank ensured its customers and followers had the chance to enjoy this spectacular event through ticket giveaways across its social media platforms. By engaging with fans on Instagram (@firstbanknigeria) and Facebook (First Bank of Nigeria Limited), the bank seamlessly connected with its audience, creating opportunities for them to witness one of Nigeria’s biggest stars perform live.

Through its First@arts initiatives like these, FirstBank continues to elevate the entertainment experience for its stakeholders, positioning itself as more than just a financial institution but a lifestyle enabler. The bank’s efforts underscore its commitment to bringing premium opportunities to its customers, creating memorable moments for families and individuals alike.

Davido: The Highlight of DecemberIssaVybe

On Christmas Eve, the atmosphere at the Eko Hotel Convention Centre was nothing short of electric as Davido, the Afrobeats superstar, delivered an exhilarating performance. With hits like “Feel,” “Unavailable,” “FUNDS,” and “Dami Duro”, the audience was immersed in a musical journey that celebrated Nigerian creativity and artistry. The energy was infectious, as fans sang along to every lyric, making the concert an unforgettable experience for all in attendance.

For many, this was their first time seeing Davido live, and FirstBank made it possible, proving once again its dedication to supporting the arts and providing access to world-class entertainment.

The Spirit of DecemberIssaVybe

The DecemberIssaVybe initiative is not just about music; it’s about community, homecoming, and shared joy. Designed to resonate with Nigerians, both at home and in the diaspora, the initiative creates opportunities for family bonding and cultural connection during the festive season. Events like Davido’s concert, the Calabar Carnival, and Flytime Fest have all contributed to making the 2024 edition of DecemberIssaVybe truly extraordinary. Through DecemberIssaVybe, FirstBank continues to demonstrate its commitment to enriching the lives of its customers by providing access to premium events and creating platforms that celebrate the essence of Nigerian culture.

More Than Banking: A Commitment to Community

FirstBank’s impact goes beyond providing financial services—it’s about enabling memorable experiences. By supporting events like the Davido Live in Lagos concert, FirstBank strengthens its bond with customers, enhancing its role as a catalyst for joy and togetherness during the festive season.

With its steadfast support for the arts and entertainment industry, FirstBank also contributes to the economic empowerment of the value chain, showcasing its leadership in promoting culture, music, and creativity in Nigeria.

Stay Connected, Stay Vibing

For those who experienced the magic of Davido’s concert and other DecemberIssaVybe events, the memories will remain cherished. For those who missed out, FirstBank offers more opportunities to join the excitement. Stay tuned to its social media platforms—Instagram (@firstbanknigeria), Twitter (@FirstBankngr), and Facebook (First Bank of Nigeria Limited)—for updates, contests, and more exciting opportunities.

Business

Don’t Return Fuel Subsidy Through Dubious Means, Group Tells NNPCL’s Mele Kyari

Published

12 hours ago

December 26, 2024

Sahara Weekly

Don’t Return Fuel Subsidy Through Dubious Means, Group Tells NNPCL’s Mele Kyari

The Afenifere Mandate Forum (AMF) has cautioned the Nigerian National Petroleum Company Limited (NNPCL) against re-introducing fuel subsidy through dubious means, citing the regime’s notorious history of corruption.

The group emphasised the need for transparency going forward, urging the Central Bank of Nigeria (CBN) not to make payments to NNPCL’s foreign partners in the name of subsidy.

In a statement signed by its President, Otunba Davies Folorunsho, the group said the fuel subsidy regime was embroiled in corruption, with allegations of fraudulent payments and inflated subsidies.

Folorunsho said Mele Kyari, the Group CEO of NNPCL, was at the centre of the controversy, with reports of the company importing toxic fuel from Malta.

He noted that this not only perpetuated corruption but also endangered the health and safety of Nigerians.

However, Folorunsho said the he removal of fuel subsidy has been a significant step towards economic recovery, saving the country billions of dollars that were previously spent on subsidizing petrol prices.

“In 2022 alone, subsidies gulped $10 billion, leaving the state oil company NNPC with nothing to remit to the treasury,” he added.

“Fuel subsidy were not only financially ruinous but also largely regressive, benefiting mostly car-owning urbanites and those who could afford petrol-powered generators.

“As a result of the subsidy removal, the financial burden on the government has been significantly reduced, freeing up more funds for critical infrastructure and social programs.

“Additionally, government revenue has increased, smuggling has decreased, and the risk of adulterated fuel has been mitigated. The removal of fuel subsidy has also paved the way for a more sustainable energy ecosystem, encouraging the use of alternative energy sources and reducing Nigeria’s reliance on fossil fuels.

The group urged the NNPCL to maintain transparency in its operations and avoid re-introducing fuel subsidy through the backdoor.

“We believe that the removal of fuel subsidy is a step in the right direction, and we urge the government to continue on this path towards economic recovery,” Folorunsho said.

Business

Adron Homes Celebrates Christmas with Customers, Reaffirms Commitment to Bridging Nigeria’s Housing Deficit

Published

17 hours ago

December 26, 2024

Sahara Weekly

Adron Homes Celebrates Christmas with Customers, Reaffirms Commitment to Bridging Nigeria’s Housing Deficit

As the world embraces the joy and warmth of the Christmas season, Adron Homes and Properties, Nigeria’s foremost real estate company, has extended heartfelt greetings to its esteemed customers while reaffirming its commitment to addressing the nation’s housing challenges.

In a message of gratitude and celebration, Adron Homes expressed deep appreciation to its customers for their trust and loyalty throughout 2024. The company highlighted its unwavering dedication to making incredible housing affordable for all Nigerians, in line with its mission of reducing the country’s housing deficit.

“Christmas is a time to celebrate family, unity, and gratitude,” the statement read. “As we reflect on the year, we are proud to have played a role in making homeownership a reality for thousands of Nigerians. Our vision is clear—to bridge the housing deficit by providing affordable, luxurious, and secure homes for all, regardless of income level.”

Adron Homes has continued to lead the real estate industry by implementing innovative solutions that make homeownership accessible, including flexible payment plans and cost-effective housing models tailored to meet diverse customer needs.

As part of its Christmas and end-of-the-year celebration, the company has launched a special festive promotions ‘Lemon Friday’ aimed at encouraging more Nigerians to join its growing community of homeowners.

“We remain committed to transforming dreams into reality. This is not just about building homes; it’s about building futures and creating opportunities for families to thrive in a space they can call their own,” the statement added.

Adron Homes extended warm wishes to all Nigerians and its global customers, urging them to embrace the season’s spirit of love and hope. “May your homes be filled with peace, joy, and prosperity this Christmas and beyond.”