celebrity radar - gossips
Coronavirus: Abiodun Oshinibosi’s HypeKing and the Road to Recovery
At the forefront of far-reaching advocacy efforts to create awareness about the deadly novel strain of coronavirus, COVID-19 in Lagos, Nigeria was Nigeria’s leading experiential marketing agency, Abelinis Limited.
The now-dreaded coronavirus took the world by surprise bringing health facilities, business and social activities to their knees and Nigeria could not have been spared. When the pandemic hit the shores of Lagos, Nigeria on February 28th, 2020, not many could envisage how it would spread like wildfire and the chaos that would follow.
The Lagos state government had on March 30, 2020 commenced a total lockdown of the state in line with the directives of the Federal government, enforcing several rules and regulations –many of which were alien to the masses- including the closure of schools, churches, and certain businesses; the compulsory use of face masks and social distancing.
Led by the energetic Abiodun Richard Oshinibosi, the Abelinis team in its usual fashion took the mantle of leadership to support the Lagos state and federal government in the fight against COVID-19 by spearheading a leading advocacy outreach, HypeKing to all corners of the state.
The Hypeking Advocacy on COVID-19 kicked off June 17, 2020 with a strategic focus on the grassroots via rural clusters direct engagement approach to educate residents of rural and semi urban areas about the importance of staying at home, using hand sanitisers and wearing face masks alongside facts about COVID-19. The team moved in pairs, daily going into clusters to share timely reports and messages about the pandemic as it affects Nigeria.
This advocacy and enlightenment drive to curb the spread of COVID-19 captured all the 20 Local Government Areas and 37 Local Council Development Areas in Lagos state.
From Ifako-Ijaiye local government area to Alimosho, Agege, Oshodi-Isolo, Mushin, Surulere and Lagos Island amongst others, the goal was simple- to amplify and aid government’s effort to curb the spread of COVID-19 through direct engagement by advocating for the government and through a partnership with the local government and state government.
Abelinis Limited deployed initiatives like structured visits to communities and one-to-one meetings with the heads of the communities to encourage community-led public statements to pledge support for government’s efforts targeted at combating the pandemic.
The team engaged leaders at the grassroots in a bid to ensure that the message reached its target audience. The brilliance of this strategy was reflected in the improved adherence to COVID-19 rules and regulation after engagement with individuals like Hon. Babatunde Adekanmbi, Health Supervisor, Ifako-Ijaiye Secretariat; Balogun Omotayo, Ganiyat Omolola and Alhaji Abdul Ganiyu, Abattoir meat market leaders; Sulaimon Ogunsheye, Secretary to Baale Ikola-Ogunsheye community; Mrs. Adeyinka Titilayo Secretary to His Royal Majesty Oba Waabi Ayinde Balogun of Isheri-Olofin; Alhaji Auwal Mammud, Head of Hausa community Shiaba street; Alhaja Monsurat Ajayi Adeyemi, Iyaloja, Agege main market; Alhaji Musa Abudullahi, Deputy of Nupe community, Agege; High Chief Tajudeen Akanbi Adebari, Baale of Iloro; Alhaji Mustafa Sanni, Head of Hausa community; Moricas Afolabi Abiodun & Kayode Adesiyan, Secretary Darosha market; Hon. Gbenga Adedeji, Councillor Wasimi Maryland; Aliu Rasak Akerele, Baba-Oja Onigbongbo Market; Hon. Gbenga Sogunle, Councillor Abule-Onigbagbo; His Highness Alhaji Chief Nojimudeen Lamidi Aro, Abore 1 Baale of Ojodu Land; Alhaji High Chief AbdulRafiu Babalola Ajisegiri, Baale of Sogunle; Mr. Olufemi Ojo Secretary, Idera market(mafoluku); Hon. Usman Hamed, Supervisor for Health Iba LCDA Secretariat; Hon. Mrs Edna Uche-Ubochi, Supervisor for Health, Ojo LG Secretariat; Hon. Oyewole Kolawole, Supervisor for Health, Surulere Secretariat; Alhaja Iyabode Amisu, Iyaloja Tejuosho Market and Hon. Kunle Williams, Deputy Leader, Lagos Island to mention a few alongside health workers.
By working with community leaders, Abelinis in its routine detailed approach, was able to ensure that the message was properly conveyed in a language and context understood by residents of each local government area and local communities visited. This no doubt, further helped to stem the tide of misinformation that had greeted the spread of COVID-19 in Nigeria.
The Abelinis Limited dedicated team to HypeKing Advocacy on COVID-19 understood the dynamics of the challenges that come with public health concerns like COVID-19, and hence adopted a three pronged approach in executing its corporate social responsibility as expected of reputable organisations.
The advantage of working with rural clusters was that it made it far easier to educate the most vulnerable group- rural and semi urban areas about the importance of staying at home, the use of hand sanitiser, face mask and facts about COVID-19. By daily going into clusters to share up-to-date messages about the virus in Nigeria and working with stakeholders, notably the Nigeria Centre for Diseases Control (NCDC) state and local government, the team was also able to guarantee the authenticity of information shared and the integrity of the project as a whole.
This was a quest to support the masses in adapting to the new way of life and aid adherence towards all necessary precautions and guidelines against the coronavirus by providing knowledge of causes and prevention of the virus. Although regular washing of hands is a key safety precaution to keep the corona-virus at bay, most people forget to wash their hands as often as necessary, perhaps because of a hectic lifestyle. The team focused on the emphasis of hand washing as basic hygiene practice critical to well-being. This improved by a wide margin the number of Lagosians who correctly washed their hands consistently and as expected, the numbers of confirmed cases in Lagos state are fast declining. The message was simple, hand washing is a habit that has come to remain in people’s lives.
Working with health workers and supervisors for Health of all Local Government Areas helped to minimise conspiracy theories and address misinformation which would have undermined responses to the outbreak. Due to culturally ingrained habits, getting people to understand the importance of social distancing and avoiding handshakes during the pandemic seemed impossible but by working with the Baales Iyaloja, Babalojas and other market leaders, helped both sellers and buyers in the markets and communities across the state to follow all regulations set by the federal and state government in curbing the spread of COVID-19 spread.
The HypeKing Advocacy on COVID-19 which was carried out in two phases spanned April-July. The second phase ran through June 17th 2020 – July 13th 2020. The project ultimately set the gold standard for health related grassroots advocacy targeted at ensuring the public throws its full weight behind government in combating a public health concern like COVID-19. This is no surprise as Abelinis Limited has a rich history of combining expertise, precision and discipline to achieve desired results.
The reach and impact of this project would be even more pronounced and can be multiplied if private individuals, organisation, and federal and state governments pitch in and adopt the Rural Cluster HypeKing initiative as a national project.
Nigeria has so far recorded one of the lowest number of COVID-19 infections and deaths, going by available global data and this was in large measures due to the increased awareness about COVID-19 and adherence to preventive rules regulations put in place by the government at the grassroots.
This would not have been possible without an advocacy programme like HypeKing Advocacy on COVID-19 awareness. Its focus on reaching out to the grassroots to educate the populace about the pandemic was critical to winning the war against COVID-19.
The studio is a brain child of Abelinis Limited and Ipanache led by Adedeji Orunkoyi. A show of collaboration much needed at a time like this. The studio name is Hibridstudio
Oba Ara Releases Emotional Tribute to Late Taiwo Adegbodu
Taofik Afolabi
The gospel music community continues to grieve the painful loss of Taiwo Adegbodu, a beloved figure whose sudden departure left a deep void among fans, colleagues, and loved ones. In response to this loss, renowned gospel minister Rotimi Onimole, popularly known as Oba Ara, has released a moving tribute song that captures both the sorrow of the moment and the enduring legacy of the late singer.
Oba Ara, a proud son of Isale Eko, channels raw emotion throughout the song, using heartfelt lyrics and soul-stirring melodies to reflect on his personal connection with Taiwo Adegbodu. In the tribute, he openly expresses how deeply the news of Adegbodu’s passing shook him, describing it as a painful and unexpected loss that is difficult to come to terms with.
The song goes beyond mourning, it celebrates the life, ministry, and impact of Taiwo Adegbodu. Oba Ara highlights the late artist’s dedication to spreading the gospel through music, his inspiring voice, and the spiritual influence he had on many within and beyond Nigeria. Through powerful verses, he paints a picture of a man who lived for God and touched countless lives through his ministry.
Listeners have described the tribute as both comforting and deeply emotional, as it resonates with the collective grief of the gospel music community. It serves as a reminder that although Taiwo Adegbodu is no longer physically present, his music, message, and legacy will continue to live on.
In honoring his late colleague, Oba Ara not only pays his respects but also offers a source of healing for fans and fellow ministers, using music as a tool to process grief and celebrate a life well lived.
celebrity radar - gossips
Buratai, Fagbemi , Shagaya, Olofa, Others Eulogise Olowu Kuta’s Olori On 60th Birthday, Foundation Launch
Buratai, Fagbemi , Shagaya, Olofa, Others Eulogise Olowu Kuta’s Olori On 60th Birthday, Foundation Launch
Eminent personalities across the Nigeria stormed the TFK Event Centre, Bala Mohammed Way, Guzape, Abuja, to celebrate the 60th birthday of Olowu Kuta’s Olori, Queen Jumai Amoke and her Foundation Launch on Saturday 28, March 2026.
From former Chief of Army Staff, Lt Gen TY Buratai rtd, to the Minister of Justice and Attorney-General of the Federation, Prince Lateef Fagbemi; Olofa of Offa, HRM Oba Mufutau Gbadamosi. Even top businesswoman and socialite, Chief (Mrs) Bola Shagaya, was in attendance.
Other dignitaries were newly promoted Deputy Inspector-General of Police and former AIG Zone 2 , Lagos , Adegoke Fayoade, Major General Abdumalik, Major General Samuel Adebayo rtd (Fmr CDI);
Major General Anthony Omozoje rtd (Fmr Copp);
Alhaji Tajudeen Owoyemi (Asiwaju of Offa and CEO Radisson Hotel Nigeria;
Dr Waheed Olagunju, former managing director of Bank of Industry, Oniba of Iba, Lagos State, HRM Oba Dr Suleiman Raji ;
Justice Falola, Olu of Ile-Ogbo , Oba Adetoyese amongst many traditional rulers and captains of industry too numerous to mention.
Speaking at the occasion, the Chief Host, Olowu of Kuta, HRM Oba Dr Adekunle Oyelude Makama, CON , Tegbosun iii, who is also the husband of the celebrant commended Queen Jumai for ‘ her slender arms full of kindness’ to establish such humanitarian Foundation, ‘Amoke Children and mother in Need Foundation’ at a time Nigerians are going through economic crisis occassioned by the global meltdown.
Olowu also commended her steadfastness and love for the less privileged and downtrodden.
The monarch refrenced the task before his wife’s humanitarian gesture said her best is yet to come.
” Olori Amoke Jumai, I celebrate you. You will celebrate 70, 80, 90 and continue to shine as you continue to put a smile on people’s faces. I love you, “Olowu Kuta added.
To Lt Gen Buratai, a former army chief and former Nigerian Ambassador to Benin Republic, the reward of hard work is more work.
Buratai, who also doubles as Balogun Agba of Owu Kuta, a chieftaincy title reserved for a generalismo congratulated Queen Jumai for attaining the age of 60 in good health.
The retired army General said he’s not surprised by the turn out of eminent personalities across the country to celebrate the Olowu Kuta’s Olori because she merited it through her hospitality to all, adding that Allah the most merciful, most beneficial would accept all her act of ibadah.
The minister of Justice, Prince Fagbemi, was full of praises for Queen Jumai for deeming it fit to have a place in her heart to accommodate the needy and less privileged in ‘our society.’
Prince Fagbemi urged the guests to contribute generously to support the Foundation in order to continue to alleviate poverty and put a smile on the faces of the people.
” I congratulate you on your 60th birthday and Foundation Launch. I wish you many happy returns of the day and many more fruitful services to the country and motherland”, Prince Fagbemi added.
The celebrant, Queen Jumai who was grining from ear to ear thankfully said she was excited by the turn out and the response of the people to her foundation.
Queen Jumai, however, promised to continue to use her resources and donations received for the good of the needy and less privileged in the society.
” I want to appreciate my own Kabiesi Olofa of Offa , for his presence and im I’m using him as a point of contact to all other Kabiesis present here, the minister of justice and Attorney-General, you’re welcome, sir; Mrs Bola Shagaya, I salute your enterprise, Lt Gen Buratai, I’m grateful, sir; DIG Fayoade, Justice Falola and other dignitaries too numerous to mention, I thank you, all. To my darling husband, Kabiesi Olowu , I thank you immensely for your support. And to my family and friends, I thank you , all. E se pupo!”, she said.
celebrity radar - gossips
Adron Homes Elevates Cultural Pride as Dignitaries Grace 39th Lisabi Festival in Abeokuta
Adron Homes Elevates Cultural Pride as Dignitaries Grace 39th Lisabi Festival in Abeokuta
The ancient city of Abeokuta came alive in a grand display of culture, history, and unity as dignitaries from across Nigeria converged at the iconic Ake Palace Ground for the 39th edition of the Lisabi Festival, an annual celebration deeply rooted in the Egba people’s heritage.
The event, proudly supported by Adron Homes and Properties Limited, witnessed an impressive parade of distinguished personalities, traditional rulers, government officials, business leaders, and cultural enthusiasts, all captured in vibrant pictures that tell the story of a people united by history and pride.
From richly adorned monarchs in regal attire to elegantly dressed guests reflecting the depth of Yoruba tradition, the images from the festival encapsulate moments of honour, reverence, and celebration. Each photograph portrays not just faces, but influence, leaders, and stakeholders who continue to shape cultural preservation and community development.
At the heart of the celebration was the revered Oba Adedotun Aremu Gbadebo, whose presence underscored the festival’s significance as a symbol of Egba resilience and identity. Surrounding him were eminent dignitaries whose attendance further amplified the prestige of the event.
Adron Homes and Properties Limited stood out prominently, not only as a sponsor but as a key driver of cultural sustainability. Through its strategic support, the company reinforced its commitment to preserving indigenous heritage while fostering community engagement. The brand’s visibility across the venue and within the pictorial highlights reflects a deliberate alignment with culture, tradition, and people-centered development.
Beyond real estate, Adron Homes has continued to position itself as a cultural partner, investing in platforms that celebrate history and strengthen communal bonds. Its involvement in the Lisabi Festival is a testament to its broader vision of building not just homes, but legacies rooted in identity and pride.
The 39th Lisabi Festival, as captured through the lens of dignitaries in attendance, is more than an event, it is a narrative of continuity. And through its unwavering support, Adron Homes has once again set the pace, demonstrating that corporate institutions can play a vital role in sustaining the cultural heartbeat of a people.
As the echoes of drums fade and the colours of the festival linger in memory, one thing remains clear: the story told through these images is one of unity, heritage, and the enduring partnership between tradition and progress.
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