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Coronavirus: Abiodun Oshinibosi’s HypeKing and the Road to Recovery

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At the forefront of far-reaching advocacy efforts to create awareness about the deadly novel strain of coronavirus, COVID-19 in Lagos, Nigeria was Nigeria’s leading experiential marketing agency, Abelinis Limited.


The now-dreaded coronavirus took the world by surprise bringing health facilities, business and social activities to their knees and Nigeria could not have been spared. When the pandemic hit the shores of Lagos, Nigeria on February 28th, 2020, not many could envisage how it would spread like wildfire and the chaos that would follow.


The Lagos state government had on March 30, 2020 commenced a total lockdown of the state in line with the directives of the Federal government, enforcing several rules and regulations –many of which were alien to the masses- including the closure of schools, churches, and certain businesses; the compulsory use of face masks and social distancing.


Led by the energetic Abiodun Richard Oshinibosi, the Abelinis team in its usual fashion took the mantle of leadership to support the Lagos state and federal government in the fight against COVID-19 by spearheading a leading advocacy outreach, HypeKing to all corners of the state.
The Hypeking Advocacy on COVID-19 kicked off June 17, 2020 with a strategic focus on the grassroots via rural clusters direct engagement approach to educate residents of rural and semi urban areas about the importance of staying at home, using hand sanitisers and wearing face masks alongside facts about COVID-19. The team moved in pairs, daily going into clusters to share timely reports and messages about the pandemic as it affects Nigeria.
This advocacy and enlightenment drive to curb the spread of COVID-19 captured all the 20 Local Government Areas and 37 Local Council Development Areas in Lagos state.
From Ifako-Ijaiye local government area to Alimosho, Agege, Oshodi-Isolo, Mushin, Surulere and Lagos Island amongst others, the goal was simple- to amplify and aid government’s effort to curb the spread of COVID-19 through direct engagement by advocating for the government and through a partnership with the local government and state government.


Abelinis Limited deployed initiatives like structured visits to communities and one-to-one meetings with the heads of the communities to encourage community-led public statements to pledge support for government’s efforts targeted at combating the pandemic.


The team engaged leaders at the grassroots in a bid to ensure that the message reached its target audience. The brilliance of this strategy was reflected in the improved adherence to COVID-19 rules and regulation after engagement with individuals like Hon. Babatunde Adekanmbi, Health Supervisor, Ifako-Ijaiye Secretariat; Balogun Omotayo, Ganiyat Omolola and Alhaji Abdul Ganiyu, Abattoir meat market leaders; Sulaimon Ogunsheye, Secretary to Baale Ikola-Ogunsheye community; Mrs. Adeyinka Titilayo Secretary to His Royal Majesty Oba Waabi Ayinde Balogun of Isheri-Olofin; Alhaji Auwal Mammud, Head of Hausa community Shiaba street; Alhaja Monsurat Ajayi Adeyemi, Iyaloja, Agege main market; Alhaji Musa Abudullahi, Deputy of Nupe community, Agege; High Chief Tajudeen Akanbi Adebari, Baale of Iloro; Alhaji Mustafa Sanni, Head of Hausa community; Moricas Afolabi Abiodun & Kayode Adesiyan, Secretary Darosha market; Hon. Gbenga Adedeji, Councillor Wasimi Maryland; Aliu Rasak Akerele, Baba-Oja Onigbongbo Market; Hon. Gbenga Sogunle, Councillor Abule-Onigbagbo; His Highness Alhaji Chief Nojimudeen Lamidi Aro, Abore 1 Baale of Ojodu Land; Alhaji High Chief AbdulRafiu Babalola Ajisegiri, Baale of Sogunle; Mr. Olufemi Ojo Secretary, Idera market(mafoluku); Hon. Usman Hamed, Supervisor for Health Iba LCDA Secretariat; Hon. Mrs Edna Uche-Ubochi, Supervisor for Health, Ojo LG Secretariat; Hon. Oyewole Kolawole, Supervisor for Health, Surulere Secretariat; Alhaja Iyabode Amisu, Iyaloja Tejuosho Market and Hon. Kunle Williams, Deputy Leader, Lagos Island to mention a few alongside health workers.
By working with community leaders, Abelinis in its routine detailed approach, was able to ensure that the message was properly conveyed in a language and context understood by residents of each local government area and local communities visited. This no doubt, further helped to stem the tide of misinformation that had greeted the spread of COVID-19 in Nigeria.
The Abelinis Limited dedicated team to HypeKing Advocacy on COVID-19 understood the dynamics of the challenges that come with public health concerns like COVID-19, and hence adopted a three pronged approach in executing its corporate social responsibility as expected of reputable organisations.
The advantage of working with rural clusters was that it made it far easier to educate the most vulnerable group- rural and semi urban areas about the importance of staying at home, the use of hand sanitiser, face mask and facts about COVID-19. By daily going into clusters to share up-to-date messages about the virus in Nigeria and working with stakeholders, notably the Nigeria Centre for Diseases Control (NCDC) state and local government, the team was also able to guarantee the authenticity of information shared and the integrity of the project as a whole.


This was a quest to support the masses in adapting to the new way of life and aid adherence towards all necessary precautions and guidelines against the coronavirus by providing knowledge of causes and prevention of the virus. Although regular washing of hands is a key safety precaution to keep the corona-virus at bay, most people forget to wash their hands as often as necessary, perhaps because of a hectic lifestyle. The team focused on the emphasis of hand washing as basic hygiene practice critical to well-being. This improved by a wide margin the number of Lagosians who correctly washed their hands consistently and as expected, the numbers of confirmed cases in Lagos state are fast declining. The message was simple, hand washing is a habit that has come to remain in people’s lives.


Working with health workers and supervisors for Health of all Local Government Areas helped to minimise conspiracy theories and address misinformation which would have undermined responses to the outbreak. Due to culturally ingrained habits, getting people to understand the importance of social distancing and avoiding handshakes during the pandemic seemed impossible but by working with the Baales Iyaloja, Babalojas and other market leaders, helped both sellers and buyers in the markets and communities across the state to follow all regulations set by the federal and state government in curbing the spread of COVID-19 spread.

The HypeKing Advocacy on COVID-19 which was carried out in two phases spanned April-July. The second phase ran through June 17th 2020 – July 13th 2020. The project ultimately set the gold standard for health related grassroots advocacy targeted at ensuring the public throws its full weight behind government in combating a public health concern like COVID-19. This is no surprise as Abelinis Limited has a rich history of combining expertise, precision and discipline to achieve desired results.
The reach and impact of this project would be even more pronounced and can be multiplied if private individuals, organisation, and federal and state governments pitch in and adopt the Rural Cluster HypeKing initiative as a national project.


Nigeria has so far recorded one of the lowest number of COVID-19 infections and deaths, going by available global data and this was in large measures due to the increased awareness about COVID-19 and adherence to preventive rules regulations put in place by the government at the grassroots.
This would not have been possible without an advocacy programme like HypeKing Advocacy on COVID-19 awareness. Its focus on reaching out to the grassroots to educate the populace about the pandemic was critical to winning the war against COVID-19.

The studio is a brain child of Abelinis Limited and Ipanache led by Adedeji Orunkoyi. A show of collaboration much needed at a time like this. The studio name is Hibridstudio

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Prophet Ogundipe Honors Governor Dapo Abiodun’s 65th Birthday With Gratitude And Blessings

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Prophet Ogundipe Honors Governor Dapo Abiodun’s 65th Birthday With Gratitude And Blessings

Prophet Israel Oladele Ogundipe of Genesis Global Church recently celebrated Governor Dapo Abiodun of Ogun State on his 65th birthday, expressing heartfelt gratitude for the governor’s impactful leadership and unwavering support for the church and the state. Prophet Ogundipe prayed fervently for Governor Abiodun’s continued good health, wisdom, and divine guidance as he marks this significant milestone. The spiritual leader’s tribute is a testament to the governor’s dedication to the well-being of his people and his commitment to developing the state.

 

The governor has been a beacon of hope and progress for Ogun State, implementing numerous initiatives that have transformed the state’s infrastructure, economy, and social welfare. From improving road networks to promoting entrepreneurship and education, the governor’s policies have had a lasting impact on the lives of Ogun citizens. His commitment to developing the state has earned him widespread acclaim, and Prophet Ogundipe’s celebration is a reflection of the governor’s positive influence on the state.

The relationship between the respected man of God and Governor Abiodun is built on mutual respect and a shared vision for the betterment of Ogun State. The governor has been a strong supporter of Genesis Global Church, often participating in significant church events and initiatives. In return, Prophet Ogundipe has consistently offered prayers and spiritual guidance to the governor, seeking divine favor and protection for his administration. As Governor Abiodun celebrates his 65th birthday, he can look forward to continued blessings and support from the people and spiritual leaders of Ogun State.

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Retired, Not Tired: Buratai’s Fitness Routine Sparks Motivation Nationwide

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Retired, Not Tired: Buratai’s Fitness Routine Sparks Motivation Nationwide

 

After years of distinguished service at the helm of the Nigerian Army, Lt. Gen. Tukur Yusufu Buratai (rtd) is redefining what life after uniform looks like—with energy, discipline, and a commitment to personal wellness.

 

Recent photos of the former Chief of Army Staff in the gym, widely shared on social media, show a man who has swapped combat boots for training shoes but not his signature resolve. Relaxed yet resolute, Buratai continues to lead by example—this time, in the pursuit of health and balance.

In a caption accompanying the viral images, Buratai emphasized that his workout routine isn’t just about staying fit—it’s about celebrating a life of service with renewed purpose. “This gym walk-out is about more than exercise; it’s about enjoying the fruits of a long, honorable career,” he wrote.

The message has struck a chord. Admirers across the country have commended his discipline and positivity, lauding his transition from top military leadership to a model of healthy living in retirement. For many, Buratai is not just a retired general—he’s now a wellness ambassador.

His journey offers a powerful reminder: retirement isn’t the end, but the beginning of a new chapter—one where growth, self-care, and inner peace can thrive.

Retired, Not Tired: Buratai’s Fitness Routine Sparks Motivation Nationwide

Photos and full message available on his verified Facebook page:
Read more here

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TRUMP, MALEMA, RAMAPHOSA AND THE OVAL OFFICE GRILL by Chief Femi Fani-Kayode

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THE ISRAEL OF SHAITAN

TRUMP, MALEMA, RAMAPHOSA AND THE OVAL OFFICE GRILL by Chief Femi Fani-Kayode

It was quite a show at the Oval office in the White House a few days ago when South African President Cyril Ramaphosa met with American President Donald J. Trump to discuss bilateral issues and world affairs.

 

It began with Trump’s unsubstantiated and frankly asinine allegation that the white Boers of South Africa are being subjected to mass murder, ethnic cleansing and genocide.

 

This is not only false but also painfully absurd.

 

Sadly it did not stop there. Trump went on to assert that Julius Malema, the inspirational charismatic and colourful M.P. and leader and founder of the South African Economic Freedom Fighters (EFF), is a hate-filled black supremacist and racist and a cold-blooded murderer and ruthless terrorist whose intention it is to kill every white person in South Africa.

Needless to say these allegations are baseless and false. The Americans are attempting to give a dog a bad name in order to hang it. It is nothing but yet another well-crafted but unsubstantiated mendacity.

 

Even though Malema is very vocal and highly controversial he does not strike me as a hater of whites but rather as a hater of injustice, oppression, persecution and institutional racism.

 

He is a man with a social conscience who speaks for the poor, the weak, the vulnerable and the oppressed and who has constituted himself into a major thorn in the flesh of the political establishment and the ruling elites in South Africa both white and black.

 

He is very eloquent, well-informed, well-read and quick off the mark and these qualities, coupled with his obvious courage and strength, make him a formidable adversary which every person of class, rank or privilege in his country has every reason to be wary of.

 

He also speaks a good deal of sense and his passion for truth, justice and equity for the black majority population of South Africa and commitment to the emancipation of the African continent from the forces of imperialism and neo-colonialism cannot be denied.

 

To millions of South Africans Malema is a deeply courageous, insightful and profound man and possibly the greatest post-Mandela hero and rising star that their nation has ever known.

 

To add to this millions of Africans (including Nigerians and Zimbabweans) who live in South Africa regard him as a loyal and trusted friend who has always spoken up for them and sought to protect them from the rabid xenophobia that most black South Africans suffer from and who has a strong and commendable Nkrumaist Pan-African vision.

For Trump and his White House to attempt to disparage such a man that brings so much to the table and that has done so much to restore the self-respect and dignity of black South Africans and Africans all over the world simply because he sang an old outdated, pre-independence, apartheied-era, anti-Boer war song at his political party rally is uncharitable and unkind.

 

To turn down the lights of the Oval office, watch a film on him on television for four good minutes and make him the centre of discussion at a bilateral meeting between the Presidents of two of the most respected nations on earth only proves the fact that he is no longer only an African phenomenon but also a global brand and a rallying point for blacks from all over the world.

To that extent Trump has inadvertently elevated his profile rather than diminish it.

 

Like in the case of the Biblical Joseph, what Trump meant for evil, God meant for good.

Yet perhaps the most shameful thing that Trump did on that day was not what he attempted to do to Malema but rather the following.

 

He presented a picture to Ramaphosa and his delegation of what was purportedly “1000 white South African graves with white crosses on them of white South African farmers” that were supposedly “dispossessed of their land by black terrorists” and “murdered in cold blood”.

Contrary to the American Presidents assertions it was later confirmed that the picture was NOT of the graves of white farmers in South Africa but rather of a burial ground in a completely different country called Congo!

 

One wonders how the President of the most powerful nation on earth could make such an egregious and monumental blunder and indulge in such deceit and doublepeak all in an attempt to humiliate the South African President.

 

Sadly it didn’t stop there. Trump literally ambushed Ramaphosa, lectured him, bullied him, spoke down to him, accused his Government and people of heinous crimes, kept interrupting him when he attempted to speak, mocked his role as a peacemaker in the Ukraine/Russia conflict and sought to utterly humiliate him.

To behave in this unacceptable manner and indulge in such mendacious falsehood is below any President let alone the most powerful one in the world.

 

I see the hand of Elon Musk, who himself is a South African and who has not hidden his contempt and disdain for the ANC-led South African Government and Israeli Prime Minister Benjamin Netanhayu, whose Government has been accused by South Africa of genocide and indeed taken to the International Court of Justice and to the International Criminal Court both at the Hague, in all this.

 

Both must have thoroughly enjoyed the spectacle!

 

Yet the truth is that even if his predominately white right-wing MAGA base in America may have been excited and thrilled by his proverbial lynching and carpeting of a helpless and whimpering black President at the Oval office it has also alienated a lot of black and particularly African Trumpers like yours truly who have always refused to regard Trump as a racist but rather as a man who was specially chosen, prepared, raised and anointed by God to destroy the American Deep State, to terminate the Godless agenda of the globalists, to stop the wars of the world, to put God at the centre of affairs when it comes to politics and governance, to re-establish and re-instill the Christian virtues and values that America was built on, to break the back of the unholy, Luciferean trinity and anti-Christ philosophy of Obama, Clinton and Biden in world affairs and American politics.

I sincerely hope that we do not end up regretting our support for him but if he continues in this way that support shall undoubtedly dwindle.

Why do I day this? Consider the following.

First it was “let us grab Greenland, Canada, Mexico, the Panama Canal, the Suez Canal and rename the Gulf of Persia”, then it was “let us turn Gaza into an American Riviera”, then it was “let us wage a tariff war against the nations of the world”, then it was “let us alienate and abandon our European allies”, then it was “let us provoke China”, then it was “let us go to the three richest nations in the Middle East and compel their Kings to invest trillions of dollars in America and even give us a new presidentiel jet”, then it was “let us bring the little African leader who leads a country with the largest and most properous economy on his continent to the Oval office, humiliate him before the world and bully him into leaving our white brothers in South Africa alone” and the latest is “let us stop foreign students from attending Harvard University because the authorities of that school have refused to bring to an end the pro-Palestinian
demonstrations that are taking place on campus”.

These actions are increasingly troubling and whether we have hitherto admired, loved and prayed for Trump or not we cannot support a confirmed bully and racist. That would be ungodly.

We cannot support a man that finds it difficult to empathise with the suffering of others or that is fast losing his humanity. That would be incorrigible.

 

Trump needs to retrace his steps, divest himself of these glaring and obvious symptoms of meglomania, obsessive vanity and extreeme narcissim and get real.

 

God did not deliver him from the hands of his enemies and make him President to do this sort of nonsense but rather to make America great again and to make the world a better and safer place. If he fails to do this God will leave him, remove him and replace him with another.

Back to the episode at the White House.

 

Cyril Ramaphosa’s responses to the grilling were equally embarrassing and frankly disappointing.

 

Most western commentators have described his disposition, body language and reaction as “weak”, “cowardly” and “cringeworthy” and I am constrained to concur.

 

No President should bow and tremble before another no matter how rich and powerful the latter may be.

 

In the African context Nelson Mandela would not have done so and neither would Murtala Mohammed, Olusegun Obasanjo, Jerry Rawlings, Thomas Sankara, Ahmed Ben Bella, Muammar Ghadafi, Patrice Lumumba, Gamal Nasser, Sani Abacha, Ibrahim Babangida, Kwame Nkrumah, Muhammadu Buhari, Robert Mugabe, Samora Machel or Ibrahim Traore.

 

This ritual of inviting foreign leaders to the Oval office like King Hussein of Jordan (who literally had to bow and lick Trumps posterior), President Vlodomer Zelensky of Ukraine (who was insulted, rubbished, humiliated and finally thrown out) and now Cyril Ramaphosa (who was forced to watch an embarrassing scene about his country on television) and belittling and denigrating them must stop.

 

The humiliation of the South African President particularly was painful for me to watch because of the frightful history of his country and the terrible atrocities and apartheid system that the white Afrikaaner Boers subjected the black Africans to for hundreds of years.

 

They went through all that and now they have to suffer this in the hands of yet another white man.

 

This same white minority that oppressed and enslaved them in their own land for hundreds of years control 80% of the economy and own 90% of the land in their country today despite the fact that they only constitute 8% of the population.

These are the people that Trump is claiming are being subjected to genocide and is offering asylum in America.

 

These are people that in the main and in the past have regarded black Africans as being “no better than animals”.

 

These are people that practised apartheid and that described black people as the biblical “hewers of the wood and drawers of the water”.

These are the people that once regarded a black man as being a quarter of a human being and that not only refused to have legal inter racial sex or marriages but compelled black people to live in shanty towns that were little better than concentration camps and subjected them to pass laws much in the sane way as the Israelis are subjecting the Palestinians to such inhumanity and degradation today.

If a Nigerian leader had been treated like this at the Oval office and I was in the room believe me all hell would have broken loose and Trump, his VP, his Ministers, his team and the American White House Press Corps would not only have got more than they dished out and bargained for but they would have been given a curt history lesson about the past and present atrocities of their nation and a thorough and precise lecture about the matter at hand.

I am a Trump supporter but in all matters my nation and continent must come first.

I despise the way he bullied Ramaphosa and I hope and pray that if he or any other foreign leader tries this with any Nigerian leader that I am in the room.

The days of talking down to African Presidents are long over.

 

More importantly the days of cowardly, weak, subservient, spineless, grovelling, corrupt, compromised and ignorant African lichspittles and
quislings who call themselves leaders but who lack self-esteem, self-respect and pride in their people and who have no shame or dignity, who are hopelessly compromised, who have no knowledge of world affairs or world history, who are pawns of the neo-colonialists and imperialists and who have sold their soul and destiny of their nation to the western powers are long over.

This fact can be confirmed by what can best be described as the “Traore spirit” that is blowing into all the nooks and corners of our continent today.

As much as I love and support Trump his attitude and policy on Africa and Gaza leaves much to be desired.

He needs to do better and he must understand that the Palestinians and the Africans, though facing challenges, are far more resilient than his people ever were and come from a far older and greater civilisation than his country ever did.

 

We may not have their money and power but we have God.

 

Their time is now but tomorrow belongs to us. That God that put them up there and established their hegemony and empire shall remember us.

 

We too shall rise and at that time all men shall say that the rejected stone has become the corner stone, that the Lord uses the foolish things of this world to confound the wisdom of the wise and that in truth all things are possible with God.

 

(Chief Femi Fani-Kayode is the Sadaukin Shinkafi, the Wakilin Doka Potiskum, a former Minister of Aviation and a former Minister of Culture and Tourism)

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