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Dangote’s new Pasta products hit the market …to compete with rice consumption

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Dangote’s new Pasta products hit the market
…to compete with rice consumption
 
 
In a major strategic move to grow its market equity in Africa, Dangote Flour has unveiled new improved pasta products called ‘Ecccellente’.
The re-vamped Pasta, is expected to reduce the dependency on rice consumption by Nigerians.
Speaking at the Grand Customer Launch Event in Kano on Tuesday, Executive Director, Sales & Marketing, Halima Dangote, said the improved products will delight consumers and distributors as it comes with a new taste and new pack.
She said the re-brand followed the research by the company which indicated that the customers and consumers will prefer an improved non-sticky Pasta.
Halima said: “… it’s a new improved pasta with durum wheat. We did a lot of tests and research and it took us 6 to 8 months to get the right combination in order to give consumers quality pasta with the best taste.”
She asserted that: “Despite being indigenous product, it can compete favourably with imported pasta”.
Halima Dangote expressed delight that the products have started to gain acceptability given the large turn-out of people at the re-launch.
She said it was an honor to be at the unveiling of the new products and marketing campaign. 
“I cannot emphasize enough that our goal is to ensure that we produce the best product that will delight you, our distributors, wholesalers and retailers”
She said some countries have already signaled interest to import the innovative products from the Dangote pasta.
Group Chief Executive Officer, Thabo Mabe, said: “Now we have the most attractive packaging – please stock up, these will be flying off the shelf when consumers see it. Our new pricing list will also leave you smiling.”
He said the new improved spaghetti and macaroni has in them durum wheat which reduces stickiness and improves the taste.
According to him: “The purpose of this gathering is to ensure that you, the most important part of our business, are aware of the positive changes that have happened at Dangote Pasta.”
Speaking at the event, the Deputy Managing Director/Executive
Director, Supply Chain Alhaji Ahmed Yakassai said  the improved product is a major development for consumers.
“Please go and tell others about all the positive changes that we have made in at Dangote Pasta. Please tell them that we now use durum wheat, which is the
highest quality wheat in the world. So that means that our pasta is nutritious, non-sticky, and great tasting,” he said.
The Guest of Honour Hajia Affia Dalhatu urged Nigerians to support the Dangote brand and called on women, specifically to make the new pasta part of their meals.
“I have fed my husband, children, in-laws and friends this new pasta and it is quite a tasty meal…I believe in supporting Nigerian brands. Dangote has never failed to invest in Nigeria and to continue developing and placing our country on the global map. Even in the face of current economic challenges, they have gone ahead to improve the product and have added durum, a more expensive ingredient without any price increase,” she added.
Elderly Statesman and politician, Alhaji Tanko Yakasai, in a chat, commended Aliko Dangote for the re-brand initiative saying, “Aliko is quite innovative, I like what he is doing. Aside enhancing employment, he emphasizes quality products for the people”.
Distributors and consumers who have tasted the products spoke glowingly of it.
The new products come in the form of Spaghetti Standard, Spaghetti Slim, Twist Cavatto Macroni and Elbow Macroni
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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

 

To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.

 

UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.

 

In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.

 

Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.

PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.

 

Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.

 

Thank you.

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

 

 

 

Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”

 

Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.

 

The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.

 

This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.

 

Speaking on the collaboration, the Laffmattazz team stated:

 

“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”

 

As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.

 

With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.

 

 

About Laffmattazz

 

Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.

 

About First Bank of Nigeria Limited

 

First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.

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MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

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FirstBank Set to Launch Tailored Financial Services for Blind and Physically Challenged Customers  

MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

 

 

 

Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless forms, property valuation, and eventual down payment of a minimum 25% or more on the property. Sometimes, interest rates could go as high as 30% per annum, while the typical loan limit is N50 million.

 

 

 

Now, FirstBank is making homeownership more attractive.

 

 

 

FirstBank, in partnership with the Ministry of Finance Incorporated (MOFI), has introduced the MREIF Home Loan. MREIF loan is a game-changer, offering a single-digit interest rate of 9.75% per annum, with a loan amount of up to ₦100 million and a repayment period of up to 20 years. This is perfect for salaried individuals, including Nigerians in the diaspora, looking to purchase homes in approved locations.

 

The MREIF loan stands out with its lower interest rate, higher loan amount, and flexible equity contribution as low as 10%. This makes it an attractive option for those seeking affordable homeownership.

 

 

 

You are one quick decision away from being a landlord.

 

 

 

If you’ve been waiting for the right time to buy a home, FirstBank’s MREIF Home Loan is the smartest route to owning property in Nigeria today. Visit the FirstBank website https://www.firstbanknigeria.com/personal/loans/mreif-home-loan/ to get started.

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