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Emirates Celebrates The Spirit Of Africa With Latest Brand Campaign

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Emirates customers can pack more into their Africa trip with updated free baggage policy

Emirates has launched a pan-African brand advertising campaign that celebrates the talent and achievements of young Africans, taking the message of ‘New Africa’ to the world. The campaign also features an original music video produced by Kenyan musician and DJ Blinky Bill, inspired by contemporary African electronic club music.

Paying tribute to a new generation of African disrupters who are making their mark globally across music, fashion, literature and the arts, the campaign celebrates the cultural renaissance taking over Africa. The short films produced by the BBC (British Broadcasting Corporation) for Emirates, tells the stories of unique individuals from different parts of the continent. Poised to become cultural ambassadors for Africa to the world, they share a common passion to bring their global exposure and influences to their own local journeys, as they discover what it means to be ‘home’.

“It is impossible to ignore the energy and talent coming out of Africa today, whether in music, fashion, sport or art. We’re seeing a greater awareness of a strong, proud African identity – while being very connected to a broad, global culture. We wanted to join the conversation and celebrate amazing, inspiring stories of people constantly pushing boundaries and challenging African stereotypes. To us, that is what travel is about, to find a common ground that helps us connect, to question, to be curious, and I believe this campaign does just that in taking Emirates closer to the heart of our audience in a way that is authentic,” said Boutros Boutros, Divisional Senior Vice President – Corporate Communications, Marketing and Brand, Emirates.

Richard Pattinson, Head of BBC StoryWorks said, “This new series taps into the deep creative strength of the BBC to deliver a campaign that will capture the attention of our extensive and premium audiences in a way that no other publisher can.”

The series gives us a closer look at the inspiring stories of pioneers who represent today’s Africa.

Nairobi-based “Blinky” Bill Sellanga – Kenyan musician, producer and DJ is the embodiment of a renaissance in African music. As part of the Kenyan art and music collective ‘Just A Band’; he has been redefining the modern African musical identity and has performed his music all over Africa, Europe and the rest of the world.

Shanelle Nyasiase is a 21-year-old South Sudanese model who was born in Ethiopia and raised in Kenya. She had dreamt of becoming cabin crew but her journey took her to international catwalks in Milan and New York instead, where she has worked with some of the biggest international fashion brands.

Abiola Oke left New York and a career on Wall Street to return to his hometown Lagos, Nigeria, as the CEO and Publisher of OkayAfrica – a digital media platform – at the age of 31. His business is dedicated to African music, film, culture and entertainment.

The campaign also features an original song with energy-filled music and inspiring lyrics that reflects the beats of contemporary African electronic club music. Produced by Blinky Bill, the song has popular sounds and rhythms that are currently dominating the radio, blasting out of taxicabs and on the dancefloors across the continent. Music is a unifying language not just across Africa, but around the world, and the song does away with cultural clichés, instead celebrating the vibrant energy of contemporary Africa.

Blinky” Bill Sellanga

Shanelle Nyasiase

Abiola Oke 

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Massive Turnout As Tobi Elegbede Shuts Down Abeokuta With Lockdown With TOE Comedy Show

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Massive Turnout As Tobi Elegbede Shuts Down Abeokuta With Lockdown With TOE Comedy Show

 

Huge number of entertainers and fun lovers In Abeokuta turned up for Tobi Elegbede’s comedy show, Lockdown With TOE season 6(My journey)

The Marquee Hall, Olusegun Obasanjo Presidential Library, Okemosan, Abeokuta witnessed influx of fans from across South West Nigeria who came to witness the action packed comedy event.

Meanwhile, many celebrity entertainers, comedians and actors were live at the event to entertain the audience while also performing on the stage. The likes of Seyi law,MC ojb(UK),Dr Smile, ATM,Dextop, Eteye, Mario, Koye, Rapin dady,Mc bishop,Hephta,Owolabi Ajasa, Kayode Akindina (Mr Paragon)and entertainment industry heavyweights were all present at the event.

While appreciating his fans on social media, Tobi Elegbede who is a stand-up comedian and actor emphasized the importance of appreciating his fans for the massive turn-out while pointing out that the event is shades of glory.

In his words;

Appreciation is a must ✌️Abeokuta thank you so much for turning up Massively for my concert Lockdown with toe season 6…Last week Sunday was all shades of glory..God bless everyone supporting the brand, TOE Let’s do this again next year bigger and better
#LOCKDOWN WITH TOE IS A SHUTDOWN 🔥 🔥

Tobi Elegbede’s Lockdown With TOE Comedy Show Season 6 undoubtedly left its mark as one of the biggest entertainment event in Abeokuta this year 2024
Anticipate‼️‼️‼️
Lockdown with toe season 7
Dec 7th 2025
The marque OOPL

 

Massive Turnout As Tobi Elegbede Shuts Down Abeokuta With Lockdown With TOE Comedy Show

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Bullion Records, Sports, and Industries gains international recognition with UK certification

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Bullion Records, Sports, and Industries gains international recognition with UK certification

Bullion Records, Sports, and Industries gains international recognition with UK certification

 

Bullion Go-Neat Global Limited, a Nigerian-based company renowned for its ventures in manufacturing, Music Records labels and Hotel management, sports, and real estate, has achieved a significant milestone with its certification in the United Kingdom. The company, now officially registered as Bullion Records, Sports, and Industries Limited under the Companies Act 2006, was incorporated as a private limited company in England and Wales on November 20, 2024.

 

This certification, confirmed by the Registrar of Companies for England and Wales, enables Bullion Records to legally operate in the UK, marking a pivotal step in its international expansion.

 

The company’s CEO, Ambassador Olufemi Ajadi Oguntoyinbo, expressed his excitement about this achievement, highlighting its potential to bolster the company’s international footprint. “This certification by the Registrar of Companies for England and Wales is a major step forward. It marks the beginning of a new phase where we can operate in both local and international markets seamlessly,” Ambassador Ajadi said.

He revealed that Bullion Records will commence the production of key products, such as Coco Malt Drink; Coco Magic Energy Drink, and lubricant products, by 2025. The innovative business strategy involves an exchange of goods between the UK and Nigeria, ensuring that products manufactured in Nigeria will be sold in the UK and vice versa.

Bullion Records, Sports, and Industries gains international recognition with UK certification

Our target is to make products produced in the UK accessible in Nigeria and other parts of the world. Likewise, products made in Nigeria will be available for sale in the UK,” Ambassador Ajadi added.

He further emphasized the company’s commitment to expanding its operations to meet the demands of the global market while supporting local industries. “This recognition is not just a boost for Bullion Records but also the collaboration between local and international markets,” he stated.

Bullion Records, already known for its contributions to the entertainment and real estate industries, sees this certification as a step toward achieving its vision of becoming a global leader in diverse industries. The company aims to create a strong connection between its operations in the UK and Nigeria, fostering economic growth and job creation in both regions.

This landmark achievement positions Bullion Records as a model for other Nigerian companies looking to expand their reach internationally while contributing to local development

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Fuji Mi, Fuji Mi, The Source : A Journey Through The History And Leadership of Fuji Music By Alhaji Arems

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Fuji Mi, Fuji Mi, The Source : A Journey Through The History And Leadership of Fuji Music By Alhaji Arems

Fuji Mi, Fuji Mi, The Source : A Journey Through The History And Leadership of Fuji Music

By Alhaji Arems

Fuji music, a genre deeply rooted in the cultural tapestry of Nigeria, has a rich history that dates back several decades. This article aims to take fans and the general public down memory lane, tracing the origins of Fuji music, its key figures, and the leadership that has shaped its evolution. It’s crucial to acknowledge and celebrate the pioneers who laid the foundation for this vibrant musical genre and correct any misconceptions that have arisen, especially among the younger generation.

Fuji Mi, Fuji Mi, The Source : A Journey Through The History And Leadership of Fuji Music

By Alhaji Arems

The Beginnings of Fuji Music :

Fuji music emerged in the late 1960s and early 1970s, primarily within the Yoruba community of Nigeria. It was an evolution of the were music—a traditional Islamic music genre played during the Ramadan season. Fuji music blended elements of were, apala, and juju music to create a distinctive sound characterized by its energetic percussion, vibrant rhythms, and engaging call-and-response vocals.

 

The Pioneer : Alhaji Sikiru Ayinde Barrister

The genesis of Fuji music is closely tied to the name Alhaji Sikiru Ayinde Barrister, widely regarded as the creator and undisputed leader of Fuji music. Born on February 9, 1948, Barrister’s innovative approach transformed were music into Fuji, infusing it with modern instrumentation and dynamic stage performances. His impact on Fuji music was profound, as he popularized the genre both within Nigeria and internationally, earning a loyal fanbase that spans generations.

 

Leadership in Fuji Music: Past and Present :

Following the death of Barrister in 2010, the mantle of leadership within Fuji music has often been a topic of discussion. Alhaji Kollington Ayinla, another prominent figure in the Fuji music scene, is widely acknowledged as the current leader. Kollington, known for his unique style and powerful lyrics, played a significant role in shaping Fuji music alongside Barrister. His contributions to the genre are invaluable, and it is essential to recognize his position and influence within the Fuji community.

 

Correcting Misconceptions And Honoring Legacy :

In recent times, there has been a growing trend among younger Fuji artists and fans—often referred to as the “Indomie Generation”—to overlook the contributions of foundational figures like Kollington Ayinla. Some have even begun to lay claims to titles and positions that rightfully belong to the pioneers of Fuji music. This publication seeks to correct these misconceptions and ensure that due credit is given where it is deserved.

 

Kollington Ayinla, as the rightful heir to the leadership of Fuji music, deserves respect and recognition. While it is important to acknowledge the contributions of emerging artists, it should never come at the expense of those who paved the way for Fuji music to flourish. The legacy of pioneers like Barrister and Kollington must be preserved and celebrated, not overshadowed by contemporary claims.

 

Enlightening The New Generation :

It is imperative for the younger generation to be educated about the history and origins of Fuji music. Understanding the genre’s roots, the sacrifices and innovations of its pioneers, and the cultural significance it holds will foster a greater appreciation and respect for Fuji music. This knowledge will ensure that the legacy of Fuji music remains intact and that its leadership is rightfully honored.

 

Fuji music is more than just a genre; it is a cultural treasure that embodies the spirit and resilience of the Nigerian people. By acknowledging and celebrating the pioneers who created and shaped Fuji music, we preserve its rich history and ensure that future generations understand and respect its origins. As we look to the future of Fuji music, let us remember the words of Barrister and Kollington, who through their artistry, have left an indelible mark on the world of music.

Late SAB is the authentic Fuji Mi….

_Fuji mi, Fuji mi, the source—let us always remember where it all began._

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