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Eva Wine Nigeria Launches ‘Search For Miss Eva’
Eva Wine Nigeria Launches ‘Search For Miss Eva’
By Olorunfemi Adejuyigbe
Nigeria’s No. 1 premium non-alcoholic wine drink, Eva Wine has announced the launch of the “Search for Miss Eva” contest, a 5-week Online competition to choose a new brand ambassador for Eva Wine.
For five weeks, Eva Wine Nigeria is deploying an exciting online activation which will engage young ladies across Nigeria in a reality-type talent competition with intense activities to test their eligibility for the coveted role.
The excitement starts right from the call for entries. Ladies between the ages of 25 to 35 across Nigeria are required to record a short video celebrating creatively with a bottle of Eva Wine and vibing to the campaign theme song #happymisseva.
Contestants with the best entries will be shortlisted based on the panel’s verdict and the social media engagement they generate. They will advance to the Eva Wine Nigeria portal: evawinenigeria.com for the next round which is the online contest. In this round, shortlisted candidates will be tested for their intelligence, charisma, etiquette, exposure, fitness and other qualities.
Social media users and Nigerians all over the world will also have the opportunity to engage and vote for their favourite contestants via all official handles of the brand; @evawinenigeria on Instagram, Facebook and TikTok.
According to the agency managing the Eva Wine Campaign, Etu Odi Communications, the ideal Miss Eva must be someone whose profile and personality resonate with the premium qualities of the Eva Wine brand which is known globally for its class, heritage, and beautifully unique packaging and sparkling taste.
“Nigerian women are among the most colourful and beautiful in the world and it is only natural that our Miss Eva comes from one of them. We expect that she is not only an exceptionally colourful personality but also one who is very intelligent, cultured and confident. Because Eva wine is an international brand, our Miss Eva must be a well-educated and exposed young lady who can hold conversations and public debates about a variety of themes.
“Eva wine is made from 100% natural ingredients and offers consumers the healthiest route to self-indulge. Therefore, our ideal brand ambassador, by her carriage and habits, must drip fitness and a healthy lifestyle,” said the Director, Olumide Campbell.
The Search for Miss Eva is a hybrid competition which will be held on social media and other online channels but will also be broadcast to other traditional media channels: TV and Radio.
Two celebrity influencers; BBNaija Star, Anita Natasha Akide, popularly known as Tacha and Nollywood star and AMVCA 2022 Best Actor, Deyemi Okanlawon, have been appointed alongside other influencers to lead the search for Nigeria’s next big brand.
When asked why Eva Wine Nigeria decided not to engage a top celebrity as its brand ambassador, the Country Manager for Eva Group, Mr. Temitope Akanji Sanni, said that one of the driving forces of the brand is the desire to support the Nigerian youth through the media and entertainment industry.
He explained further, “So, we are not just looking for a ready-made star, we rather want to make a regular, everyday lady a star. Let that average Nigerian woman who is smart, witty and beautiful be allowed to become a celebrity as well.
“Another way to look at this is that the role practically offers her a path to grow her career with a well-paid job representing our brand for 1 year, as well as the goodies and job benefits it affords her, like international travel opportunities, representing the brand in corporate functions, hosting parties and fun occasions, international exposure; mingling with the A-list celebrities in and outside the country etc…
“The opportunities are simply enormous and our ultimate fulfilment would be when on that stage at the Grand finale, a truly convivial lady with exceptional personalities and brains emerges as our Miss Eva.”
The Grand Finale of the competition – a live show to unveil the New Face of Eva Wine – will be held on Sunday, 7th of August, 2022 in the 5-star Marriot Hotels Ikeja. It promises to be an evening of glitz, glamour and quality entertainment with the handsome and amiable host Deyemi Okanlawon.
Eva Wine was introduced into Nigeria in 1989 by Ekulo Ltd. the largest wine distributor by volume in Nigeria. Over the last three decades, Eva Wine has become a household name in Nigeria and a generic name for non–alcoholic wines in the country.
The brand has since evolved with great equity, authority and approval in Nigeria.
See interesting #HappyMissEva entries on TikTok – https://vm.tiktok.com/ZMNA4A6N9/
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Energy experts defend Dangote, blast marketers over blackmail attempt on fuel price hike
Energy experts in Nigeria’s downstream petroleum sector have defended the pricing structure of the Dangote Petroleum Refinery, accusing some fuel markers of attempting to blackmail the refinery and mislead the public over the recent increase in petrol prices.
The experts said reports suggesting that the refinery’s latest adjustment is solely responsible for the recent hike in fuel prices were misleading, noting that importers are also bringing in petrol at almost a N1,000 per litre, while the refinery’s coastal price is N948 and the gantry or ex-depot price stands at N995 per litre.
They stressed that public comparisons fail to consider the differences in pricing structures and supply channels.
According to the experts, N948 per litre represents the coastal delivery price, which refers to petroleum products transported by marine vessels or barges from the refinery to depots along the coastline. On the other hand, N995 per litre represents the gantry or ex-depot price, which is the rate paid by marketers who load petrol directly from the refinery into tanker trucks at the loading gantry for onward distribution across the country.
The experts explained that the two figures should not be interpreted as conflicting prices but rather as different logistics arrangements within the petroleum distribution chain.
Speaking with our correspondent on Sunday, energy expert David Okon said the pricing adjustments were inevitable given prevailing market conditions.
According to him, Dangote Petroleum Refinery & Petrochemicals operates in a deregulated market and procures crude at international prices, which have risen sharply due to geopolitical tensions in the Middle East.
“The refinery is already absorbing part of the cost to cushion the impact of the crisis on Nigerians. We can see what is happening in other parts of the world where shortages and scarcity are being reported despite higher prices, yet the Dangote Refinery has continued to guarantee domestic supply,” he said.
Okon explained that when the refinery previously sold petrol at N774 per litre, crude oil was landing at about $68 per barrel. However, with crude now arriving at roughly $95 per barrel, the cost difference of about $27 per barrel translates to nearly N40,000 per barrel when converted to Naira.
“You cannot expect a refinery to continue selling at the old rate under those circumstances,” he added.
“If imported products were truly cheaper, importers would still be selling at the previous prices.”
He warned that without local refining capacity, Nigeria could have faced severe fuel shortages, long queues at filling stations and a resurgence of black market sales.
“Without the Dangote Refinery, many filling stations would likely shut down, queues would return across the country and black market traders would exploit the situation, hawking four litres keg at N20,000 or more. The refinery has effectively prevented that scenario,” he said.
Another analyst, Mohammed Ibrahim, also faulted narratives circulating in some quarters suggesting that the refinery’s pricing adjustment was responsible for worsening economic hardship in the country.
Accusing some importers of attempting to manipulate public perception, he said, “What we are seeing is nothing but deliberate blackmail by some fuel importers who feel threatened by local refining.
“They are twisting the pricing structure to mislead Nigerians and create unnecessary panic in the market.
“By exaggerating the refinery’s gantry price and ignoring the comparable costs of imported fuel, they are trying to make it appear as though Dangote Refinery is the cause of rising prices and economic hardship. This is a calculated attempt to protect their import businesses and undermine local refining, which is meant to reduce our dependence on imported petrol.”
Ibrahim added that such narratives were aimed at portraying the refinery as the reason Nigerians were struggling with higher petrol prices.
He stressed that petrol pricing in Nigeria is largely influenced by global crude oil prices, exchange rate fluctuations, and distribution logistics, noting that these factors affect both locally refined and imported fuel in the country’s deregulated market.
Afolabi Olowookere, Managing Director and Chief Economist at Analysts’ Data Services and Resources (ADSR) Limited, explained that although Nigerians expect refined products from the refinery to be significantly cheaper, prevailing market realities such as global crude oil prices, the cost of crude supply and refining margins make substantial price reductions unlikely in the short term.
“Therefore, improving domestic crude allocation to the refinery would strengthen supply stability and enhance the long term benefits of local refining for the economy,” Olowookere noted.
Recent conflicts in the Middle East and disruptions along key shipping lanes have tightened global oil supply, pushing crude prices past $90 per barrel, a development that directly raises the cost of both imported and locally refined petrol in Nigeria.
The unrest has pushed up fuel costs and transportation in several countries, including Ghana, the United States, the United Kingdom, South Africa, India, Canada, Brazil, Germany, France, and Japan, as rising crude prices increase the cost of refining, distribution, and logistics globally.
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CHETACHI NWOGA-ECTON EMPOWERS 300 WIDOWS IN IMO
CHETACHI NWOGA-ECTON EMPOWERS 300 WIDOWS IN IMO
A renowned humanitarian and proud daughter of Mbaise in Imo State, High Chief (Dr.) Princess Chetachi Nwoga-Ecton, has empowered over 300 widows and vulnerable women across the Owerri Zone, in a remarkable demonstration of compassion and service to humanity.
The empowerment programme, which took place at the Palace of the Eze of Ngor Okpala, HRH Eze Engr. Fredrick Nwachukwu, brought together community leaders, traditional rulers, women groups and beneficiaries from different communities within the zone.
During the event, the widows received food materials and cash support, aimed at helping them meet basic needs and strengthen their small-scale businesses.
The initiative was widely applauded as a timely intervention to support women who often face severe economic hardship after losing their spouses.
Many of the beneficiaries expressed heartfelt appreciation to High Chief (Dr.) Nwoga-Ecton, describing the empowerment as a lifeline that would help them take better care of their families.
Some widows, while offering prayers for the philanthropist, noted that the gesture had restored hope and dignity in their lives.
Fondly known as Ada Imo and Adaure, High Chief (Dr.) Princess Chetachi Nwoga-Ecton has earned widespread admiration for her consistent humanitarian efforts both within Nigeria and internationally.
Through her philanthropic activities and foundations, she has continued to support widows, children, and vulnerable communities with interventions in healthcare, welfare and economic empowerment.
Community stakeholders who attended the programme commended the Mbaise-born philanthropist for her generosity and dedication to uplifting the less privileged, noting that her actions reflect true leadership and compassion.
Observers say the initiative further reinforces her growing reputation as one of the most impactful humanitarians of this generation, whose commitment to humanity continues to inspire hope across Imo State and beyond.
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