Business

Guinness Nigeria deepens responsible drinking campaign, signs MOU with NYSC

Published

8 years ago

November 8, 2016

Leading manufacturer and Nigeria’s only total beverage alcohol (TBA) company, Guinness Nigeria Plc, has revved up its commitment to driving responsible drinking behaviour among Nigerian consumers by partnering with the National Youth Service Corps, NYSC, to deliver its innovative and trailblazing DRINKiQ training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.

At the signing of the Memorandum of Understanding between Guinness Nigeria and the NYSC which took place at the Gowon House, National Directorate Headquarters, NYSC in Abuja, on Friday, November 4, the Director General, NYSC, Brigadier General Sule Kazaure, who was represented by Director, Community Development Service and Special Projects, Mrs. Rhoda Kaka Kwaki, appreciated the laudable hand of fellowship extended by Guinness Nigeria to help create a society where responsible drinking becomes engrained in the consciousness of many young adults and society at large. Commending Guinness Nigeria for the intervention, she described the partnership as a clear demonstration of the company’s positive disposition towards the welfare and development of Nigerians, particularly the youth.

“This DRINKiQ campaign, a form of giving back to the society to be implemented by the Community Development Service and Special Projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” Kwaki said.

The Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa who was represented by the company’s Corporate Relations Director, Mr. Sesan Sobowale, described the occasion as historic one and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.

“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle. We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as industry work together. Therefore, our approach is built around providing consumers with information promoting rigorous company and industry standards for responsible marketing, supporting effective programmes and partnerships as the one that we are signing today to promote alcohol education and to tackle misuse and advocating effective evidence-based policy,” Sobowale enthused.

Other dignitaries present at the occasion include Sustainable Development/ Alcohol in Society, AiS Manager, Guinness Nigeria, Osita Abana; Director, Legal Service, NYSC Directorate NHQ, Barrister Tijani Ibrahim; Director, Planning, Research and Statistics, Chief Anthony Ani;, Director, Press and Public Relations, Mrs Bose Aderibigbe; Director, Corp Welfare and Inspectorate, Mrs Victoria Obi Okaku; Director, Certfication, Alh Udu Taura; and Director, Corps Mobilization Chief Frank Ekpenobi.

On the scope of the partnership, Sobowale explained that the DRINKiQ programme is one of the training platforms that Guinness Nigeria, has used to leverage its responsible drinking agenda. The training aims to raise the public’s awareness about alcohol so that people can have a better understanding of the drinking choices that they make, including the decision not to drink, when to drink and how much to drink.

In view of this, the programme would start with Train-the-Trainers, ToT programme, that will equip NYSC officials (drawn from the 36 states of the federation) with information and knowledge about responsible drinking. These officials will then provide trainee corps members with practical tips, strategies and confidence they need to become champions for responsible drinking in their communities.

It would be recalled that last year, Guinness pioneered the use of breathalyzers by the Federal Road Safety Commission via its donation of breathalyzers to the safety agency to enable it check the incidence of drunk-driving on Nigerian roads during the ember months. Other initiatives include the Age Verification Programme, sponsorship of a radio programme, DRINK DIARIES, on Lagos Traffic radio 96.1 FM as well as advertorials and out-of-home messaging aimed at educating the general public on the dangers of drink-driving.

Business

NIHOTOUR Calls on Hospitality, Tourism, Travel, Allied Sector Professionals for Mandated Registration

Published

1 day ago

December 24, 2024

Sahara Weekly

NIHOTOUR Calls on Hospitality, Tourism, Travel, Allied Sector Professionals for Mandated Registration

The National Institute for Hospitality and Tourism (NIHOTOUR), the regulatory and standardization authority in the sector, has invited professionals in the hospitality, tourism,travel and allied sectors to register as mandated by the National Institute for Hospitality and Tourism (Establishment) Act 2022.

A statement signed by Aare (Dr.) Abisoye Fagade, FIMC, Director-General/CEO
The National Institute for Hospitality and Tourism reads:

“Enjoy FREE registration from December 1, 2024, to January 15, 2025! This is your chance to register as a professional or practitioner at no cost.

“Don’t miss this opportunity to solidify your presence in Nigeria’s thriving tourism industry. Visit www.nihotour.gov.ng now!

“Hurry—free registration closes on January 15, 2025. Take the first step toward advancing your career in tourism today!”

Business

EGC Homes Unveils Goodness and Mercy Estate, Brand Ambassador

Published

2 days ago

December 24, 2024

Sahara Weekly

EGC Homes Unveils Goodness and Mercy Estate, Brand Ambassador

EGC Homes, a notable player in the real estate and property development sector, has made waves in the Nigerian market with its recent announcement of the launch of Goodness and Mercy Estate in Ogun, alongside other strategic initiatives.

The company emphasized its commitment to collaborating with the government to alleviate the housing deficit in Nigeria while prioritizing the well-being of residents.

In an interview with THECONSCIENCE NG, Oladapo Jimoh, the Managing Director of EGC Homes and Properties, expressed the brand’s long-term vision to bridge the housing gap and simplify the journey to homeownership.

He stated, “Current data estimates Nigeria’s housing deficit to be around 28 million units by 2024. This figure is among the largest globally and poses significant challenges, contributing to homelessness and various social issues.”

“National statistics indicate that our country faces a pressing need for approximately 700,000 new homes each year to address this deficit. As urbanization continues, these challenges are particularly evident in major cities, where affordable housing becomes increasingly scarce, forcing many into slums and informal settlements.”

The World Bank projects that Nigeria’s urban population could exceed 200 million by 2050, highlighting a potential social crisis as the lack of affordable housing leads to the rise of slums, especially in urban areas.

“As a forward-thinking and solutions-oriented company, we are dedicated to addressing these critical housing issues in partnership with the government.”

Following its successful launch in Lagos, EGC Homes has rapidly expanded its operations, acquiring a significant land bank across the southwestern region of Nigeria and enhancing its marketing strategies to effectively connect with customers.

The firm is committed to providing Nigerians with exceptional value, peace of mind, and simplifying the processes of land acquisition and homeownership.

“Our mission is to make life easier for Nigerians while assisting the government in tackling the housing deficit.”

Recently, the company introduced its premier property, the Goodness and Mercy Estate, located in Arepo and Sagamu Interchange in Ogun State, with more projects on the horizon. Its flexible payment plans and affordable property prices aim to cater to a wide audience.

Additionally, EGC Homes has appointed Titilayo Adebayo-Omotosho as its social media brand ambassador to promote the unique offerings of EGC Homes and Properties Limited to Nigerians both at home and abroad.

In her remarks, she highlighted her commitment to the vision of EGC Homes, stating, “I believe every Nigerian deserves a decent roof over their head. This aligns perfectly with the mission of EGC Homes and Properties, which is why I chose to represent the brand, promoting its exceptional estates and home packages to Nigerians and those aspiring to own homes here.”

Business

Optiva Capital Partners and Loft & Keys LCC Forge Strategic Partnership to Drive $500m Investments in Nigeria

Published

2 days ago

December 24, 2024

Sahara Weekly

L-R Dr. Jane Kimemia, CEO, Optiva Capital Partners and Chief Austin Ugochukwu Albert, Chairman, Loft & Keys LLC during the partnership agreement signing between Optiva Capital partners and Loft & keys LLC at Optiva's headquarters in Lagos

Optiva Capital Partners and Loft & Keys LCC Forge Strategic Partnership to Drive $500m Investments in Nigeria

Optiva Capital Partners, Africa’s leading wealth management and retention company, has announced a groundbreaking partnership with Loft & Keys LLC, a renowned real estate and investment company with dominant presence in Nigeria and the Middle East.

The ceremony which took place over the weekend at Optiva Capital’s Corporate Headquarters, aims to boost investment in Nigeria’s hospitality and healthcare sectors on the one hand, as well as provide Nigerian investors with opportunities to invest in real estate in the UAE, particularly in Dubai.
Speaking at the signing ceremony, Dr. Jane Kimemia, CEO, Optiva Capital Partners, emphasized the transformative potential of this partnership, “With Loft & Keys’ deep understanding of the Nigerian market and established networks in the Middle East, we are poised to bring $500 million in investments into Nigeria’s hospitality and healthcare industries. These funds will be strategically spread across Lagos, Abuja (FCT), Delta, and Enugu.”

The investment in hospitality will serve as a catalyst for economic growth in Nigeria. Beyond creating employment opportunities, it will spur infrastructure development, enhance regional tourism appeal, and foster business ecosystems in Lagos, the Federal Capital Territory, Enugu, and Delta. Similarly, the healthcare focus will address critical gaps in medical infrastructure, improve access to quality care, and promote health innovation—key pillars for national development.

The partnership According to Dr Kimemia also extends to Nigerian investors seeking opportunities in the UAE. With Loft & Keys’ expertise and extensive networks in Dubai and other Middle Eastern hubs, the collaboration will unlock access to one of the world’s most dynamic real estate markets.
Speaking about the partnership, Chief Austin Ugochukwu Albert, Chairman, Loft & Keys LLC, said “Optiva Capital Partners stands as Africa’s leading wealth retention company, a position that is firmly established and without question. This partnership with Loft & Keys will further solidify their dominance and create even greater opportunities for growth. As Dr. Jane Kimemia has rightly emphasized, Loft & Keys, with our extensive expertise in the Middle East, is a trusted and experienced partner”. We have a strong presence in the UAE and are actively expanding into Saudi Arabia and Qatar in the near future. Together with Optiva Capital Partners, we are committed to capturing significant market opportunities in these regions. I am confident that this partnership will foster substantial growth that will be mutually rewarding for both parties.

Dubai, a city widely known for its opulence and rapid development, is reportedly operating at only 30% of its projected capacity, presenting a significant growth opportunity for investors. According to industry experts, this untapped potential creates a unique window for investors to capitalize on the city’s future expansion and development.
The partnership aligns with the United Nations Sustainable Development Goal 17 as two formidable brands, Optiva Capital Partners and Loft & Keys are committed to leveraging their collective strengths to drive impactful investments that benefit clients and communities alike.

About Optiva Capital Partners
Optiva Capital Partners is a premier wealth management and retention firm offering bespoke solutions in four areas of specialization – investment immigration, investment advisory, insurance, and international real estate.
About Loft & Keys LLC
Loft & Keys is an internationally recognized real estate and investment company with a robust presence in Nigeria and the UAE. The firm is dedicated to connecting investors with high-value opportunities in dynamic markets.