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MediaReach OMD Employs Data on Media Consumption to Aid Businesses in Navigating the New Normal

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mediaReach OMD, a frontline marketing and media agency, had during this period of the coronavirus (COVID-19) pandemic, guided media planners, buyers, and businesses in their investment bid with data-driven newsletters on media consumption habit to maximize profits and increase productivity and to navigate the new normal.

Published in ThisDay Newspapers and titled “COVID-19 and Media Consumption Habit, What has Changed?,” the newsletters are a culmination of the sequence of information aimed at examining the potential impact of the pandemic on audience behaviour and media consumption in Nigeria.

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It also contains thought starters and needed actions regarding adaptation of the definition of the new normal posed by the pandemic.

Against this backdrop, the Managing Director of the Agency, Nitinchandra Nandekar, said the firm has been monitoring changes in media consumption and adapting to innovative ways of connecting with the target audience, through data-led approaches to guide clients’ investments during the COVID-19 lockdown/post lockdown.

Nandekar avowed that while businesses, especially the marketing and media ecosystem waits for an end to this deadly disease which has dealt a hard blow on world economies, the journey to success will continue to be guided with key principles, including being ready for the day after.

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The foremost media agency with presence in Nigeria, West, and Central Africa, posits that media consumption which is in favour of the TV continues to be stable with much attention on genres like news and entertainment, while businesses are now adopting a more creative and innovative form of operations with adaptation to the new normal.

Commending the media agency for these initiatives, the Chairman and Managing Director of Expand Global Industries Limited, Rajat Kapur, said as a global partner of Henkel for Media Investment Solutions, MediaReach OMD helps not only in the normal ways but regularly releases data-driven media intelligence information newsletters which ensure that Henkel is prepared to deal with the new normal characterised by the pandemic.

This, he said, contains the changing consumer habits, the higher need for hygiene-based products and the changing media landscape, all highlighted for a better clearer and stronger media investment leading to best in class equity development of Henkel’s brands.

In his remark, the President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, said the breakout of the pandemic has been a defining moment for the world.

He affirmed that the deadly disease came with uncertainty and fear because no one knows exactly what was going on, not even the experts, including the World Health Organization (WHO) which has been struggling a bit.

“A bewildered world therefore became anxious and hungry for news. And with the lockdowns in almost all parts of the world, consumers were hungry for information. They tried to stay connected to all the news about the pandemic and social media was the greatest beneficiary,” he said.

Agenmonmen continued “It helped that some brands understood this and were able to help in providing the information in ways that were not seen as exploiting the fears and worries of consumers. Six months down the line, it appears that the world has come to accept that we will have to live with it for an indeterminate while. The fears remain.”

On the importance of data to investment, the NIMN President remarked that without it, organisations cannot plan their daily activities properly. “Data is life, it is very critical in running your day-to-day investment. If you have the right data, then you are on the right path to success,” he avowed.

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Unknown Gunmen kill local vigilante

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Unknown Gunmen kill local vigilante

Unknown Gunmen kill local vigilante

 

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Unknown Gunmen have reportedly killed a member of a local vigilante and injured three others in Bakutumbe village, Ningi Local Government Area of Bauchi State.

 

Unknown Gunmen kill local vigilante

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The incident was said to have occurred at the weekend.

 

 

 

It was reported that the assailants, who also abducted four villagers, unleashed terror by shooting sporadically upon their arrival in the community.

A village source told DAILY POST that the gunmen headed towards Lukutu Forest after leaving the village.

He said one of the victims shot, Malam Dan Ladiyo, lost his life, while the wounded, namely Habila Garba, Nura Yakubu, and Sam’ana, are currently undergoing treatment at a medical facility.

 

 

 

 

 

 

The Bauchi State Police Command is yet to confirm the incident.

When contacted, the spokesman of the Command, Ahmed Wakil, did not respond to calls and messages.

 

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Kemta-Ilugun-Obantoko road re-construction nearing completion as residents laud Abiodun

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Go after killers of Fatinoyes, Abiodun tells police

Kemta-Ilugun-Obantoko road re-construction nearing completion as residents laud Abiodun

Abiodun

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The re-construction of Kemta-Ilugun-Somorin-Obantoko road in Abeokuta by the administration of Governor Dapo Abiodun has reached 80 percent completion stage.

The 6.9km road serves as a major bypass linking Obantoko with Kemta-Idiaba.

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Abiodun

Repair work on the road has already increased economic and social activities of the adjoining communities.

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Sequel to the construction of the road, hotels, shopping complexes, private schools and modern buildings have been springing up in the area.

 

 

 

Residents of the area have been upbeat and happy that the construction of the road has become a reality after waiting endlessly for succour which did not come until Governor Abiodun came to their rescue.

Some residents said they had hoped that the location of the residence of Nobel Laurette, Professor Wole Soyinka in the area would spur the state government to do the road.

 

 

 

 

 

The residents also expressed surprise that the road construction is being done without their houses being demolished because, the immediate past government of governor Ibikunle Amosun had earmarked some houses for demolition to pave the way for the road project.

An excited resident, Mr Abimbola Ogunmuyiwa, said the new road had brought development to the area in different dimensions.

 

 

 

 

 

Ogunmuyiwa said: “We are very grateful to the administration of Governor Abiodun for this particular road construction which has improved life in communities in this area in no small measure.

“Before this road was constructed, getting home after the day’s work was very difficult but now you are at the Federal Medical Centre within 10 to 15 minutes, unlike before when you spent hours.”

 

 

 

 

 

A journalist, Ernest Nwokolo, who lives at Ilugun, said the construction of the road was a big relief to residents of his area.

Nwokolo said: “Though the road is not yet 100 per cent completed, it has been of tremendous help to the people and it has increased the value of properties in the area.

 

 

 

 

 

“With the construction of the road, one can now keep appointments because one does not need to wait for a very long time before getting vehicles to Idiaba and from there to other parts of Abeokuta metropolis.

“For those who drive their own vehicles, relief has come for them because it will now save them the money being spent on spare parts to repair their vehicles.

 

 

 

 

“Apart from saving the man-hours being spent before bursting out at Kemta Junction, the road has made the value of properties to appreciate. A plot of land that was being sold for N500,000 in 2018 is now being sold for N3million and above depending on how close it is to the main road. Some are sold for as much as N5million.”

The impact of the road is not only being felt by residents of the communities as people who commute daily from Osiele, Camp and Obantoko are now enjoying these dividends of democracy as the long man-hours being wasted in traffic on Obantoko-Asero-Adatan Road, is now over.

 

 

 

 

Dr Adewunmi Ayodele, a lecturer at the Federal College of Education, Osiele and whose house is at Laderin, said the road was a major relief for him and others that are living in the metropolis but working at either FCE or Federal University of Agriculture.

He said: “Before this road was constructed, I used to leave my house at Laderin by 6:15am and I won’t get to the office earlier than 8:30am due to the long hours spent on the deplorable Asero/Obantoko Road.

 

 

 

 

 

 

“But now, I can leave my house at past seven and get to my office earlier than before because with this road, I just burst out at Somorin and off I go to Camp. It is a great relief for me and others working at Osiele and Camp axis.”

Also speaking on the impact of the road, a taxi driver, Mr Mudashiru Alao, commended Governor Abiodun for a job well done.

 

 

 

 

 

According to Alao, he can now carry passengers directly from Lafenwa to Osiele in a shorter time, unlike before when he spent hours in traffic.

Alao, who said the road is now an outer ring road to Abeokuta from Idiaba to Somorin Obantoko, expressed delight that his income had increased because he now prefers to ply Lafenwa/Obantoko/Osiele directly without wasting too much time in traffic, stating that people should reward the good work by supporting Abiodun’s second term election bid.

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Do more to arrest land grabbing in Benin kingdom, Oba Ewuare charges Obaseki

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Oba Ewuare

Do more to arrest land grabbing in Benin kingdom, Oba Ewuare charges Obaseki

By Elvis Omoregie

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Oba Ewuare

The Oba of Benin, Oba Ewuare II, has called on governor Godwin Obaseki, to do more in arresting the growing incidents of land grabbing in the state, especially in Benin and its environs.

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The Monarch said this yesterday through the Benin Traditional Council (BTC), in clarification of the recent crisis in Ukhiri and Ulegun communities in Ikpoba-Okha local government of the State.

 

 

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Speaking for the Oba, Chief Henry Obazuaye, the Aiwerioghene of Benin kingdom, said the land grabbing leaves the victims without compensation or respite.

“The practice of land grabbing in Benin City and environs has reached alarming proportions. Individuals and corporate owners of vacant lands in Benin City and environs often see their property encroached upon and sold off by unscrupulous community youths. This land grabbing is sometimes even condoned by community leaders”.

 

 

“They sell other peoples’ land knowing full well their action is illegal. Worst still, the purchasers are also often aware they are purchasing other peoples’ land illegally”.

He said those who engaged in the land grabbing argued that once a structure is hurriedly erected on the illegally acquired property in Benin kingdom,the Palace of the Oba of Benin forbids such property to be brought down.

 

 

 

According to him, the practice has reached unacceptable dimension and must stop. In Ukhiri village and other parts of Benin.

“The Palace is inundated with cases of land grabbing by victims who come to the Palace to seek redress. In many cases, peoples’ farmlands are invaded and sold off to willing accomplices””.

 

 

 

” It should be noted that several parcels of land belonging to the Palace, have been taken over by land grabbers. The recent incident at Ukhiri happened because of the impunity of the Enogie and Youths of Ulegun, and the illegal buyers who typically built up structures hurriedly to avoid the law”

“The Palace condemns the practice of grabbing other peoples’ land in Benin as it is against our culture. The palace regarded this as akin to domestic terrorism and kidnapping”.

 

 

 

He however described the incident as a reconstructed form of the outlaw Community Development Association (CDA) notorious activities which he said will not be condoled.

“The Palace wishes to commend and encourage the State Government to do more in arresting this unsavouring behavior of grabbing other peoples’ land and leaving the victims with no form of compensation or respite”.

 

 

 

Recall that several houses allegedly built on the land allegedly belonging to the Oba were demolished at Ulegun on the order of the Palace.

The residents of Ulegun on Monday staged a peaceful protest over the alleged demolition of their houses supervised by the Palace Chiefs.

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