Business
Nothern leaders express shock, disappointment over Tinubu’s 2019 Presidency ambition
THE perceived presidential ambition of a National Leader of the ruling All Progressives Congress (APC), Senator Bola Ahmed Tinubu is unsettling the North and already dividing its leaders. The former Lagos governor had last weekend in Akure, the Ondo State capital hinted that, he may contest for Nigeria’s presidency if there will be vacancy in 2019. He has since clarified the statement credited to him. The clarification notwithstanding, Northern leaders are already divided over his perceived and real intentions.
Speaking with newsmen at the inauguration of Governor Rotimi Akeredolu in Ondo State, on Friday, February 24, 2017, Tinubu said vying for any office in Nigeria is an opportunity to serve the country. He added there is nothing wrong in aspiring for the office.
His words, “You see, there is nothing wrong with such ambition. It depends on the timing and the environment and what political leadership dictates. I will not brush aside such an aspiration.
“Resilience, determination and clarity of purpose are what one needs. Maybe, as a senator, as a president, you cannot rule it out. How can I rule such a thing out, the opportunity to serve my country, but you only do that when there is vacancy.”
North reacts
Speaking in an interview with Saturday Sun, a former Vice Chancellor, Ahmadu Bello University, Zaria and member of Northern Elders Forum, Professor Ango Abdullahi, felt sorry about the development, referring to it as a surprise especially as it was coming from Tinubu, urging party members to take note and watch closely for the next few weeks.
According to him, “I’m really surprised that a leader or somebody who is called a national leader of the party in power and not only party in power but with a President on seat that is less than two years old in position of leadership, he is himself talking about his ambition in 2019. There is nothing wrong in ambition. Of course, Bola Tinubu had always had ambition. It was his ambition that made him become governor of Lagos State. So, that is alright.
“And of course, there were a lot of discussions about his purported ambition to be Buhari’s Vice President which was also in the papers. But the significance of this news item, here is a leader of a party, a national leader with his President on seat, he’s talking about the possibility of contesting election in 2019 and I don’t know whether he’s talking about the APC platform or whether he’s talking about another party.
“Whatever platform he’s talking about, I consider this totally insensitive of a leader who should show some humanity; this is a speech that is coming at a wrong time. And I can only feel sorry for Bola Tinubu if he indeed came out with such a statement. Already also, in fact he’s not worried about the party so called APC. This is for party members to take note. But their party to my mind is either dead or it’s dying. We can then wait and see what happens in the next few weeks.’’
Also, a second republic lawmaker, Junaid Muhammed though denied speaking for the North said, there was nothing wrong with credible Nigerians like Tinubu to have ambition for the highest political office in Nigeria. He added that, there is nothing criminal about it because by the provisions of the constitution of the Federal Republic of Nigeria, such has nothing to do with zoning or no zoning.
According to him, ‘’As far as I am concerned, there is nothing bad about it. Tinubu’s ambition has been open for over a decade. So what he’s saying now is not new about his political activities and there is nothing criminal about it. And I think Tinubu is credible. At least, he has a party whether the party will survive or he will float another party that is what I don’t know and I don’t speak for him.”
He vehemently opposed zoning arrangement, which has now become the talking point of political actors in the country asking “If the late President Umar Yar’Adua could spend less than four years, what arrangement is there on ground that it is a must for anybody to spend eight years?”
“The constitution of Nigeria is the supreme law of the land. That constitution did not provide zoning or rotation. The constitution provides that, in the event of a sitting President being dead, incapacitated or in any way infirm, and such a person is unable to perform the duty of his office, provision has been made on how to deal with that situation by the National Assembly.
“There is concern now that we have a President who is sick out of the country. The constitution has provided for transfer of power from the sitting President to his deputy to act as President. That is happening now.
‘’Beyond that, I think it will just be mischief or opportunism to comment on the issue because we have not tried the system provided for in the constitution. It is only when we try and it fails then we can start speculating.
“But at the moment, there is system in place and it seems to be working. There is acting President for the country while the sick President is trying to recover. So saying that whoever is there must be there for eight years is non-issue because there is no provision for that in the constitution”, he added.
However, former Governor of old Kaduna State, Alhaji Abdulkadir Balarabe Musa differs on the issue. He wants zoning arrangement introduced by the People’s Democratic Party (PDP) to continue for the sake of national unity and sense of belonging, suggesting that, power should rotate to Southeast after North may have spent its eight years.
As far as he is concerned, whether Tinubu or anybody else is ambitious to run for any elective office is not his problem but their own problem, suggesting that, the rotation should continue because it has benefited South-west, South-south and now North.
According to Balarabe Musa, “My concern is that Asiwaju Tinubu says he may run, it is mere speculation, but in view of his relevance in the country, he is not somebody that should be dismissed as such. He should be seen as confusing the political situation in the country.
“This is because we now know that in Nigeria, there is this system of zoning, it is a policy of the PDP, but it is also a policy that other political parties have adopted, so even though it was originated by the PDP, it has been accepted and implemented by the other political parties and their predecessors.
“And the reason for the zoning is to give every section of Nigeria a sense of belonging, and to enable peace, progress, development and national unity. Now why should it be jettisoned now at a very critical time, a critical time in the sense that the north has benefitted from zoning more than any other section of Nigeria, which is, zoning of the presidency in particular.
“The West has benefitted from it once, the south-south has benefitted from it once, now it is the turn of the south east which has never benefitted from it, and now there is this talk of the north continuing to finish…, I don’t know what. And in the midst of what is happening, the one person who single handedly brought about the northern presidency, that is our friend, Asiwaju Tinubu, is now saying that he wants to run before the time of his region and before the south east has it, even for the first time, it has not had it. This should be confusing the situation.
“And now that the economic situation is so bad, we never had this economic hardship in this country even during the civil war, the economic situation during the civil war was never like this as it is today. And now this rumour is bringing about confusion and another hardship.
“I hope our friend, Tinubu has not been misquoted, but we should sound a warning before there is an attempt to make it a reality because this is how rumour becomes a reality in Nigeria. I think we should exercise more care and caution in jettisoning this zoning system.
“And even if Tinubu’s ambition is rumour, I don’t think south east will be happy about it, and every Nigerian who wants peace and national unity and national development should join the south east in opposing this ambition. We should let the south east have their own turn of the presidency.
“But this is something I should say, for instance, I believe that we should zone the presidency to the south east, either in 2019 or 2023, I say either of the two because the south east themselves, I understand, are agreeing with the north. Now if south east is agreeing with the north, because they are aggrieved, and the beneficiary (north) is agreeing with them, then, there is nothing anybody can do, this is power politics.
“If they agreed, which is being rumoured, then, it means, the south east will cooperate with the north again, because this is not the first time they cooperated with one another to bring about the leadership of the country.
“If they decide, by 2019, it should be the north continuing, continuing what, I don’t know. And if they agreed that north should continue in 2019, and south east should come in 2023, we should oppose it, but under the present circumstance, even if we oppose, it is rubbish. It is just like when the north decided that the presidency should go to the south west because of what the north did to the south west over the June 12,1993 election and that was the only reason for Obasanjo’s presidency. The north decided to do this, virtually unilaterally and if the north and south east again agreed that this should go to the south east in 2023, there is nothing we can do.
“But I think we should not do that because what does the north want that they have not had. When you look at the presidency, at least, civilian presidency, the north has had it twice, while other sections of the country have had it once each, so why is the north still wanting to have it again?
“Secondly, if you take it into account, both military and civilian presidency, the north had always had it because look at how many military presidents came from the north. Another issue is that this time, we shouldn’t make the situation like donating the presidency to the north, donating the presidency to the south west, donating to the south south, lets the people all over the country bring anybody from whatever region to contest, and whoever wins is the peoples choice.
“What I am saying is that let’s not make previous mistake by donating the presidency to the north, south west, south south. Let’s not make that mistake again by donating to the south east, and allow them to bring anybody. This time around, we should not do it. We should attach quality to the choice.
“Let’s make efforts as Nigerians of bringing about the emergence of the equivalent of the Zik of Africa from the south east, not just anybody from the south east, no, the equivalent of the Zik of Africa. Zik of Africa originated from Nigeria, he was the pride of Nigerians, who came from the south east. And I know when you take everything into account, late Dr. Nnamdi Azikiwe behaved as a true Nigerian, and that is why people call him Zik of Africa.
“It is possible to bring about the equivalent of the Zik of Africa from the south east. I know there is the problem of the deciding role of money power in politics and election, but all the same, we can do it, we almost did the same thing with late Moshood Abiola, but the system subverted us. We can try it again, and return the Zik of Africa”.
Speaking in the same vein, a member of the National Executive Council (NEC), Arewa Consultative Forum (ACF), Muhammad Alhaji Yakubu, warned that Tinubu may end up disgracing himself if he eventually makes up his mind to run for the presidency.
Yakubu advised Tinubu to remain faithful to playing godfather’s and king making roles in the nation’s politics, pointing out that the APC leader should not forget that he was the major brain behind the enthronement of President Buhari and Vice President Yemi Osinbajo.
“My reaction, I mean my personal reaction, and not that of ACF, is that in a democratic race, every Nigerian, provided you meet the criteria to aspire for any elective office is allowed to contest. But as regard the national leader of APC, Asiwaju Bola Ahmed Tinubu, I think if the godfather himself decides to put his hat in the ring, he may demystify himself. I don’t think that will be proper. As a kingmaker, I think it will be more respected to maintain the aura of a kingmaker than to go into the presidential race.
“And another fact is that if he decides to go into the race, he may scuttle the chance of the north, though, it is an unwritten agreement in APC, but I don’t know whether they have it in their constitution, but I know that it is PDP that has it in its constitution of eight years in the south, eight years in the north.
“But one will expect that the current President is still alive, he is still on the throne, and it is too early for anyone to start contemplating succeeding him. Nobody knows who will be alive in 2019; what if the President decides to contest again in 2019, what happens? So I think it is not wise for anybody to start making this kind of permutation.
“As I told you earlier, if Tinubu decides to run for the presidency, it will amount to demystifying himself. If he decides to run against Osinbajo, his godson, and Buhari, who he brought and supported for the presidency, all the aura, all the honour and respect bestowed on him as godfather, as kingmaker will be stripped. So Tinubu should not forget that he is the one who brought Buhari to run for the presidency, and as such he should support him either in good or bad health”.
Count me out for now – Tinubu
With the controversy media reports about his ambition generated within three days, Tinubu was left with no option but to backpedal on his earlier position, with a statement on Tuesday when he said he will never contest against President Muhammadu Buhari nor will he support anyone who does so.
In a statement released on Tuesday to react to a news report on his perceived preparations for a run for the presidency, the former Lagos State governor denied it, stating that he was not preparing to contest for the presidency in the 2019 elections.
He said the story was aimed at placing him at odds with Buhari, adding that it was baseless. According to him: “First, Tinubu is not gearing up for a presidential run. So there will not be any doubt about this core matter, we shall state Tinubu’s position clearly and unequivocally.
“As long as that patriotic and committed man named Muhammadu Buhari holds and seeks to hold the mantle as our president, then Tinubu stands behind him in unwavering support and confidence.
“Tinubu remains faithful to the mission of progressive reform and change that President Buhari, he and the All Progressives Congress (APC) members have started.
“Tinubu was instrumental in the formation and success of the APC. His toil and efforts helped establish this government. He is not one to tear down something he laboured so dutifully to build.”
The statement said the report misrepresented the mild banter Tinubu had with journalists at the inauguration of Ondo State Governor Oluwarotimi Akeredolu.
“When asked about future political office, Tinubu said he could not discount that possibility if the nation called upon him for such service, provided, he emphasised, that all political conditions were appropriate; particularly the office in question would have to be vacant, even if it’s local government area chairmanship.
“In our political lexicon, this means the office is not held by a member of the APC in good standing. We all know this. Moreover, if you really listen to his words, Tinubu did not mention any office or any timeframe. The conditions he mentioned may not become ripe for years to come and they might not pertain to the presidency.
“In effect, all he said was the position that any political figure would hold.
As a politician, he cannot preclude the possibility of running for office in the future because no man knows what the future will hold,” the statement added.
It further stressed that Tinubu has not held any planning meetings for any such presidential campaign and is not contemplating any such meetings. “He has no present list of possible running mates because he has no present intention of running.”
Real reason he backpedalled
Beyond the claim in the above statement, Saturday Sun gathered that the APC leader backpedalled due to enormous pressure mounted on him by prominent Northern leaders between Friday last week when he indicated interest in contesting the presidency and Tuesday this week when he eventually softened his earlier stand.
Some of those who spoke with Tinubu include a former Minister of Defence, Gen. T.Y. Danjuma and his wife, Senator Daisy Danjuma. Daisy was actually said to have visited Tinubu to convey their message to him. Gen. Danjuma is a very close friend of President Buhari. Secretary to the Government of the Federation, Engr Babachir David Lawal, who is the strongest ally of Tinubu in Buhari’s camp, also played a major role in getting the APC leader to soft pedal.
His backpedal notwithstanding, it was learnt that many Northern leaders are already worried that Tinubu’s interest may spell doom for the agenda of the North to keep the presidency for at least eight years.
Business
Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo
Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo
In a momentous occasion that underscores the rapid infrastructural advancement of Ogun State, renowned real estate mogul and philanthropist, Aare Adetola Emmanuelking, warmly received the President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, at the official commissioning of the Gateway International Airport, located in Iperu-Remo.
The landmark event, held under the visionary leadership of the Ogun State Governor, Dapo Abiodun, marks a significant stride in the state’s economic transformation agenda, positioning Ogun as a key hub for aviation, commerce, and investment in Nigeria.
Aare Emmanuelking, who is also the Chairman/CEO of Adron Homes and Properties, commended the Ogun State Government for its foresight and commitment to infrastructural excellence. He described the airport project as a “game-changer” that will not only boost connectivity but also stimulate real estate growth, tourism, and industrial expansion across the region.
Speaking during the commissioning, President Tinubu lauded Governor Abiodun’s administration for delivering a world-class facility that aligns with the Federal Government’s Renewed Hope Agenda, emphasizing the importance of strategic infrastructure in driving national development.
The Gateway International Airport is expected to serve as a critical gateway for investors and travelers, further enhancing Ogun State’s reputation as one of Nigeria’s most business-friendly environments.
The presence of top dignitaries, industry leaders, and stakeholders at the event underscores the project’s significance and its anticipated impact on the state’s socio-economic landscape and beyond.
Business
N4.65 Trillion in the Vault, but is the Real Economy Locked Out?
N4.65 Trillion in the Vault, but is the Real Economy Locked Out?
BY BLAISE UDUNZE
Following the successful conclusion of the banking sector recapitalisation programme initiated in March 2024 by the Central Bank of Nigeria, the industry has raised N4.65 trillion. No doubt, this marks a significant milestone for the nation’s financial system as the exercise attracted both domestic and foreign investors, strengthened capital buffers, and reinforced regulatory confidence in the banking sector. By all prudential measures, once again, it will be said without doubt that it is a success story.
Looking at this feat closely and when weighed more critically, a more consequential question emerges, one that will ultimately determine whether this achievement becomes a genuine turning point or merely another financial milestone. Will a stronger banking sector finally translate into a more productive Nigerian economy, or will it be locked out?
This question sits at the heart of Nigeria’s long-standing economic contradiction, seeing a relatively sophisticated financial system coexisting with weak industrial output, low productivity, and persistent dependence on imports truly reflects an ironic situation. The fact remains that recapitalisation, by design, is meant to strengthen banks, enhancing their ability to absorb shocks, manage risks and support economic growth. According to the apex bank, the programme has improved capital adequacy ratios, enhanced asset quality, and reinforced financial stability. Under the leadership of Olayemi Cardoso, there has also been a shift toward stricter risk-based supervision and a phased exit from regulatory forbearance.
These are necessary reforms. A stable banking system is a prerequisite for economic development. However, the truth be told, stability alone is not sufficient because the real test of recapitalisation lies not in stronger balance sheets, but in how effectively banks channel capital into productive economic activity, sectors that create jobs, expand output and drive exports. Without this transition, recapitalisation risks becoming an exercise in financial strengthening without economic transformation.
Encouragingly, early signals from industry experts suggest that the next phase of banking reform may begin to address this long-standing gap. Analysts and practitioners are increasingly pointing to small and medium-sized enterprises (SMEs) as a key destination for recapitalisation inflows, which is a fact beyond doubt. Given that SMEs account for over 70 percent of registered businesses in Nigeria, the logic is compelling. With great expectation, as has been practicalised and established in other economies, a shift in credit allocation toward this segment could unlock job creation, stimulate domestic production, and deepen economic resilience. Yet, this expectation must be balanced with reality. Historically, and of huge concern, SMEs have received only a marginal share of total bank credit, often due to perceived risk, lack of collateral, and weak credit infrastructure.
Indeed, Nigeria’s broader financial intermediation challenge remains stark. Even as the giant of Africa, private sector credit stands at roughly 17 percent of GDP, and this is far below the sub-Saharan African average, while SMEs receive barely 1 percent of total bank lending despite contributing about half of GDP and the vast majority of employment. These figures underscore the structural disconnect between the banking system and the real economy. Recapitalisation, therefore, must be judged not only by the strength of banks but by whether it meaningfully improves this imbalance.
Nigeria’s economic challenge is not merely one of capital scarcity; it is fundamentally a problem of low productivity. Manufacturing continues to operate far below capacity, agriculture remains largely subsistence-driven, and industrial output contributes only modestly to GDP. Despite decades of banking sector expansion, credit to the real sector has remained limited relative to the size of the economy. Instead, banks have often gravitated toward safer and more profitable avenues such as government securities, treasury instruments, and short-term trading opportunities.
This is not irrational. It reflects a rational response to risk, policy signals, and market realities. However, it has created a structural imbalance in which capital circulates within the financial system without sufficiently reaching the productive economy. The result is a pattern where financial sector growth outpaces real sector development, a phenomenon widely described as financialisation without productivity gains.
At the center of this challenge is the issue of credit allocation. A recapitalised banking sector, strengthened by new capital and improved buffers, should theoretically expand lending. But this is, contrarily, because the more important question is where that lending will go. Will Nigerian banks extend long-term credit to manufacturers, finance agro-processing and value chains, and support scalable SMEs or will they continue to concentrate on low-risk government debt, prioritise foreign exchange-related gains, and maintain conservative lending practices in the face of macroeconomic uncertainty? Some of these structural questions call for immediate answers from policymakers.
Some industry voices are optimistic that the expanded capital base will translate into a broader loan book, increased investment in higher-risk sectors, and improved product offerings for depositors; this is not in doubt. There are also expectations that banks will scale operations across the continent, leveraging stronger balance sheets to expand their regional footprint. Yes, they are expected, but one thing that must be made known is that optimism alone does not guarantee transformation. The fact is that without deliberate incentives and structural reforms, capital may continue to flow toward low-risk assets rather than high-impact sectors.
Beyond lending, experts are also calling for a shift in how banking success is measured. The next phase of reform, according to the experts in their arguments, must move from capital thresholds to customer outcomes. This includes stronger consumer protection frameworks, real-time complaint management systems and more transparent regulatory oversight. A more technologically driven supervisory model, one that allows regulators to monitor customer experiences and detect systemic risks early, could play a critical role in strengthening trust and accountability within the system.
This dimension is often overlooked but deeply significant. A banking system that is well-capitalised but unresponsive to customer needs risks undermining public confidence. True financial development is not only about capital strength but also about accessibility, fairness, and service quality. Nigerians must feel the impact of recapitalisation not just in improved financial ratios, but in better banking experiences, more inclusive services, and greater economic opportunity.
The recapitalisation exercise has also attracted notable foreign participation, signaling confidence in Nigeria’s banking sector. However, confidence in banks does not necessarily translate into confidence in the broader economy. The truth is that foreign investors are typically drawn to strong regulatory frameworks, attractive returns, and market liquidity, though the facts are that these factors make Nigerian banks appealing financial assets; it must be made explicitly clear that they do not automatically reflect confidence in the country’s industrial base or productivity potential.
This distinction is critical. An economy can attract capital into its financial sector while still struggling to attract investment into productive sectors. When this happens, growth becomes financially driven rather than fundamentally anchored. The risk therefore, is that recapitalisation could deepen Nigeria’s financial markets but what benefits or gains when banks become stronger or liquid without addressing the structural weaknesses of the real economy.
It is clear and explicit that the current policy direction of the CBN reflects a strong emphasis on stability, with tightened supervision, improved transparency, and stricter prudential standards. These measures are necessary, particularly in a volatile global environment. However, there is an emerging concern that stability may be taking precedence over growth stimulation, which should also be a focal point for every economy, of which Nigeria should not be left out of the equation. Central banks in emerging markets often face a delicate balancing act and this is putting too much focus on stability, which can constrain credit expansion, while too much emphasis on growth can undermine financial discipline, as this calls for a balance.
In Nigeria’s case, the question is whether sufficient mechanisms exist to align banking sector incentives with national productivity goals. Are there enough incentives to encourage long-term lending, sector-specific financing, and innovation in credit delivery? Or does the current framework inadvertently reward risk aversion and short-term profitability?
Over the past two decades, it has been a herculean experience as Nigeria’s economic trajectory suggests a growing disconnect between the financial sector and the real economy. Banks have become larger, more sophisticated and more profitable, yet the irony is that the broader economy continues to struggle with high unemployment, low industrial output, and limited export diversification. This divergence reflects the structural risk of financialization, a condition in which financial activities expand without a corresponding increase in real economic productivity.
If not carefully managed, recapitalisation could reinforce this trend. With more capital at their disposal, banks may simply scale existing business models, expanding financial activities that generate returns without contributing meaningfully to production. The point is that this is not solely a failure of the banking sector; it is a systemic issue shaped by policy design, regulatory priorities, and market incentives, which needs the urgent attention of policymakers.
Meanwhile, for recapitalisation to achieve its intended purpose and truly work, it must be accompanied by a deliberate shift or intentional policy change from capital accumulation to productivity enhancement and the economy to produce more goods and services efficiently. This begins with creating stronger incentives for real sector lending with differentiated capital requirements based on sector exposure, credit guarantees for high-impact industries, and interest rate support for priority sectors can encourage banks to channel funds into productive areas and this must be driven and implemented by the apex bank to harness the gains of recapitalisation.
This transformative process is not only saddled with the CBN, but the Development finance institutions also have a critical role to play in de-risking long-term investments, making it easier for commercial banks to participate in financing projects that drive economic growth. At the same time, one of the missing pieces that must be taken into cognizance is that regulatory frameworks should discourage excessive concentration in risk-free assets. No doubt, banks thrive in profitability, as government securities remain important; overreliance on them can crowd out private sector credit and limit economic expansion.
Innovation in financial products is equally essential. Traditional lending models often fail to meet the needs of SMEs and emerging industries as this has continued to hinder growth. Banks must explore new approaches, including digital lending platforms, supply chain financing, and blended finance solutions that can unlock new growth opportunities, while they extend their tentacles by saturating the retail space just like fintech.
Accountability must also be embedded in the system. One fact is that if recapitalisation is justified as a tool for economic growth, then its outcomes and gains must be measurable and not obscure. Increased credit to productive sectors, higher industrial output and job creation should serve as key indicators of success. Without such metrics, the exercise risks being judged solely by financial indicators rather than its real economic impact.
The completion of the recapitalisation programme represents more than a regulatory achievement; it is a defining moment for Nigeria’s economic future. The country now has a banking sector that is better capitalised, more resilient, and more attractive to investors. These are important gains, but they are not ends in themselves.
The ultimate objective is to build an economy that is productive, diversified, and inclusive. Achieving this requires more than strong banks; it requires banks that actively power economic transformation.
The N4.65 trillion recapitalisation is a significant step forward. It strengthens the foundation of Nigeria’s financial system and enhances its capacity to support growth. However, capacity alone is not enough and truly not enough if the gains of recapitalisation are to be harnessed to the latter. What matters now is how that capacity is deployed.
Some of the critical questions for urgent attention are as follows: Will banks rise to the challenge of financing Nigeria’s productive sectors, particularly SMEs that form the backbone of the economy? Will policymakers create the right incentives to ensure credit flows where it is most needed? Will the financial system evolve from a focus on profitability to a broader commitment to the economic purpose of fostering a more productive Nigerian economy and the $1 trillion target?
The above questions are relevant because they will determine whether recapitalisation becomes a catalyst for change or a missed opportunity if not taken into cognizance. A well-capitalised banking sector is not the destination; it is the starting point. The real journey lies in building an economy where capital works, productivity rises, and growth becomes both sustainable and inclusive.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
Business
Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives
Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives
A Nigerian-born designer is gradually carving out a cross-continental footprint in contemporary fashion, blending African textile heritage with British technical discipline.
Esther Fiyinfoluwa Adeosun, Founder and Creative Director of Fifi Stitches, is gaining recognition for structured womenswear and bridal couture that reinterprets traditional fabrics through architectural tailoring and precision construction.
Born in Ibadan, Oyo State, Adeosun’s fashion journey began at home, seated beside her mother’s sewing machine. What started as childhood curiosity, sometimes jamming the machine just to understand its mechanics—evolved into a disciplined design practice now operating between Nigeria and the United Kingdom.
During an interview with journalists the fifi Stitches once mentioned “I was fascinated by how flat fabric could transform into something structured and meaningful”.
In her Story , early designs made for her family, though imperfectly finished, were worn with pride—an encouragement that laid the foundation for her professional confidence.
Today, Fifi Stitches is recognised for sculpted bodices, controlled tailoring, corsetry construction, and the contemporary reinterpretation of Ankara, Aso Oke, and Adire textiles.
The brand challenges the long-held perception that African fabrics belong solely in ceremonial contexts, instead positioning them within global luxury and modern design spaces.
Adeosun’s training reflects this dual perspective. She studied Fashion Design and Entrepreneurship at the Institute for Entrepreneurship and Development Studies, Obafemi Awolowo University, and earned a Diploma in Fashion Design through Alison Online.
In the UK, she undertook industry-focused technical training with Fashion-Enter Ltd and gained fashion business exposure through Fashion Capital UK.
Her technical expertise spans pattern drafting, draping, garment technology, structured tailoring, corsetry, and bespoke fittings—skills she describes as central to credibility in fashion. “Precision builds trust,” she says. “A designer must understand construction as deeply as creativity.”
Fifi Stitches has showcased collections at the Suffolk Fashion Show, Liverpool Fashion Show – FB Fashion Ball, Red Carpet Fashion Event in London, and through editorial features in London Runway Magazine.
The brand has also received coverage in The Guardian Nigeria and Vanguard Allure, expanding its visibility across markets.
Beyond couture, Adeosun integrates community impact into her practice.
She has facilitated garment construction workshops, draping sessions, and introductory training programmes for women and emerging creatives, promoting fashion as both artistic expression and vocational empowerment.
Fifi Stcithes Boss operates between Nigeria and the UK, in order to continue to shape her brand identity.
According to her “Nigeria provides cultural richness and expressive textile traditions, while the UK offers structured production systems, sustainability conversations, and institutional frameworks”.
Looking ahead, Adeosun said she plan to establish a fully structured fashion house spanning Africa and the UK, develop scalable production partnerships, launch capsule collections, and expand independent editorial visibility.
Her broader ambition is clear: to position African textile craftsmanship within global contemporary design conversations—through structure, discipline, and technical excellence.
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