A leading Pharmaceutical company, Shalina Healthcare Nigeria Limited, makers of Shaltoux Lozenges, has unveiled Adams Adebola popularly known as VJ Adams, a Nigerian video jockey and television presenter as the new host of the online music contest, the Shaltoux Lozenges’ ‘My Voice, My Identity’  in Lagos recently.

This development came as the result of the demise of the initial host of the online vocal challenge, Lanre Fasasi, a Nigerian musician and music producer, popular known by his stage name, Sound Sultan. The contest was initially billed to run from February to April 2021.

According to the organisers of the contest,  the company’s Senior Head of Marketing, Sandeep Sahu; said; “the unfortunate death of the former host brought about the necessary changes and delay in the contest. We really appreciate the efforts and the talents of the former host which had been very impactful and brought an enduring life into the contest.”

Also speaking in the same vein, Head of Pharma Business West Africa, Shalina Healthcare Nigeria,  Arun Raj said; “the company has to go ahead with the program not just to keep the objectives of the contest alive but also as a way to create a lasting memories of the former host. In this regard VJ Adams, one of the Nigeria’s foremost video jockey, television presenter and an accomplished musician cum executive producer comes as an appropriate replacement.”

Mr. Suresh K, Head of Consumer Business of the Company also said Shalina is established to cater for the healthcare of Africans .

The Consumer Brand Manager, Oluwabusayo John said that the competition reflects the essence of the Shaltoux Lozenges brand, which is to help consumers retain their voice, as every individual’s unique identity is in their voice.

“My Voice, My Identity,’  an online vocal challenge, is an initiative of Shalina Healthcare Nigeria Limited. It is a contest for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes. The host will drive the unique digital contest through his online platforms to  connect millions of music-loving Nigerians to the amazing benefits that the Shaltoux Lozenges brand  brings to the marketplace. Every contestant is to create a freestyle 30 to 60-seconds-video, follow Shalina Healthcare’s social media handles and invite friends to follow while featuring packs of Shaltoux Lozenges in the short video will be an added advantage. In this vein, videos with the most creativity and traction, including voice quality, creative rendition, and high number of engagements will be selected for the grand finale.

In the same vein, Suresh K, Head of Consumer Business, West Africa said the challenge is to get the brand connected to most of its loyal customers.

He said in the online vocal challenge; “weekly winners will emerge, with them standing the chance of winning fantastic cash and consolation prizes with lots of branded items until the grand finale. Meanwhile, eight finalists will be judged at the grand finale, with the top three winning cash prizes.”

The 2nd runner-up will win N200.000, the 1st runner-up N300.000 and the star prize winner, N500.000.  There will also be weekly prizes, which include N100,000 each for two weekly winners in four weeks and N20,000 each for five runners up weekly for four weeks.  There are also other consolations prizes in the contest which will now run from 7^th Of November to 3^rd Of December 2021. Oluwabusayo John, Brand Manager Shaltoux Lozenges also mentioned that one of the objectives of the contest is to connect Shaltoux lozenges, a product made from natural ingredients,  with its loyal consumers’ lifestyle and aspirations.

The judges this time around, who are to sit as panelists alongside the host, VJ Adams are  Matlou Tsotetsi, a South African seasoned marketer and brand communication strategist as well as Iloose ‘Ilowitdflo’ Omohinmin, a media personality, TV presenter/producer and On Air Personality. They are mainly to select the best performances from the participants after a thorough evaluation