Business
THE FACE OF TOURISM IN LAGOS WILL CHANGE THIS YEAR – Steve Ayorinde
Until a few weeks back, Steve Ayorinde was the Commissioner for Information & Strategy in Lagos State, a portfolio he handled so well, since October 19, 2015, two and a half years ago. It was on 11th January 2018 that the news of his redeployment came. He was moved to the Tourism, Arts and Culture Ministry which happens to be a major plank of the administration in Lagos. This is because Gov. Ambode attaches a lot of importance to Tourism and the Creative Arts. Unknown to many Steve Ayorinde is quite at home with the two Ministries.
Steve Oluseyi Ayorinde has always been a media man all his career and he rose to the very top of the ladder before he went into public service in 2014 when he joined Gov. Ambode’s campaign team as the Director of Publicity of the campaign and one of the first eleven. It was after the victory at the polls that he was appointed to the cabinet.
Now, he has been saddled with an equally tough assignment as the Commissioner for Tourism in Lagos State.But that is still a familiar terrain for this brilliant technocrat who is equally at home with the running of that portfolio. Tourism, Entertainment and the creative arts sector are the areas he naturally has a flair for. So, he was quick to settle in and he hit the ground running. He is lucky to have as Permanent Secretary in the Tourism Ministry the same man who was his Perm Secretary whilst he was at the Information Ministry. His own redeployment was ahead of Steve’s redeployment.
He was previously the Managing Director/Editor-In-Chief of the National MirrorNewspaper. Before that, he was the Editor of The Punch Newspaper in Nigeria. So he has had an impressive media career.
Not many know that as a media man he had a bias for the Creative Arts. He is also regarded as one of Nigeria’s best renowned film and art critics, who has served on the Juries for some of the world’s most recognised film festivals and awards, such as the Toronto International Film Festival, Cannes Film Festival, Berlin International Film Festival, AMAA and Mumbai International Film Festival.
What’s his pedigree like? We would tell you. Born in Ibadan, Oyo State on July 9, 1970 to the family of late Chief Sunday Adetunji Ayorinde and Chief (Mrs) Victoria Ayorinde, he is a product of Obafemi Awolowo University, Ile-Ife. Steve was also educated at the University of Lagos, Akoka and University of Leicester in the UK, where he earned a master’s degree in Globalization and Communications.Well travelled and a polyglot, Steve Ayorinde is a European Union Fellow at the Foundation Journalists-in-Europe (1997-98 set) – a comprehensive one-year training scheme for mid-career journalists. He is also an alumnus of the prestigious State Department’s International Visitors’ program (IVP) in the United States; Goethe Institute, Berlin and University of Siena for Foreigners, Italy. As a journalist, author, publisher, media consultant, Steve Ayorinde has more than 24 years experience and won multiple awards.
His career started in 1991 at The Guardian Newspapers in Lagos, Nigeria which was renowned as ‘The Flagship’ in Nigerian media space at the time. He was a pioneer staff of The Comet, where he edited the Arts, Entertainment and Media section (1999 – 2003), after which he joined The Punch, Nigeria’s largest circulating newspaper.
He worked at The Punch in various capacities, first as Arts Editor, United Kingdom Correspondent, Member of the Editorial Board and ultimately as Editor of the daily title. It was at The Punch where he started his popular back-page column, Something Before the Weekend, which ran every Thursday. He later worked at National Mirror, first as the Editor/Executive Director in charge of Publications and later as Managing Director/Editor-in-Chief between 2010 and 2013. He has since practised as a syndicated columnist and Media Consultant and Strategist. He was the Director of Media and Communications to the Akinwunmi Ambode Campaign Organization between September 2014 and April 2015.
Steve has authored 3 books: Masterpieces: A Critic’s Timeless Report (Spectrum Books, 2008); Abokede: The Man, The Hill, The City (ArtPillar Books, 2011) and Cascade of Change: A Decade of Liberal Thoughts (Liberal publishing, 2015). He also edited For Law, For Country: Conversations with the Bar and the Bench (Global Media Mirror Publications, 2012). A committed member of the pen fraternity, Steve Ayorinde has served the Nigerian Guild of Editors in various capacities over the past decade, as Assistant Secretary General; Vice-President (West) and Deputy President.
Last week, Wednesday, he told City People Publisher, SEYE KEHINDE, how Governor Ambode plans to transform Tourism in Lagos State over the next few months. Below are excerpts of the interview.
Let me start by asking you how easy it has been settling in as the new Lagos Tourism Commissioner. What are your plans for the industry?
For me, it wasn’t difficult settling down. It’s a continuum. It is a continuation of our efforts. Information, Tourism and Culture, idealy, are together. That is what you have at the Federal level and most other states like Rivers, Oyo, etc. Inspite of that, even while I was in Information Ministry, I have had very close relationship with the Tourism, Arts and Culture Ministry and therefore its been a smooth cross over.
Incidentally, my Permanent Secretary who I had worked with for the past 3 years in Information ministry happened to have been redeployed to Tourism Ministry before me. So, it looked like a fore runner. Its like a familiar room in a house that you have lived in for a couple of years. You will have a fair idea of your room, the living room and some other rooms. One of such rooms which I am pretty much familiar with is the Tourism, Arts & Culture Ministry. For me its hitting the ground running. It won’t require learning any ropes.
For the past 2 and half years, one has seen a certain bias for Tourism and Entertainment by the Ambode administration. Is it one of the planks of his government?
It is a major solid pillar of this administration. Maybe the 1st time ever in the history of Lagos State or shall we say in the history of any state in Nigeria, with the exception of Cross River at a time under former Governor Donald Duke, this is perhaps the first time, any state will be showing seriousness and strategic commitment to Arts and Culture. If you noticed, right from the campaign, perhaps the only acronym that Gov. Akinwunmi Ambode used in campaigning was Project THESE.
There were other key things that he promised like the strategic way he was going to intervene in road construction, when he said a certain number of roads will be constructed, per year amounting to a certain number of roads in 4 years and also the manner in which he said he was going to intervene in job creation and opportunities when he spoke about the N25 billion employment Trust Funds and also when he said he will do a lot more in attracting investments into the state which ultimately led to Lagos Global. But the new thing he was bringing on board that had a distinct acronym of its own right from campaign which has stuck up till now was his interest in TOURISM, Arts, Culture and Entertainment with, what he calls Project THESE.
THESE stands for TOURISM, HOSPITALITY, ENTERTAINMENT and the ARTS, together with SPORTS to achieve excellence-THESE. I was lucky to have been part of the team that worked on the document that produced the agenda for Project THESE. Even whilst I served as Information Commissioner, I was very conversant with the fact that the Information Commissioner was the Chief spokesperson for the State, Chief Strategist, after His Excellency, the Governor who is the Senior Chief Strategist for the state but I knew of course that ideally, the way His Excellency designed the Ministry of Tourism, Arts and Culture, whoever heads that Ministry ought to be for the state, the Chief Marketing Officer for the state, because what would be used in selling Lagos, branding, Lagos, in attracting people to come, even when they are coming bringing their moneys will be TOURISM. That will be our comparative advantage in areas of what we call the Creative Economy.
That was going to be thing. So, we were deliberate right from the outset. Don’t forget that the Ministry as we have it now, never existed. There was a time before now when you had Culture and Tourism together with Information. That was under the Ministry. But Asiwaju changed all that. Asiwaju created what we now have up till today. He felt we should use Information and the Media as the key strategy for the state, because no matter what you do with your deliverables, without the public knowing it, you will be winking in the dark.
So, Asiwaju wanted a codified, a streamlined approach. To Information Management and Strategy and therefore Information and Strategy was born. Tourism and Culture had to be ceded to other Ministry. Tourism was humped with Inter-governmental affairs, while Culture was hibernating under the Home Affairs. But right from campaign, H.E Gov. Ambode said he knew what he wanted to do with Tourism, Arts, Culture. So, he removed culture from Home Affairs. He removed Tourism from Inter-governmental affairs and added Arts to it.
So that you will have the Ministry of Tourism, Arts and Culture that will stand alone, work in consonance with the Ministry of Information, with Lagos Global, with Ministry of Commerce, depending on the need and re-energise the Creative economic sector of the state. And we believe that in the last two and a half years, we would have succeeded considerably in creating a road map and sinking it in the consciousness or the people, what was possible. But we knew we were not there yet.
The state at which we are now is with the seriousness and commitment of His Excellency, the governor, to say let us now build on the foundation that we have laid.
Let us now begin to see the business part of show business.
So that we do not see just the show business, let us see the business part. Let us see the economic part of the creative sector. That is where we are now and we believe that with what we have lined up, beginning from this year, it will be obvious in no time to people that this is a government that means business, when it comes to the business of entertainment, arts, culture and tourism
Business
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com
“Shift or Structural Demand? A Declaration of Civic Duty in a Nation at a Fiscal Crossroads.”
In the unfolding narrative of national development and economic reform, few instruments are as defining as tax compliance. For Nigeria, a nation perpetually grappling with revenue shortfalls, structural dependency on a single export commodity, and entrenched informal economic behaviour, the Federal Government’s recent clarification on tax return deadlines is not mere bureaucratic noise. It is a deliberate and inescapable declaration: the social contract between citizen and state must be honoured through transparent, lawful and timely tax reporting.
At its core, the government’s pronouncement is stark in its simplicity and radical in its implications. Federal authorities, speaking through the Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, Taiwo Oyedele, have made it unequivocally clear that every Nigerian, whether employer or individual taxpayer, must file annual tax returns under the law. This encompasses self-assessment filings by individuals that too many assumed ended once employers deducted pay-as-you-earn taxes from their salaries.
This is not an optional civic suggestion, it is mandatory, backed by statute, and tied to a broader vision of national fiscal responsibility. Citizens can no longer hide behind ignorance, apathy, or false assumptions. “Many people assume that if their employer deducts tax from their salaries, their obligations end there. That is wrong,” Oyedele warned, emphasizing that the obligation to file remains with the individual under both existing and newly reformed tax laws.
The Deadlines and the Reality They Reveal.
Across the federation, state and federal revenue authorities have reaffirmed statutory deadlines in pursuit of compliance. The Lagos State Internal Revenue Service, for instance, moved to extend its filing date for employer returns by a narrow window, reflecting the reality that compliance often lags behind legal timelines. The extension was intended not as leniency, but as a pragmatic effort to allow accurate and complete submissions, underscoring that true compliance rises above mere mechanical ticking of a box.
At the federal level, Oyedele’s intervention was even more fundamental. He reminded Nigerians that annual tax returns for the preceding year must be filed in good faith, with integrity and in respect of the law. This applies regardless of income level including low-income earners who have historically believed that they are outside the tax net. “All of us must file our returns, including those earning low income,” he stated.
Herein lies one of the most challenging truths of contemporary Nigerian governance: widespread tax non-compliance is not just a technical breach of law, it is a deep cultural and structural issue that reflects decades of mistrust between citizens and the state.
The Root of the Problem: Non-Compliance as a Symptom.
Nigeria’s tax culture has long been under scrutiny. Public discourse and economic analysis consistently show that a significant majority of eligible taxpayers do not file annual returns. Oyedele highlighted that even in states widely regarded as tax administration leaders, compliance remains strikingly low, often below five percent.
This widespread non-compliance stems from multiple sources:
A long history of weak tax administration systems, where enforcement was inconsistent and penalties were rarely applied.
A perception that public services do not reflect the taxes collected, eroding the citizenry’s belief in reciprocity.
An informal economy where income often goes unrecorded, making filing seem irrelevant or impossible to many.
Lack of awareness, with many Nigerians genuinely believing that tax liability ends with employer deductions.
The government’s renewed push for compliance directly challenges these perceptions. It signals a shift from voluntary or lax compliance to structured accountability, a stance that aligns with best practices in modern public finance.
Why This Matters: Beyond Deadlines.
At its most profound level, the insistence on tax return filings is about nation-building and shared responsibility.
Scholars of public finance universally agree that a robust tax system is the backbone of sustainable development. As the eminent economist Dr. Joseph E. Stiglitz has observed, “A society that cannot mobilize its own resources through fair taxation undermines both its government’s legitimacy and its capacity to provide for its people.” Filing tax returns is not a mere administrative task, it is a declaration of participation in the collective project of national advancement.
In Nigeria’s context, this declaration carries weight. With the enactment of comprehensive tax reforms in recent years (including unified frameworks for tax administration and enforcement) authorities now possess broader statutory tools to ensure compliance and accountability. These measures, which include electronic filing platforms and stronger enforcement powers, have been framed as fair and equitable, targeting efficiency rather than arbitrariness.
Yet the success of these reforms depends heavily on citizens embracing their civic duties with sincerity. And this depends on mutual trust, the belief that paying taxes yields tangible benefits in infrastructure, education, healthcare, security and social services.
Voices From Experts: Fiscal Responsibility as a Public Ethic.
Tax law experts and economists, reflecting on the compliance push, have underscored a universal theme: taxation without transparency is inequity, but taxation with accountability is empowerment. When managed with fairness, a functional tax system can reduce dependency on volatile revenue sources, stabilise national budgets, and support long-term investment in human capital.
Professor Aisha Bello, a respected authority in fiscal policy, notes that “Tax compliance is not a burden; it is the foundation upon which social contracts are built. A citizen who honours tax obligations affirms the legitimacy of governance and demands better performance in return.”
Similarly, a leading tax scholar, Dr. Emeka Okon, argues that “The era when Nigerians could evade broader tax responsibilities simply because automatic deductions occur at source must end. For a modern economy, every eligible citizen must be part of the formal tax fold not as victims, but as stakeholders.”
These authoritative voices point to an unassailable truth: filing tax returns is both a legal requirement and a moral responsibility, an expression of citizenship in its fullest sense.
Challenges on the Ground: Compliance and Capacity.
While the rhetoric of compliance is compelling, the reality on the ground demands nuanced understanding. Many taxpayers (especially in the informal sector) lack meaningful access to digital platforms and resources for filing returns. For others, the fear of bureaucratic complexity and perceived punitive enforcement deters participation.
The government, for its part, has responded by promoting online systems and pledging greater taxpayer support. Tax authorities are increasingly engaging stakeholders to demystify filing processes, explain requirements and offer assistance. This mix of enforcement and facilitation is essential. As one seasoned revenue specialist observed: “The state cannot compel compliance through force alone; it must earn it through education, simplicity and fairness.”
The Broader Implication: A New Social Compact.
Ultimately, Nigeria’s renewed emphasis on tax return filing transcends administrative deadlines. It is an unequivocal declaration that national development is a shared responsibility, that citizens and state must engage in a transparent, accountable, and reciprocal relationship.
Tax compliance, therefore, becomes far more than a legal act; it becomes a moral claim on the nation’s future.
When citizens file their returns honestly, they affirm their stake in the nation’s destiny. When the government collects taxes transparently and deploys them effectively, it strengthens not only public services but civic trust itself.
In this sense, the deadlines proclaimed by Nigeria’s fiscal authorities mark not an end but a beginning; the beginning of a civic epoch in which accountability replaces apathy, participation replaces indifference and national purpose triumphs over fragmentation.
The road ahead will not be easy. But in demanding compliance, Nigeria is demanding more than tax returns. It is demanding commitment and that, ultimately, is the foundation on which nations are built.
Business
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
By femi Oyewale
Business
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
In celebration of the season of love, Adron Homes and Properties has announced the launch of its special Valentine campaign, “Love for Love” Promo, a customer-centric initiative designed to reward Nigerians who choose to express love through smart, lasting real estate investments.
The Love for Love Promo offers clients attractive discounts, flexible payment options, and an array of exclusive gift items, reinforcing Adron Homes’ commitment to making property ownership both rewarding and accessible. The campaign runs throughout the Valentine season and applies to the company’s wide portfolio of estates and housing projects strategically located across Nigeria.
Speaking on the promo, the company’s Managing Director, Mrs Adenike Ajobo, stated that the initiative is aimed at encouraging individuals and families to move beyond conventional Valentine gifts by investing in assets that secure their future. According to the company, love is best demonstrated through stability, legacy, and long-term value—principles that real estate ownership represents.
Under the promo structure, clients who make a payment of ₦100,000 receive cake, chocolates, and a bottle of wine, while those who pay ₦200,000 are rewarded with a Love Hamper. Payments of ₦500,000 attract a Love Hamper plus cake, and clients who pay ₦1,000,000 enjoy a choice of a Samsung phone or a Love Hamper with cake.
The rewards become increasingly premium as commitment grows. Clients who pay ₦5,000,000 receive either an iPad or an all-expenses-paid romantic getaway for a couple at one of Nigeria’s finest hotels, which includes two nights’ accommodation, special treats, and a Love Hamper. A payment of ₦10,000,000 comes with a choice of a Samsung Z Fold 7, three nights at a top-tier resort in Nigeria, or a full solar power installation.
For high-value investors, the Love for Love Promo delivers exceptional lifestyle experiences. Clients who pay ₦30,000,000 on land are rewarded with a three-night couple’s trip to Doha, Qatar, or South Africa, while purchasers of any Adron Homes house valued at ₦50,000,000 receive a double-door refrigerator.
The promo covers Adron Homes’ estates located in Lagos, Shimawa, Sagamu, Atan–Ota, Papalanto, Abeokuta, Ibadan, Osun, Ekiti, Abuja, Nasarawa, and Niger States, offering clients the opportunity to invest in fast-growing, strategically positioned communities nationwide.
Adron Homes reiterated that beyond the incentives, the campaign underscores the company’s strong reputation for secure land titles, affordable pricing, strategic locations, and a proven legacy in real estate development.
As Valentine’s Day approaches, Adron Homes encourages Nigerians at home and in the diaspora to take advantage of the Love for Love Promo to enjoy exceptional value, exclusive rewards, and the opportunity to build a future rooted in love, security, and prosperity.
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