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THE FACE OF TOURISM IN LAGOS WILL CHANGE THIS YEAR – Steve Ayorinde

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Until a few weeks back, Steve Ayorinde was the Commissioner for Information & Strategy in Lagos State, a portfolio he handled so well, since October 19, 2015, two and a half years ago. It was on 11th January 2018 that the news of his redeployment came. He was moved to the Tourism, Arts and Culture Ministry which happens to be a major plank of the administration in Lagos. This is because Gov. Ambode attaches a lot of importance to Tourism and the Creative Arts. Unknown to many Steve Ayorinde is quite at home with the two Ministries.

Steve Oluseyi Ayorinde has always been a media man all his career and he rose to the very top of the ladder before he went into public service in 2014 when he joined Gov. Ambode’s campaign team as the Director of Publicity of the campaign and one of the first eleven. It was after the victory at the polls that he was appointed to the cabinet.
Now, he has been saddled with an equally tough assignment as the Commissioner for Tourism in Lagos State.But that is still a familiar terrain for this brilliant technocrat who is equally at home with the running of that portfolio. Tourism, Entertainment and the creative arts sector are the areas he naturally has a flair for. So, he was quick to settle in and he hit the ground running. He is lucky to have as Permanent Secretary in the Tourism Ministry the same man who was his Perm Secretary whilst he was at the Information Ministry. His own redeployment was ahead of Steve’s redeployment.
He was previously the Managing Director/Editor-In-Chief of the National MirrorNewspaper. Before that, he was the Editor of The Punch Newspaper in Nigeria. So he has had an impressive media career.
Not many know that as a media man he had a bias for the Creative Arts. He is also regarded as one of Nigeria’s best renowned film and art critics, who has served on the Juries for some of the world’s most recognised film festivals and awards, such as the Toronto International Film Festival, Cannes Film Festival, Berlin International Film Festival, AMAA and Mumbai International Film Festival.
What’s his pedigree like? We would tell you. Born in Ibadan, Oyo State on July 9, 1970 to the family of late Chief Sunday Adetunji Ayorinde and Chief (Mrs) Victoria Ayorinde, he is a product of Obafemi Awolowo University, Ile-Ife. Steve was also educated at the University of Lagos, Akoka and University of Leicester in the UK, where he earned a master’s degree in Globalization and Communications.Well travelled and a polyglot, Steve Ayorinde is a European Union Fellow at the Foundation Journalists-in-Europe (1997-98 set) – a comprehensive one-year training scheme for mid-career journalists. He is also an alumnus of the prestigious State Department’s International Visitors’ program (IVP) in the United States; Goethe Institute, Berlin and University of Siena for Foreigners, Italy. As a journalist, author, publisher, media consultant, Steve Ayorinde has more than 24 years experience and won multiple awards.
His career started in 1991 at The Guardian Newspapers in Lagos, Nigeria which was renowned as ‘The Flagship’ in Nigerian media space at the time. He was a pioneer staff of The Comet, where he edited the Arts, Entertainment and Media section (1999 – 2003), after which he joined The Punch, Nigeria’s largest circulating newspaper.
He worked at The Punch in various capacities, first as Arts Editor, United Kingdom Correspondent, Member of the Editorial Board and ultimately as Editor of the daily title. It was at The Punch where he started his popular back-page column, Something Before the Weekend, which ran every Thursday. He later worked at National Mirror, first as the Editor/Executive Director in charge of Publications and later as Managing Director/Editor-in-Chief between 2010 and 2013. He has since practised as a syndicated columnist and Media Consultant and Strategist. He was the Director of Media and Communications to the Akinwunmi Ambode Campaign Organization between September 2014 and April 2015.
Steve has authored 3 books: Masterpieces: A Critic’s Timeless Report (Spectrum Books, 2008); Abokede: The Man, The Hill, The City (ArtPillar Books, 2011) and Cascade of Change: A Decade of Liberal Thoughts (Liberal publishing, 2015). He also edited For Law, For Country: Conversations with the Bar and the Bench (Global Media Mirror Publications, 2012). A committed member of the pen fraternity, Steve Ayorinde has served the Nigerian Guild of Editors in various capacities over the past decade, as Assistant Secretary General; Vice-President (West) and Deputy President.

Last week, Wednesday, he told City People Publisher, SEYE KEHINDE, how Governor Ambode plans to transform Tourism in Lagos State over the next few months. Below are excerpts of the interview.

Let me start by asking you how easy it has been settling in as the new Lagos Tourism Commissioner. What are your plans for the industry?

For me, it wasn’t difficult settling down. It’s a continuum. It is a continuation of our efforts. Information, Tourism and Culture, idealy, are together. That is what you have at the Federal level and most other states like Rivers, Oyo, etc. Inspite of that, even while I was in Information Ministry, I have had very close relationship with the Tourism, Arts and Culture Ministry and therefore its been a smooth cross over.
Incidentally, my Permanent Secretary who I had worked with for the past 3 years in Information ministry happened to have been redeployed to Tourism Ministry before me. So, it looked like a fore runner. Its like a familiar room in a house that you have lived in for a couple of years. You will have a fair idea of your room, the living room and some other rooms. One of such rooms which I am pretty much familiar with is the Tourism, Arts & Culture Ministry. For me its hitting the ground running. It won’t require learning any ropes.
For the past 2 and half years, one has seen a certain bias for Tourism and Entertainment by the Ambode administration. Is it one of the planks of his government?

It is a major solid pillar of this administration. Maybe the 1st time ever in the history of Lagos State or shall we say in the history of any state in Nigeria, with the exception of Cross River at a time under former Governor Donald Duke, this is perhaps the first time, any state will be showing seriousness and strategic commitment to Arts and Culture. If you noticed, right from the campaign, perhaps the only acronym that Gov. Akinwunmi Ambode used in campaigning was Project THESE.
There were other key things that he promised like the strategic way he was going to intervene in road construction, when he said a certain number of roads will be constructed, per year amounting to a certain number of roads in 4 years and also the manner in which he said he was going to intervene in job creation and opportunities when he spoke about the N25 billion employment Trust Funds and also when he said he will do a lot more in attracting investments into the state which ultimately led to Lagos Global. But the new thing he was bringing on board that had a distinct acronym of its own right from campaign which has stuck up till now was his interest in TOURISM, Arts, Culture and Entertainment with, what he calls Project THESE.
THESE stands for TOURISM, HOSPITALITY, ENTERTAINMENT and the ARTS, together with SPORTS to achieve excellence-THESE. I was lucky to have been part of the team that worked on the document that produced the agenda for Project THESE. Even whilst I served as Information Commissioner, I was very conversant with the fact that the Information Commissioner was the Chief spokesperson for the State, Chief Strategist, after His Excellency, the Governor who is the Senior Chief Strategist for the state but I knew of course that ideally, the way His Excellency designed the Ministry of Tourism, Arts and Culture, whoever heads that Ministry ought to be for the state, the Chief Marketing Officer for the state, because what would be used in selling Lagos, branding, Lagos, in attracting people to come, even when they are coming bringing their moneys will be TOURISM. That will be our comparative advantage in areas of what we call the Creative Economy.
That was going to be thing. So, we were deliberate right from the outset. Don’t forget that the Ministry as we have it now, never existed. There was a time before now when you had Culture and Tourism together with Information. That was under the Ministry. But Asiwaju changed all that. Asiwaju created what we now have up till today. He felt we should use Information and the Media as the key strategy for the state, because no matter what you do with your deliverables, without the public knowing it, you will be winking in the dark.
So, Asiwaju wanted a codified, a streamlined approach. To Information Management and Strategy and therefore Information and Strategy was born. Tourism and Culture had to be ceded to other Ministry. Tourism was humped with Inter-governmental affairs, while Culture was hibernating under the Home Affairs. But right from campaign, H.E Gov. Ambode said he knew what he wanted to do with Tourism, Arts, Culture. So, he removed culture from Home Affairs. He removed Tourism from Inter-governmental affairs and added Arts to it.
So that you will have the Ministry of Tourism, Arts and Culture that will stand alone, work in consonance with the Ministry of Information, with Lagos Global, with Ministry of Commerce, depending on the need and re-energise the Creative economic sector of the state. And we believe that in the last two and a half years, we would have succeeded considerably in creating a road map and sinking it in the consciousness or the people, what was possible. But we knew we were not there yet.
The state at which we are now is with the seriousness and commitment of His Excellency, the governor, to say let us now build on the foundation that we have laid.
Let us now begin to see the business part of show business.
So that we do not see just the show business, let us see the business part. Let us see the economic part of the creative sector. That is where we are now and we believe that with what we have lined up, beginning from this year, it will be obvious in no time to people that this is a government that means business, when it comes to the business of entertainment, arts, culture and tourism

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One Picture, One Dream: How Barth Nwibe Rose from Anambra Soil to Global Oil Success”

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One Picture, One Dream: How Barth Nwibe Rose from Anambra Soil to Global Oil Success”

“From Village Dust to Oil Dollars: How One Photo Turned Barth Nwibe Into Nigeria’s Oilfield Giant”


A single image in an old magazine changed everything.

That’s the incredible testimony of engineer and oil mogul Barth Nwibe, who rose from a modest childhood in rural Anambra to become the founder of SEGOFS Energy, Nigeria’s foremost independent oilfield servicing firm. Now preparing to unveil a ₦3 billion AI-powered diagnostic centre in Awka, Nwibe says his transformation began not in a boardroom—but with a picture.

“I saw a Black man in a hard hat, working at MIT. That moment, I knew engineering was my path,” he told journalists in a riveting interview. “I turned away from medicine and pursued what truly spoke to me.”

From Ifite Primary School in Igbo-Ukwu to Christ the King College, Onitsha, and eventually UNN, Nwibe’s life reads like a masterclass in grit, vision, and divine alignment. His story—marked by stints at Halliburton, Schlumberger, Shell, and Baker Hughes—culminated in 2006 with the launch of SEGOFS, now a Nigerian powerhouse delivering cutting-edge upstream oil services once monopolized by global giants.

“We’re the only indigenous firm doing this independently in Nigeria,” he stated. “We’ve matched and in some cases surpassed international standards.”

But Nwibe’s vision transcends oil. After losing his mother to a stroke that wasn’t diagnosed early enough, he was inspired to build a world-class AI diagnostic facility in Anambra to combat healthcare inadequacies. “If we had diagnosed her earlier, she might still be alive,” he said emotionally.

Construction of the center, equipped to rival Indian and U.S. facilities, is already at roofing stage. “From Awka, we’ll deliver tests once exclusive to foreign hospitals. We’re training staff, we’re ordering machines, we’re doing this for our people.”

The Ugo-Igboukwu Foundation, his philanthropic arm, continues to fund education for hundreds of underprivileged children, while his political ambition—though temporarily stalled—is very much alive. “When the people are ready for real leadership, I’ll be ready,” he stated.

A recipient of the Anambra Man of the Year Award 2025, Nwibe remains sharply critical of Nigeria’s political and economic dysfunction. “Until the elite step into politics with a clear vision, we’ll keep going in circles. Anambra can power its economy with gas—real, sustainable gas—and transform lives overnight.”

With a foot in business, philanthropy, and public service, Barth Nwibe is building more than companies—he’s building a legacy.

“There’s no shortcut to success. No rituals. No magic. Just hard work, vision, and staying ready when the picture of your destiny shows up.”

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Union Bank Rewards Customers with Motorcycles, Cash Prizes in 3rd Save and Win Palli Promo 4 Monthly Draw

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Union Bank Rewards Customers with Motorcycles, Cash Prizes in 3rd Save and Win Palli Promo 4 Monthly Draw

Lagos, Nigeria— Union Bank of Nigeria has rewarded another set of customers in the ongoing Save and Win Palli Promo 4 campaign. Six lucky customers each won a brand-new motorcycle, and 120 additional winners won cash prizes.
The third monthly hybrid live draws were transparently conducted at the Bank’s Sabo, Yaba Branch in Lagos under the supervision of relevant regulatory institutions. For integrity purposes, some of the winners were contacted to congratulate and remind them that the Bank will never call to request or confirm their confidential banking details such as BVN, date of birth, pins, or passwords.

 

Save & Win Palli Promo 4 is a nationwide campaign designed to reward both new and existing customers with cash prizes and other exciting gifts worth N131,000,000. This initiative aims to support them in achieving their savings goals while getting rewarded at the same time.

 

To stand a chance to win, customers can continue to top up their savings in multiples of N10,000 or more and perform a minimum of five transactions a month to increase their chances of winning in the draws. This promo is open to new and existing savings and current account holders.

Prospective customers can download the UnionMobile app on their smartphones to open accounts or walk into any Union Bank branch. Returning customers can call the 24-hour Contact Centre on 07007007000 or visit any Union Bank branch nationwide to reactivate dormant accounts.

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Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again

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Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again

By George Omagbemi Sylvester

 

President Bola Ahmed Tinubu, elected in 2023 on the wings of political calculation and elite manipulation, has now found himself caught in the snare of Nigeria’s enduring historical curse: the north-south divide. His ambitious economic reform agenda, intended to liberalize the economy, remove structural inefficiencies, and reduce government expenditure—has hit a legislative wall. But this isn’t just about policy. This is about power, patronage, and the ancient scars of a fractured federation.

The rejection of critical aspects of Tinubu’s economic proposals by lawmakers is a stinging rebuke, not only to his administration but to the very idea that Nigeria can be reformed from the top down without confronting its structural imbalances. In many ways, Tinubu’s presidency is now facing the same nightmare that has haunted every Nigerian leader since independence: how do you govern a country that was never truly united?

The Crumbling Reform Agenda
At the center of the storm is Tinubu’s proposal to centralize and streamline federal subsidies and remove what he termed “wasteful duplication of agencies.” This was meant to continue the subsidy removal narrative started in June 2023, and reduce fiscal leakage. However, the backlash, particularly from legislators representing the northern states, was swift and coordinated.

The northern bloc, comprising lawmakers from Kano, Katsina, Kebbi, Sokoto, and Borno, objected on the grounds that Tinubu’s proposals disproportionately affect their regions, where federal allocation remains a critical lifeline in the absence of strong internally generated revenue. But critics argue this is a strategic form of sabotage, aimed at retaining an unsustainable status quo that prioritizes political patronage over national progress.

Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again
By George Omagbemi Sylvester

As Prof. Wale Adebanwi of Oxford University has argued, “Nigeria’s northern elite have historically benefited from the spoils of a rentier state, with oil wealth redistributed without the burden of productive contribution. Any move to reverse this equation is seen as existential.”

Tinubu, a southerner from Lagos, with strong Christian support from the Southwest and Southeast, is now facing the very brick wall that has impeded reforms since the First Republic. His own political survival now depends on how much compromise he’s willing to make—or whether he can break the mold entirely.

A Century-Old Fracture
The rejection of Tinubu’s reforms by northern lawmakers is not new. It is deeply rooted in a century-old tension embedded in the structure of the Nigerian state. The 1914 amalgamation, engineered by British colonialists, fused two vastly different regions, the industrializing, Western-educated Christian south and the feudal, Islamic north, into one artificial political entity.

From independence in 1960, this contradiction has remained unresolved. “Nigeria was created not to function as a cohesive nation, but as an economic convenience for its colonial masters,” noted historian Max Siollun. “What we’re seeing is the consequence of a nation built on convenience rather than consensus.”

The economic priorities of the north and south remain deeply divergent. While the south boasts ports, oil revenue, industries, and a growing tech sector, the north has remained largely agrarian, dependent on federal allocations and political appointments. Any attempt to tamper with this redistribution—whether via subsidy removal or cuts in federal spending, provokes immediate resistance.

Reform vs. Redistribution
Tinubu’s administration promised reforms: subsidy removal, tax reform, and investment in critical infrastructure. But all reforms require sacrifices, and those sacrifices must be nationally distributed to succeed. What Tinubu is discovering, painfully, is that reforms without inclusive buy-in are dead on arrival.

Economist Dr. Obiageli Ezekwesili captured the challenge succinctly: “Nigeria’s political economy is structured around the sharing of oil rents, not the creation of wealth. Any attempt to disrupt this structure will provoke fierce opposition from those who depend on the current dysfunction for survival.”

Indeed, the loudest resistance to Tinubu’s reforms has come not from the opposition PDP or Labour Party, but from within his own APC, particularly from northern senators and representatives who feel alienated by the president’s southern-centric economic vision.

The Ghost of Buhari
Many Nigerians are now drawing comparisons between Tinubu’s presidency and that of his predecessor, Muhammadu Buhari, a northern Muslim who governed with overwhelming support from the north. Buhari’s policies favored heavy spending, a bloated civil service, and minimal economic restructuring, a model that created illusions of stability while deepening the economic rot.

“Buhari governed like a tribal chief, rewarding loyalty over competence, and expanding a culture of dependency,” said Prof. Kingsley Moghalu, former Deputy Governor of the Central Bank. “Tinubu’s efforts to break away from that legacy will require courage, strategy, and above all, an appeal to national interest.”

But appealing to national interest in Nigeria is easier said than done. The political class thrives on division. The north fears marginalization, the south resents over-centralization, and the middle belt remains trapped in identity crises. Tinubu, in failing to build a coalition around his reforms, is now paying the price of elite disunity.

The Danger of Ethno-Political Paralysis
The rejection of Tinubu’s agenda is not just a political problem, it is an economic time bomb. Nigeria is drowning in debt, with over 90% of its revenue now going to debt servicing. Inflation is running rampant, the naira has crashed, and unemployment remains alarmingly high. The country cannot afford to maintain the current level of government spending without reform.

But if every economic policy must first pass the tribal test, then reform is doomed. “A nation that filters every economic decision through the lens of ethnicity is a nation marching toward collapse,” warned Nobel Laureate Wole Soyinka. “If Nigeria cannot rise above its primordial divisions, it cannot survive the 21st century.”

What Next for Tinubu?
Tinubu’s next steps are critical. Will he revise his reforms to appease northern lawmakers and keep the political peace? Or will he double down, use executive power, and mobilize the Nigerian people behind a populist push for structural change?

There is a middle path, dialogue, renegotiation of the federal structure, and regional empowerment. Many have called for fiscal federalism, where regions generate and control their own revenues, sending only a fraction to the center. This model, already practiced in countries like Canada and the United States, could reduce the perennial tension around federal allocation.

Political economist Ayo Teriba suggests, “Nigeria must move away from revenue-sharing to revenue-generation. That shift requires not just policy but a new national consensus, and that is where Tinubu must lead.”

In conclusion: Lead or Collapse
President Tinubu is at a crossroads. He can continue playing the dangerous game of balancing regional interests with national imperatives, or he can rise above the tribal chessboard and lead with boldness. The north-south divide is not just a historical relic, it is a living cancer that must be addressed through structural reform, not rhetorical appeasement.

The economic reform agenda is not a southern agenda. It is a Nigerian necessity. If lawmakers continue to sabotage reform because it threatens their regional comfort zones, then the entire nation will suffer. As the saying goes, “A house divided against itself cannot stand.”

In the end, Tinubu must decide: will he be a president of compromise, or a reformer of consequence?

Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again
By George Omagbemi Sylvester

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