Business
We can host big reality shows like Coke Studios, The Voice Nigeria, others – HS Media Boss, Taye Ige
Published
8 years agoon
Chairman/CEO of HS Media Group, Taye Ige, has declared the readiness of his media production outfit to host and produce big media entertainment events such as The voice Nigeria and the Coke Studio in Nigeria.
While commenting on his mega studio projects which industry experts have described as the largest in Africa, Taye Ige, in an interview published by THISDAY Newspaper said “HS Media Group is set to start a revolution in television production in Nigeria soon. He said the same kind of revolution experienced when the mobile telephone was launched in 2001 would be the same thing for television production when digitization is launched in Nigeria.
According to the veteran sports marketer, the HS Media Complex is a television studio/production complex, situated at the heart of Ikeja, the capital of Lagos State, some 20 minutes from the Murtala Mohammed International Airport and standing on just a little over two acres of land.
“There are five television production studios in the complex, the largest being 900 square-metre adjoined by two others which are 175 square metres each, and then there are two other ones that we call presentation studios, and they are 55 square metre each. So, whether the 900 square-metre studio qualifies as the biggest in Africa is what I do not know.
Ige said he” conceived the idea of an extra-large studio from a project I was involved in years ago with Guinness. They had what was called “Guinness the Match”, that involved simulation of a football pitch right inside a television studio. We looked everywhere from Lagos to Ogun, even as far as Ibadan and Osun State, and we could not find a suitable studio, until we had to settle for what was the biggest then, which is the LTV 8 studio.
With that experience at the back of his mind, when the opportunity came to build a studio of his own, “I thought, the only thing one can bring into the market that will make HS Media stand out is that size. I actually wanted a 1200 or 1300 square metre size, but superior reasoning around me thought otherwise, and said that it would be difficult to maintain good occupancy all year round and that we would be lucky to even gross 20% occupancy with that volume. We were told that we could do something smaller but still big enough to accommodate the most ambitious of productions and equipped with modern day gadgetry; and create illusion of an even bigger space. For instance, with cameras fixed with appropriate zoom lenses, you can actually create a 1,800sq.m space in a 900 square environment. But you know, money is the name of the game. For instance, some of those lenses are more expensive than the cameras themselves. So, that was why we were able to conclude at 900 square metre and create two other studios of 175 square-metre each.
He said the HS Media mega studio project will restore Nigeria’s pride and save the nation the embarrassment it has suffered in recent times when projects like big time reality shows that were supposed to be hosted and produced in Nigeria such as The Voice Nigeria and others were taken to Johannesburg, South Africa.
He said Coke Studio, despite the fact that it was dominated by Nigeria’ musical stars was taken to Nairobi, Kenya, all because of facilities. “The main reason cited by production houses for taking these shows abroad is lack of the requisite facilities and expertise. The facilities needed are the kind of things we are trying to provide here at HS Media Studios. For instance, when fully completed, you can build any reality show and house the inmates in our Studio One. And you know when digitization comes, that is when the boom will come from production, and that is what we are positioning for.
Taye Ige revealed that with the studios are in various stages of completion and the completed ones are busy 24/7. “First, we have our programmes. We have HotSports, which has run for close to two decades, and it is still running. We are producing it every week. We have ‘UAC Unscripted’, the wave-making celebrity family game show, sponsored by Nigeria’s biggest indigenous conglomerate, UACN Plc. We have our radio programmes and we have audio booths supporting the completed studio. According to him, “far more importantly is that every weekend, from Friday to Sunday, we are locked down on StarTimes. We produce six live matches every weekend, for StarTimes. Matches of the Bundesliga, i.e the German League, the Italian Serie A, the French League 1 and matches of the Russia 2018 European World Cup Qualifiers. These matches are produced live on World Football Channel on StarTimes.
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Sahara weekly online is published by First Sahara weekly international. contact [email protected]
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In a strategic move to foster growth and elevate the quality of service delivery, the Management of Adron Homes and Properties is thrilled to announce the appointment of exceptional staff members who have exemplified remarkable professionalism and have significantly contributed to the advancement of the Adron brand. We proudly introduce our newly appointed leaders: Adenike Ajobo as Managing Director, Olubunmi Akinfe as Deputy Managing Director, Ihuoma Azuru as Assistant Managing Director of Sales and Marketing (Lagos Nigeria), Barbie Ette as Assistant Managing Director of Sales and Marketing (Northern Nigeria), Odunola Ogundapo as Assistant Managing Director of Sales and Marketing (Western Nigeria), Olasumbo Oguntoye as Assistant Managing Director of Housing Nigeria, and Haastrup as Director General of Customer Service. Together, they will drive our mission forward and ensure continued excellence at Adron Homes.
Aare Adetola Emmanuel King, the Chairman and Group Managing Director of Adron Homes, has issued an important directive to the newly appointed directors of the company. He emphasized the critical need for quality delivery in all aspects of their work. Aare King highlighted that each director must align their actions and decisions with the overarching vision and mission of the organization. He urged them to remain committed to the company’s goals and to foster a culture of excellence, ensuring that their contributions not only meet but exceed the expectations set forth by Adron Homes.
Adenike Abosede Ajobo stands out as a highly regarded authority in the fields of corporate branding, public relations, business repositioning, and organizational strategy. She holds a degree in Linguistics from the prestigious University of Ibadan and has further enhanced her expertise with an Ordinary National Diploma (OND) in Marketing from The Polytechnic of Ibadan.
Her dedication to professional growth is reflected in her memberships with esteemed organizations, including the National Institute of Marketing of Nigeria (MNIMN), the Nigerian Institute of Public Relations (NIPR), and the Nigeria Institute of Personality Development and Customer Relationship Management (NIPD-CRM-dsgnt). These affiliations illustrate her unwavering commitment to continuous learning and excellence within her industry.
Adenike’s professional journey with Adron Homes commenced in January 2024 when she took on the role of Group Company Secretary. Her exceptional leadership skills and strategic vision quickly propelled her up the ranks, and she soon became the Deputy Managing Director of Southern Nigeria. Her impressive performance has now garnered her a well-deserved promotion to the position of Managing Director at Adron Homes, where she is set to steer the company toward a promising future, leveraging her insights and experience to craft innovative strategies for growth and development.
Akinfe Olubunmi Omolara is an esteemed leader and achiever, recognized for her dedication to maximizing her potential in every role she undertakes. She is a graduate of Obafemi Awolowo University, lle-Ife, Osun State, with a Bachelor of Science degree in Microbiology. Her career journey at Adron Homes and Properties, reflects her remarkable growth and commitment to excellence. She has progressed through a range of pivotal roles, from Deputy Group Sales Manager, District Sales Manager, and Deputy District Sales Manager to Deputy Group Customer Relations Officer, Regional Chief Operating Officer, and Chief Operating Officer. Her leadership and strategic acumen continued to shine through her promotions as the Director of Sales and Marketer and later promoted as the Director General of Sales and Marketing. She has now been promoted to the position of Deputy Managing Director , where she will drive growth and operational efficiency for Adron Homes.
Ihuoma Udodirim Azuru’s journey is a testament to exceptional leadership and dedication. Her academic prowess shines through with a B.Sc in Accounting, M.Sc in Business Management, MBA in Human Resources and currently studying Law at the Leadership City University, underscoring her commitment to ongoing personal and professional development. Her career with the company began as Group Head Admin and HR, where she showcased her adaptive leadership style. Subsequently, she transitioned to the role of Director of Sales and Marketing (Southwest). Moreover, she was promoted to the prestigious role of Director General for Sales and Marketing at Adron Homes. Her exceptional leadership, dedication, and strategic vision within the organization leads to her appointment as the Assistant Managing Director Lagos Nigeria.
Odunola Ogundapo is a highly regarded sales and marketing professional, celebrated for her steadfast dedication and strategic insight, which have contributed to her impressive track record of success in the industry. She holds a Bachelor of Science degree in Geology from Olabisi Onabanjo University, where she developed a strong foundational knowledge of earth sciences. Further enhancing her expertise, she earned a Master’s degree in Sedimentary and Petroleum Geology from the prestigious University of Lagos, a program renowned for its rigorous approach and focus on the energy sector. This combination of academic credentials allows Odunola to meld deep scientific understanding with strategic business acumen, enabling her to deliver exceptional results in her professional endeavors.
Odunola embarked on her career in 2017 at Adron Homes and Properties Ltd, starting as a Business Executive. In this role, she quickly demonstrated her innate talents and passion for sales and marketing, employing a goal-driven approach that not only set her apart but also paved the way for her rapid advancement within the company. Her commitment to excellence and her ability to forge strong relationships with clients and stakeholders led to her recognition as a rising star in the organization.
Currently serving as the Assistant Managing Director, Odunola plays a pivotal role in shaping and executing innovative strategies aimed at driving growth and enhancing the company’s market position. Her forward-thinking mindset and comprehensive understanding of market dynamics allow her to identify and seize new opportunities effectively. Under her leadership, the team is not only motivated but also encouraged to think creatively and push boundaries, resulting in increased productivity and morale.
Odunola’s leadership style is characterized by a unique blend of optimism and resilience, which fosters a collaborative and inclusive work environment. She prioritizes the development of her team members, nurturing their potential and empowering them to become future leaders in the organization. This commitment to mentorship and professional growth among her staff has created a culture of excellence that thrives on teamwork and innovation, ensuring that everyone is aligned with the company’s vision and goals. Through her unwavering dedication to her work and her ability to inspire those around her, Odunola Ogundapo continues to make a significant impact in the sales and marketing realm.
Aminat Olaniyan Haastrup is an inspirational customer service specialist, deeply committed to creating exceptional service experiences. With a strong educational background in Estate Management and Customer Experience, she earned her degree from Yaba College of Technology. An Associate Member of The Association of Business Practitioners (ABP) in the UK and a fellow of the Chartered Institute of Customer Relationship Management, Aminat’s journey began as the Director of Customer Services. Renowned for her dedication to customer-centric strategies, she passionately pursues unparalleled service excellence. Through transformative initiatives across the company’s customer relations landscape, Aminat has inspired those around her and achieved her new role as the Director General of Customer Service.
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