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We can host big reality shows like Coke Studios, The Voice Nigeria, others – HS Media Boss, Taye Ige

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Chairman/CEO of HS Media Group, Taye Ige, has declared the readiness of his media production outfit to host and produce big media entertainment events such as The voice Nigeria and the Coke Studio in Nigeria.

 

While commenting on his mega studio projects which industry experts have described as the largest in Africa, Taye Ige, in an interview published by THISDAY Newspaper said “HS Media Group is set to start a revolution in television production in Nigeria soon. He said the same kind of revolution experienced when the mobile telephone was launched in 2001 would be the same thing for television production when digitization is launched in Nigeria.

 

According to the veteran sports marketer, the HS Media Complex is a television studio/production complex, situated at the heart of Ikeja, the capital of Lagos State, some 20 minutes from the Murtala Mohammed International Airport and standing on just a little over two acres of land.

“There are five television production studios in the complex, the largest being 900 square-metre adjoined by two others which are 175 square metres each, and then there are two other ones that we call presentation studios, and they are 55 square metre each. So, whether the 900 square-metre studio qualifies as the biggest in Africa is what I do not know.

Ige said he” conceived the idea of an extra-large studio from a project I was involved in years ago with Guinness. They had what was called “Guinness the Match”, that involved simulation of a football pitch right inside a television studio. We looked everywhere from Lagos to Ogun, even as far as Ibadan and Osun State, and we could not find a suitable studio, until we had to settle for what was the biggest then, which is the LTV 8 studio.

 

 

With that experience at the back of his mind, when the opportunity came to build a studio of his own, “I thought, the only thing one can bring into the market that will make HS Media stand out is that size. I actually wanted a 1200 or 1300 square metre size, but superior reasoning around me thought otherwise, and said that it would be difficult to maintain good occupancy all year round and that we would be lucky to even gross 20% occupancy with that volume. We were told that we could do something smaller but still big enough to accommodate the most ambitious of productions and equipped with modern day gadgetry; and create illusion of an even bigger space. For instance, with cameras fixed with appropriate zoom lenses, you can actually create a 1,800sq.m space in a 900 square environment. But you know, money is the name of the game. For instance, some of those lenses are more expensive than the cameras themselves. So, that was why we were able to conclude at 900 square metre and create two other studios of 175 square-metre each.

He said the HS Media mega studio project will restore Nigeria’s pride and save the nation the embarrassment it has suffered in recent times when projects like big time reality shows that were supposed to be hosted and produced in Nigeria such as The Voice Nigeria and others were taken to Johannesburg, South Africa.

He said Coke Studio, despite the fact that it was dominated by Nigeria’ musical stars was taken to Nairobi, Kenya, all because of facilities. “The main reason cited by production houses for taking these shows abroad is lack of the requisite facilities and expertise. The facilities needed are the kind of things we are trying to provide here at HS Media Studios. For instance, when fully completed, you can build any reality show and house the inmates in our Studio One. And you know when digitization comes, that is when the boom will come from production, and that is what we are positioning for.

 

Taye Ige revealed that with the studios are in various stages of completion and the completed ones are busy 24/7. “First, we have our programmes. We have HotSports, which has run for close to two decades, and it is still running. We are producing it every week. We have ‘UAC Unscripted’, the wave-making celebrity family game show, sponsored by Nigeria’s biggest indigenous conglomerate, UACN Plc. We have our radio programmes and we have audio booths supporting the completed studio. According to him, “far more importantly is that every weekend, from Friday to Sunday, we are locked down on StarTimes. We produce six live matches every weekend, for StarTimes. Matches of the Bundesliga, i.e the German League, the Italian Serie A, the French League 1 and matches of the Russia 2018 European World Cup Qualifiers. These matches are produced live on World Football Channel on StarTimes.

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NIHOTOUR Calls on Hospitality, Tourism, Travel, Allied Sector Professionals for Mandated Registration

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NIHOTOUR Calls on Hospitality, Tourism, Travel, Allied Sector Professionals for Mandated Registration

NIHOTOUR Calls on Hospitality, Tourism, Travel, Allied Sector Professionals for Mandated Registration

 

The National Institute for Hospitality and Tourism (NIHOTOUR), the regulatory and standardization authority in the sector, has invited professionals in the hospitality, tourism,travel and allied sectors to register as mandated by the National Institute for Hospitality and Tourism (Establishment) Act 2022.

A statement signed by Aare (Dr.) Abisoye Fagade, FIMC, Director-General/CEO
The National Institute for Hospitality and Tourism reads:

“Enjoy FREE registration from December 1, 2024, to January 15, 2025! This is your chance to register as a professional or practitioner at no cost.

“Don’t miss this opportunity to solidify your presence in Nigeria’s thriving tourism industry. Visit www.nihotour.gov.ng now!

“Hurry—free registration closes on January 15, 2025. Take the first step toward advancing your career in tourism today!”

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EGC Homes Unveils Goodness and Mercy Estate, Brand Ambassador

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EGC Homes Unveils Goodness and Mercy Estate, Brand Ambassador

 

EGC Homes, a notable player in the real estate and property development sector, has made waves in the Nigerian market with its recent announcement of the launch of Goodness and Mercy Estate in Ogun, alongside other strategic initiatives.

The company emphasized its commitment to collaborating with the government to alleviate the housing deficit in Nigeria while prioritizing the well-being of residents.

In an interview with THECONSCIENCE NG, Oladapo Jimoh, the Managing Director of EGC Homes and Properties, expressed the brand’s long-term vision to bridge the housing gap and simplify the journey to homeownership.

He stated, “Current data estimates Nigeria’s housing deficit to be around 28 million units by 2024. This figure is among the largest globally and poses significant challenges, contributing to homelessness and various social issues.”

“National statistics indicate that our country faces a pressing need for approximately 700,000 new homes each year to address this deficit. As urbanization continues, these challenges are particularly evident in major cities, where affordable housing becomes increasingly scarce, forcing many into slums and informal settlements.”

The World Bank projects that Nigeria’s urban population could exceed 200 million by 2050, highlighting a potential social crisis as the lack of affordable housing leads to the rise of slums, especially in urban areas.

“As a forward-thinking and solutions-oriented company, we are dedicated to addressing these critical housing issues in partnership with the government.”

Following its successful launch in Lagos, EGC Homes has rapidly expanded its operations, acquiring a significant land bank across the southwestern region of Nigeria and enhancing its marketing strategies to effectively connect with customers.

The firm is committed to providing Nigerians with exceptional value, peace of mind, and simplifying the processes of land acquisition and homeownership.

“Our mission is to make life easier for Nigerians while assisting the government in tackling the housing deficit.”

Recently, the company introduced its premier property, the Goodness and Mercy Estate, located in Arepo and Sagamu Interchange in Ogun State, with more projects on the horizon. Its flexible payment plans and affordable property prices aim to cater to a wide audience.

Additionally, EGC Homes has appointed Titilayo Adebayo-Omotosho as its social media brand ambassador to promote the unique offerings of EGC Homes and Properties Limited to Nigerians both at home and abroad.

In her remarks, she highlighted her commitment to the vision of EGC Homes, stating, “I believe every Nigerian deserves a decent roof over their head. This aligns perfectly with the mission of EGC Homes and Properties, which is why I chose to represent the brand, promoting its exceptional estates and home packages to Nigerians and those aspiring to own homes here.”

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Optiva Capital Partners and Loft & Keys LCC Forge Strategic Partnership to Drive $500m Investments in Nigeria

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L-R Dr. Jane Kimemia, CEO, Optiva Capital Partners and Chief Austin Ugochukwu Albert, Chairman, Loft & Keys LLC during the partnership agreement signing between Optiva Capital partners and Loft & keys LLC at Optiva's headquarters in Lagos

Optiva Capital Partners and Loft & Keys LCC Forge Strategic Partnership to Drive $500m Investments in Nigeria

 

Optiva Capital Partners, Africa’s leading wealth management and retention company, has announced a groundbreaking partnership with Loft & Keys LLC, a renowned real estate and investment company with dominant presence in Nigeria and the Middle East.

 

The ceremony which took place over the weekend at Optiva Capital’s Corporate Headquarters, aims to boost investment in Nigeria’s hospitality and healthcare sectors on the one hand, as well as provide Nigerian investors with opportunities to invest in real estate in the UAE, particularly in Dubai.
Speaking at the signing ceremony, Dr. Jane Kimemia, CEO, Optiva Capital Partners, emphasized the transformative potential of this partnership, “With Loft & Keys’ deep understanding of the Nigerian market and established networks in the Middle East, we are poised to bring $500 million in investments into Nigeria’s hospitality and healthcare industries. These funds will be strategically spread across Lagos, Abuja (FCT), Delta, and Enugu.”

 

The investment in hospitality will serve as a catalyst for economic growth in Nigeria. Beyond creating employment opportunities, it will spur infrastructure development, enhance regional tourism appeal, and foster business ecosystems in Lagos, the Federal Capital Territory, Enugu, and Delta. Similarly, the healthcare focus will address critical gaps in medical infrastructure, improve access to quality care, and promote health innovation—key pillars for national development.

 

The partnership According to Dr Kimemia also extends to Nigerian investors seeking opportunities in the UAE. With Loft & Keys’ expertise and extensive networks in Dubai and other Middle Eastern hubs, the collaboration will unlock access to one of the world’s most dynamic real estate markets.
Speaking about the partnership, Chief Austin Ugochukwu Albert, Chairman, Loft & Keys LLC, said “Optiva Capital Partners stands as Africa’s leading wealth retention company, a position that is firmly established and without question. This partnership with Loft & Keys will further solidify their dominance and create even greater opportunities for growth. As Dr. Jane Kimemia has rightly emphasized, Loft & Keys, with our extensive expertise in the Middle East, is a trusted and experienced partner”. We have a strong presence in the UAE and are actively expanding into Saudi Arabia and Qatar in the near future. Together with Optiva Capital Partners, we are committed to capturing significant market opportunities in these regions. I am confident that this partnership will foster substantial growth that will be mutually rewarding for both parties.

 

Dubai, a city widely known for its opulence and rapid development, is reportedly operating at only 30% of its projected capacity, presenting a significant growth opportunity for investors. According to industry experts, this untapped potential creates a unique window for investors to capitalize on the city’s future expansion and development.
The partnership aligns with the United Nations Sustainable Development Goal 17 as two formidable brands, Optiva Capital Partners and Loft & Keys are committed to leveraging their collective strengths to drive impactful investments that benefit clients and communities alike.

 

L-R Dr. Jane Kimemia, CEO, Optiva Capital Partners and Chief Austin Ugochukwu Albert, Chairman, Loft & Keys LLC during the partnership agreement signing between Optiva Capital partners and Loft & keys LLC at Optiva's headquarters in Lagos
About Optiva Capital Partners
Optiva Capital Partners is a premier wealth management and retention firm offering bespoke solutions in four areas of specialization – investment immigration, investment advisory, insurance, and international real estate.
About Loft & Keys LLC
Loft & Keys is an internationally recognized real estate and investment company with a robust presence in Nigeria and the UAE. The firm is dedicated to connecting investors with high-value opportunities in dynamic markets.

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