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Why Media Monitoring is Vital during Political Campaign
Why Media Monitoring is Vital during Political Campaign
During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.
Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.
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Identifying negative media mentions
You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media.Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.
Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.
Track opposition media engagement
Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.
Identify key opinion leaders and influencers
Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as anintermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.
Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.
Track policy Agenda of parties
In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll out the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.
On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.
Understand the sentiment of voters
Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.
Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.
Identify upcoming events to leverage
It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.
The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.
On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can help you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.
Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.
SENATOR ADEOLA YAYI REGISTERS 4000 JAMB CANDIDATES
In continuation of his educational support initiatives and following established tradition, Senator Solomon Adeola (APC,Ogun West) has successfully paid for and enrolled 4000 indigent students for the 2026 Joint Admission Matriculation Board(JAMB) examination.
According to a release e-signed and made available to members of the League of Yewa-Awori Media Practitioners (LOYAMP) by High Chief Kayode Odunaro, Media Adviser to Senator Adeola and shared with (your mediu), the programme financed by the senator under the “SEN YAYI FREE JAMB 2026” ended on Saturday , February 21, 2026, with a total of 4000 candidates successfully enrolled with their PINs provided.
Commenting on the success of the programme, Senator Adeola said the programme is another leg of his personal educational empowerment for indigent but brilliant citizens preparatory to his scholarship and bursary facilitation for tertiary education institutions’ students.
“As far as I can help it, none of our children will miss educational opportunities arising out of adverse economic predicament of their parents or guardians”, he stated.
Successful candidates cut across all the three senatorial districts of Ogun State with 2183 coming from Ogun West, 1358 coming from Ogun Central and 418 from Ogun East.
Some of the candidates that applied and are yet to get their PINs due wrong information supplied in their profiles and being underage as discovered by JAMB and other reasons are being further assisted to see the possibility of getting their PINs.
The Free JAMB programme of the Senator that has been running for years is well received by appreciative beneficiaries and their parents.
Alhaji Suara Adeyemi from Ipokia Local Government whose daughter successfully got her PIN in the programme said the Senator’s gesture was a welcome financial relief for his family at this period after payment of numerous school fees of other siblings of the beneficiary seeking admission to higher institution.
Also posting on the social media handle of the Senator, a beneficiary Mr. Henry Olaitan, from Odeda LGA said that he would have missed doing the entry examination as his guardian cannot afford the fees for himself and two of his children.
House Committee Seeks Stronger Financial Backing for Federal Character Commission
The Executive Chairman of the Federal Character Commission (FCC), Honorable Hulayat Motunrayo Omidiran, has reassured the commitment of her new leadership to reposition the Commission and strengthen enforcement of the federal character principle, despite prevailing funding challenges.
Hon. Omidiran made this known during the Commission’s budget defence before the House of Representatives Committee on Federal Character at the National Assembly on Friday, February 19, 2026.
The Executive Chairman opened up on inadequate funding has continued to constrain the Commission’s statutory activities, including nationwide monitoring, compliance audits and enforcement measures across Ministries, Departments and Agencies (MDAs).
“We are focused and determined to do the work that the Constitution and the President have entrusted us with,” Omidiran stated.
The FCC Boss, however, assured lawmakers that the Commission remains resolute in ensuring equity, fairness and balanced representation in line with its constitutional mandate.
“As a Commission, it is our responsibility to engage with relevant government parastatals and ministries to secure the necessary funding we require. We believe that with consultation and collaboration, it will be a successful venture for the Commission.”
Earlier, the Chairman of the House Committee on Federal Character, RT. Hon. Ahmed Idris Wase, expressed deep concern over what he described as near-zero budgetary allocation to the Commission, stressing that such financial inadequacies severely undermine its operational effectiveness.
The Plateau State lawmaker assured the Commission of the Committee’s firm legislative backing in advocating for improved funding and strengthening the Commission’s capacity to fully exercise its constitutional mandate.
“We cannot reasonably expect the Federal Character Commission to enforce compliance across Ministries, Departments, and Agencies while grappling with insufficient funding,” Hon. Wase remarked.
“If we are genuinely committed to fairness, equity, and national cohesion, then we must be deliberate in adequately funding the institution established to safeguard these principles.
“As a Committee, we shall work closely with the leadership of the Commission to ensure that its budgetary provisions reflect the magnitude of its mandate. The era of skeletal or token funding must give way to realistic and sustainable financial support,” he concluded.
The budget defence session concluded on a note of renewed collaboration between the House of Representatives and the Commission, reflecting a shared determination to strengthen institutional capacity, enhance accountability, and promote equitable representation within Nigeria’s public service.
SIGNED:
Ademola Lawrence
Spokesperson,
Federal Character Commission
February 20, 2026
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APC Ethiope West Congress Turns Violent: Ibori’s Daughter Escapes Assassination Attempt; Scores Injured
*APC Ethiope West Congress Turns Violent: Ibori’s Daughter Escapes Assassination Attempt; Scores Injured
The APC Ethiope West Local Government Area Congress took a terrible turn today as scores were attacked by gun-wielding thugs allegedly hired by old PDP members that moved to APC. The congress was relocated from its original venue the Oghara Township Stadium to a new venue,Ovade, in the LGA seemingly to disenfranchise original APC members.
Violence erupted when the Member representing Ethiope Federal Constituency Rt Hon Erhiatake Ibori-Suenu daughter of the the former Governor of Delta H.E Chief James Onanefe Ibori arrived at the new venue in Ovade. Apart from clear threats to her life by thugs sponsored by the Governor of Delta State, Rt Sheriff Oborevwori and former Rep member Hon Ben Igbakpa. Her supporters were attacked with dangerous weapons, as she was denied entrance to the venue. There were several attempts on her life which were foiled by her security details. There had been intels that she would have been shot if she had stepped foots on the venue this is terrible at a time when there had been hopes of peace coming into the party with the recent meeting at Asaba , however this recent happening shows peace is still far away .
Hon Erhiatake Ibori-Suenu has appealed for calm among APC supporters and old members amidst the unprovoked attack. Several injured individuals are receiving treatment at undisclosed hospitals.
There are still reports of targeted attacks on on members of the Old APC , calls have been made to security operatives to avert such attempts.
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