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Why Media Monitoring is Vital during Political Campaign

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Why Media Monitoring is Vital during Political Campaign

Why Media Monitoring is Vital during Political Campaign

 

During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.

 

Why Media Monitoring is Vital during Political Campaign

 

 

 

 

Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.

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Identifying negative media mentions

You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media.Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.

 Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.

Track opposition media engagement

Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.

Identify key opinion leaders and influencers

Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as anintermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.

Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.

Track policy Agenda of parties

In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll out the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.

On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.

Understand the sentiment of voters

Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.

Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.

Identify upcoming events to leverage

It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.

The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.

On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can help you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.

Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.

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Enhancing public safety and security: The Halo Trust, US Govt partner to provide ammunition handling and accounting training at Ikeja Lagos, Nigeria

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Enhancing public safety and security: The Halo Trust, US Govt partner to provide ammunition handling and accounting training at Ikeja Lagos, Nigeria

 

 

 

The Nigeria Police Force Explosive Ordnance Disposal – Chemical Biological Radiological and Nuclear (NPF EOD-CBRN) has successfully completed the first batch of training for 19 personnel on Ammunition Handling and Accounting Course. The training, held in Ikeja, Lagos, from December 3-20, 2024, was organized by The HALO Trust and sponsored by the United States Department of State’s Bureau of International Narcotics and Law Enforcement Affairs.

According to The HALO Trust’s Country Director for Nigeria, Prince Ganiyu Otunba, this training is part of aholistic NPF-HALO developed project aimed at supporting personnel capacity building, addressing equipment needs, and enhancing the operational readiness of the NPF EOD-CBRN Command to mitigate explosive ordnance threats in Nigeria. A second batch of 22 personnel is scheduled to undergo the same training in January.

The Inspector General of Police, IGP Kayode Adeolu Egbetokun PhD, NPM, through the CP EOD–CBRN CP Patrick Atayero expressed gratitude to the Bureau of International Narcotics and Law Enforcement Affairs andThe Trust HALO for their support.

The training aimed to equip NPF EOD-CBRN personnel with the knowledge, skills, and best practices necessary to handle and account for ammunition and explosives safely and securely. The course also focused on ensuring proper accounting and record-keeping, preventing theft and diversion, reducing the risk of unplanned explosions at munitions sites, and promoting international best practices.

The NPF appreciates the support provided by the United States government, which will have a profoundly positive impact on the society.
CP Patrick Atayero emphasized the importance of responsible ammunition management in preventing the proliferation of illicit weapons and reducing the risk of unplanned explosions at munitions sites. He urged all stakeholders to collaborate with the Police in efforts to prevent the diversion, misuse, and unauthorized handling of explosive and other hazardous materials.

 

About HALO
The HALO Trust is the world’s largest humanitarian organization engaged in the field of Mine Action and weapons and ammunition management. With over 35 years’ experience, The HALO Trust is the most experienced organization in the field of Weapons and Ammunition Management, rehabilitating and constructing armouries and ammunition stores to international standards, disposing of unsafe and unserviceable weapons and ammunition, and building national capacity to allow for the safe, accountable and secure management and control of weapons and ammunition.
The HALO Trust presently implements Mine Action and weapons and ammunition management projects in 30 countries and territories. In 2024, HALO trained a total of 106 Nigeria security forces personnel in weapons and ammunition management.

Enhancing public safety and security: The Halo Trust, US Govt partner to provide ammunition handling and accounting training at Ikeja Lagos, Nigeria

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“Sentenced to Death for Stealing a Fowl: The Shocking Case of Segun Olowookere Sparks National Outrage”

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“Sentenced to Death for Stealing a Fowl: The Shocking Case of Segun Olowookere Sparks National Outrage”

“Sentenced to Death for Stealing a Fowl: The Shocking Case of Segun Olowookere Sparks National Outrage”

 

The Nigerian social media space was thrown into an uproar on Tuesday as news spread about Segun Olowookere, an only child, who was sentenced to death by hanging for stealing a fowl in Osun State. The case, which dates back to 2010, has raised serious questions about justice, fairness, and the Nigerian judicial system.

Olowookere, now 31, was arrested alongside Sunday Morakinyo in Oyan, Odo-Otin Local Government Area, when he was just 17 years old. Accused of robbing a police officer of two fowls and eggs worth ₦20,000, the duo was convicted in 2014 by Justice Jide Falola of the Osun State High Court.

The Arrest and Trial

According to Olowookere, his ordeal began when a group of minors, allegedly involved in theft, named him as their gang leader. Despite his denial, he was subjected to severe torture by police officers and detained without immediate legal recourse.

“The police demanded ₦30,000 for my bail, but my father could only raise ₦20,000. Before he could return with the full amount, I was transferred to the Special Anti-Robbery Squad in Osogbo,” Olowookere recounted.

At trial, six witnesses testified against him. Although he pleaded not guilty and claimed innocence, the court relied heavily on a controversial confession reportedly obtained under duress. Justice Falola sentenced both Olowookere and Morakinyo to death for armed robbery, life imprisonment for robbery, and three years for theft.

Public Outcry and Calls for Justice

The harsh sentence, perceived as disproportionate to the crime, has ignited widespread criticism. Human rights lawyer Femi Falana (SAN) condemned the ruling, arguing that the trial was unlawful since Olowookere was a minor at the time of the offence.

Falana stated, “The Osun State High Court lacked jurisdiction over the case. The matter should have been handled by the Family Court, which would not impose the death penalty on a child.”

Governor Adeleke’s Intervention

“Sentenced to Death for Stealing a Fowl: The Shocking Case of Segun Olowookere Sparks National Outrage”

Osun State Governor Ademola Adeleke has ordered an investigation and initiated steps for a pardon. “I assure the public that this case is receiving urgent attention. Justice and fairness must prevail,” the governor announced on X.

Lingering Appeal and a Tarnished Legacy

The case is still pending appeal at the Court of Appeal, Akure, 13 years after it began. Meanwhile, Justice Falola, who presided over the trial, was recently retired by the National Judicial Council following a separate scandal involving professional misconduct.

The Human Toll

Olowookere, who has spent over a decade on death row, dreams of becoming a doctor. He has trained under medical practitioners at his custodial center and hopes to prove his innocence and contribute to society.

“I pray to God to set me free. I am not a criminal. I’ve never stolen anything in my life,” he said.

Morakinyo, his co-convict, was not as fortunate. Following years of torture, he has developed severe mental health issues and is now unrecognizable, according to Olowookere.

What’s Next?

As the public awaits the conclusion of the appeal process, Olowookere’s story has become a rallying point for advocacy against systemic injustice. Many Nigerians are calling for comprehensive judicial reforms to prevent such cases in the future.

The tragedy of Segun Olowookere is a grim reminder of the cracks in Nigeria’s justice system—cracks that have left a young man’s life hanging in the balance for over a decade.

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Nigerian Man Returns ₦5 Million Mistakenly Sent to His Account Amid Economic Hardship

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Nigerian Man Returns ₦5 Million Mistakenly Sent to His Account Amid Economic Hardship

A Nigerian man, Ben Kingsley Nwashara, has become a symbol of integrity after returning ₦5 million mistakenly deposited into his bank account during a time of widespread economic hardship in the country.

Nigerian Man Returns ₦5 Million Mistakenly Sent to His Account Amid Economic Hardship

Nwashara shared his experience on X (formerly Twitter) on December 20, posting a screenshot of the unexpected transaction alert. He expressed astonishment at receiving such a large amount during challenging financial times.

“Someone mistakenly sent me ₦5,000,000 (Five Million Naira) to my Fidelity Bank account. In this hard time? I’ve been getting calls from different persons because of this,” he wrote.

Determined to resolve the situation lawfully, Nwashara immediately contacted the police to report the incident, explaining his intent to protect himself from potential fraud accusations.

“I will be headed to the police station to make a statement. Let the bearer of the account come and confirm he or she sent it with evidence,” he added.

In a follow-up post, he shared evidence of his integrity—a receipt showing the successful return of the funds to Sliding Towers Global Limited, the original sender. Additionally, he documented his visit to the Ogui Police Station in Enugu to ensure transparency and accountability.

“Let it be on record that I’ve returned the sum of ₦5Million mistakenly sent to me by one Sliding Towers Global Limited. I’ve also made an entry at the Ogui Police Station, Enugu, to this effect,” Nwashara stated.

His actions have garnered widespread praise on social media, with many commending his honesty and strong moral compass, particularly during Nigeria’s current economic challenges.

“This is the kind of integrity we need in our society. He didn’t succumb to the temptation to keep the money despite the hardship,” one user wrote.

Ben Kingsley Nwashara’s exemplary behavior has sparked conversations about ethics and accountability, proving that integrity still thrives in unexpected situations.

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