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‘Yoruba broadcasters should be flexible in the use of language’ – Ace Yoruba broadcaster, Damilola Banire

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When talking of broadcasting in the broadcasting world in Nigeria,Damilola Banire will surely be on a front role,especially amongst the yoruba broadcasters! Saharaweekly magazine and sahara online reporter got hooked with the versatile full breasted  screen Goddess and had an exclusive chat with her which prompted her briefing on the dos and don’ts of broadcasting ….

Excerpts                            

    Basically ‘iya afin oni Miliki’ grew from the TV show Miliki Express on Orisun TV startimes cable showing every Wednesday and Friday. About November last year in Ibadan I met a young lady make up artist, she actually did my make up, we were gisting and I had a reason to pick a call in her presence, it was a client, so I just concentrated on my call, and after the call she said I never knew you speak good English I watch your program a lot, and she went further to say she never believed most Yoruba presenters are this learnered , now that got me dazed and I looked at her and said “I’m very literate I don’t know about others”… Now returning to Lagos this got me really thinking about our yourba content provision on radio and TV. Now I found out that most presenters /OAP have boxed themselves to the indigenous core Yoruba without flexibility, see I understand so much the meaning of broadcasting which is from a narrow place to a bigger picture that even your legs might never even take you.
I realized that we have a lot of viewers and listeners that are not Yoruba but they love the language so much and they want to learn and understand it, which makes them tune to a yoruba speaking station, radio or TV, but when this language is even taking too seriously by the presenter, how do you carry the non yorubas along?  They make the Yoruba presentation stiff and rigid am not saying don’t do the indigenous thing but give your listener’s a blend they can flow with.

This is urban times with so much civilization flying around, I believe we shouldn’t confuse our audience leaving them unravel what the OAP mentioned during the show E.g tabili, takada, iife, ferese! (table, paper, cup, window) in our homes here in Lagos and everywhere, in the Yoruba families cup is cup, biro is biro, window is window, that urbanisation should also flow into our radio and TV presentation style, of course exempting news. We can be left with some programs that the audience will understand and know such program is a core yourba speaking program, considering the world of Internet and digitalisation where TV is even mobile, the least we can do is open our arms and embrace the digital world and amend or fashion out old style of presentation that even make some OAP sound like they are singing nursery rhymes…

On changing my instagram and bbm handle names, that came as a result of rebranding and accessibility, most people don’t even know how to pronounce “Iya Afin Onimiliki” to start with especially those of the other tribe, and with the nature of my profession and occupation I meet with a lot of people, as a TV/radio presenter, event anchor (MC), Engagement orator (Alaga Iduro and ijoko) event planner/director, Publicitist etc, so I just said to myself it’s high time “Damilola Banire” came out from where she’d been hiding and since Jan 1st that the rebranding officially started I have felt more easy in dealing with people with my name.
But above all Yoruba is beautiful, it’s the easiest language to understand and learn. I am Yoruba, I am proudly Yoruba & I’ll love to come back as a yoruba girl again to the world. Yoruba is a complete language when you hear a word of it you will know it’s a yoruba word. God bless broadcast and entertainment, God bless Lagos & God bless Nigeria.

My name is Damilola Banire and this is my rebranding story….

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Petrol: MRS Slashes Petrol Price to N935/Litre Nationwide, Enforces compliance

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General Buratai Urges Dangote Not To Succumb To Marketers Blackmail, Reveals Why

Petrol: MRS Slashes Petrol Price to N935/Litre Nationwide, Enforces compliance

… Nigerians praise Dangote-MRS partnership

 

MRS Oil Nigeria Plc, a prominent player in the Nigerian downstream oil industry, has implemented a new petrol price of N935 per litre across all its retail service stations nationwide. This follows an announcement by the President of Dangote Industries Limited, Aliko Dangote, that the Dangote Petroleum Refinery has partnered with MRS Oil and Gas to offer petrol at N935 per litre at retail outlets, following a reduction in the ex-depot price from N970 to N899.50 per litre.

In response, MRS Oil Nigeria Plc has instructed all its outlets to implement the new price immediately, setting up a digital platform and monitoring team to ensure full compliance. The company has also called on Nigerians to report any outlets that fail to adhere to the new price structure.

“Petrol is now being sold at N935 at MRS Filling Stations nationwide. If you find any station not following this price, please report it. Call 08009447853 or email: [email protected],” the company stated in a release.

Emphasising the eco-friendly nature of its products, MRS Oil added, *“We call on all petrol station owners to join MRS Oil Nigeria Plc in improving the supply chain of our beloved country, ensuring product quality and availability in every corner of Nigeria for the benefit of all Nigerians.”*

Checks by our correspondents yesterday confirmed that the new price had been implemented at all MRS Oil and Gas retail outlets nationwide.

In Lagos, commuters were seen queuing at MRS filling stations to purchase petrol. Many expressed their gratitude to Dangote Petroleum Refinery and MRS Oil and Gas, urging other marketers to support the indigenous refinery rather than import off-spec products into the country.

Mrs. Ibukun Phillips, a commuter at the MRS station at Alapere on the Lagos Ibadan Express way, could not hide her joy as her husband filled up their car.

“I am very happy today. This is a victory for Nigeria,” she said. “The price reduction is the best gift of the season. But beyond just the reduction, we are buying standard, eco-friendly petrol at a lower rate. My husband and I have decided we will only be using MRS from now on because we are confident in the quality of the product and supporting the economy.”

Commercial bus driver Adio Ajibade described the price reduction as a great relief, especially during the festive season.

“The reduction is a great relief. It will reduce transportation costs and benefit Nigerians. God will continue to bless Alhaji Aliko Dangote,” he said.

A public affairs analyst and university lecturer, Dr. Tunde Akanni, said the collaboration between Dangote Petroleum Refinery and MRS Oil represents a significant step towards improving the affordability, quality, and sustainability of petroleum products in Nigeria.

According to Dr. Akanni, “this move will not only help ease the financial burden on Nigerians but also promote a more environmentally conscious approach to fuel consumption, benefitting both the economy and public health in the long term.”

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FIRS ANNOUNCES AN ONGOING RECRUITMENT

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FIRS ANNOUNCES AN ONGOING RECRUITMENT.

 

The Federal Inland Revenue Service (FIRS) has rolled out an exciting opportunity for experienced professionals to join its team.

In a public notice via its X handle, the agency announced job openings for positions like Assistant Manager, Deputy Manager, and Assistant Director in fields such as Tax, Public Relations, Legal, ICT, and Risk Management.

Interested candidates are encouraged to review the eligibility criteria and apply via the official portal at careers.firs.gov.ng before January 11, 2025. This recruitment drive is aimed at bolstering public service efforts and maximizing national development.

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UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

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UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

The newly renovated departure section of the Murtala Muhammed International Airport, Lagos, refurbished by United Bank for Africa (UBA) Plc, was officially commissioned on Friday, December 20th, 2024.

The laudable project, which marks a transformative moment in Nigeria’s aviation sector, underscores UBA’s unwavering commitment to national development and highlights the immense value of strategic public-private partnerships (PPPs).

The ceremony was graced by distinguished stakeholders, including the Honourable Minister of Aviation and Aerospace Development, Festus Keyamo, SAN; the Managing Director of the Federal Airports Authority of Nigeria (FAAN), Mrs. Olubunmi Kuku; other Directors, and Heads of Agencies operating at the Airport.

Speaking at the event, UBA’s Group Managing Director/CEO, Oliver Alawuba,lauded the collaboration that brought the project to fruition as he emphasised the need for public and private institutions to come together to build and revamp the nation’s assets.

“This renovation is a testament of UBA’s belief in the transformative power of investing in national assets. By modernising our airports, we not only enhance infrastructure but also position Nigeria as a global hub for tourism, trade, and investment,” he stated.

Alawuba took time to highlight the broader economic impact of such initiatives, urging increased private-sector participation in national development. “Public-private partnerships like this demonstrate what can be achieved when we unite for a shared vision of progress and investing in infrastructure catalyses economic growth, improves travel experiences, and creates opportunities across various sectors of the economy,” he added.

Alawuba reflected on the power of unity and collaboration, quoting Helen Keller: “Alone we can do so little; together we can do so much.” The commissioning of the renovated departure section serves as a reminder of what strategic partnerships can achieve in driving national development and elevating Nigeria’s global standing.”

While commissioning the project, Keyamo commended UBA for executing the project, a feat he termed a landmark achievement in Nigeria’s aviation sector. “This renovated departure section exemplifies the bank’s commitment to elevating aviation infrastructure, improving passenger experiences, and fostering international partnerships. It is a proud moment for the ministry and all stakeholders involved, and I thank the management of UBA for pioneering this initiative,” he remarked.

The minister highlighted other key achievements of his ministry, including compliance with the Cape Town Convention, the launch of a consumer protection portal, and advancements in major infrastructure projects such as the second runway at Abuja Airport and solar energy integration in airport operations.

The Managing Director/Chief Executive of FAAN, Mrs. Olubunmi Kuku, commended UBA and other stakeholders for their contributions, adding, “This project reflects FAAN’s dedication to delivering world-class aviation infrastructure. The enhanced departure section not only elevates passenger experiences but also strengthens Nigeria’s competitive position in global aviation,” she said.

She called for more private-sector participation, emphasising that “partnerships like these are essential to transforming the aviation sector into a beacon of excellence.”

The newly renovated departure section boasts cutting-edge facilities designed to enhance efficiency and passenger comfort. This upgrade reaffirms the Murtala Muhammed International Airport’s status as a critical gateway to Nigeria and a major hub for international travel in Africa.

United Bank for Africa is Africa’s Global Bank. Operating across twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology. UBA is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.

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