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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

Dangote

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

 

 

 

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

 

 

 

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

 

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

 

 

 

 

 

 

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

 

 

 

 

 

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

 

 

 

 

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

 

 

 

 

 

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%. Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

 

 

 

 

 

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

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Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils

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Wonderland Lagos 2022

Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils

Wonderland Lagos 2022

Wonderland Lagos is made up of four villages, all existing solely to deliver an overwhelming holiday experience of excitement and delight to guests. These villages include Qatar Live in Wonderland Lagos, Christmas in Wonderland, Wonder X and Wonderland Market all in one venue, Eko Energy City.

At the unveiling/launch of Wonderland, which took place at Eko Energy City, Lagos, Co-founder Wonderland and CEO Balmoral Group, Ezekiel Adamu explained that Wonderland Lagos is out to be an enchanting experience for guests during the fun-filled festive season. He also pointed that the four different villages otherwise known as ‘Four wonders’ delivers its own unique experience to every cadre of guests as it cuts across the different age, gender, and social group. “The different villages makes a wholesome experience for every individual; from the kids to the teens, young adults and even our mummies and daddies, everyone is definitely catered for in Wonderland Lagos”, he said.

Wonderland Lagos 2022
Also speaking at the launch event, Vinni, Co-founder Wonderland Lagos, expressed his excitement for the project as he noted that this is about to change the holiday experience in Lagos, Nigeria.

According to Vinni, Wonderland Lagos – the city that never sleeps would open doors to guests on 1st of December 2022 and run various activities across all four villages till January 2nd, 2023. “This is the biggest, never seen holiday experience coming to Lagos with this maiden edition and take on Africa at large”, he added.

The event which saw the attendance of HNIs and celebrities amongst which is Chimwemwe Chalemera, Country Director, Department for International Trade, British High Commission Lagos who showed her support and that of the commission towards Wonderland Lagos 2022. “The project is a really exciting one, as a Department for International Trade, one of our focus is to increase trade and investment between UK and Nigeria, and one of the sectors we are looking at is the creative sector and we have really done a lot in that sector, and we are really excited to see how we can get involved in this and support the success of Wonderland”, she said.

Wonderland Lagos 2022
In the spirit of giving a unique experience to its guests, Wonderland Lagos would be using its own currency- Flakes. Each flake is equivalent to the naira value, and this would be the currency for every activity/payment in the Wonderland. Also, in contributing to the hospitality for visitors, particularly tourist and travellers from other states to the city, a tower of 110 fully furnished apartments of different specifications is ready and available to receive guests.

Wonderland Lagos 2022
Wonderland Lagos is brought together by Balmoral Group, Octoplus Marketing Group, in partnership with Creative Economic Catalysts (CEC), Magic Moments Entertainment and MTV Base and Nickelodeon. With, Soundcity, TVC, Arise News, Max FM, Beat FM, Cool FM as official media partners and supported by Lagos State Government.
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DANGOTE WINS ECOWAS’ MANUFACTURING BRAND OF THE YEAR AWARD

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DANGOTE WINS ECOWAS’ MANUFACTURING BRAND OF THE YEAR AWARD

…Cement, Sugar win Brands of the Decade

Dangote

Africa’s largest business conglomerate, Dangote Industries Limited has been adjudged the Outstanding Indigenous Conglomerate of the Decade, carting home eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.

In the same vein, two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc also received awards of the renowned Marketing Edge magazine’s Brands of the Decade.

 

 

While the EMEA awards were given by the Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.

It was a gale of accolades as the Dangote brand was named number one brand by all standards with its Sugar and Cement brands as the two brands, which company has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.

 

 

 

Speaking at the event, Mr. John Ajayi, Publisher/CEO of Marketing Edge Publications described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”

According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.

 

 

The Marketing Edge publisher, while giving the business trajectory of the past 19 years, saluted the various winners and their managements for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.

In his response to the new awards, Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains at the forefront of African enterprise and that the brand, since inception, has touched the lives of many by providing their basic needs.

 

 

Expressing gratitude to the management of Marketing Edge publications for the recognition, Mr. Chiejina explained that consumers are loyal to brands that are purposeful and that is “why we have designed a strategy that creates that purpose.” “Because we understand the power of brands, we have positioned all our businesses to be consumer-centric so that it can inspire millions of people behind it”, Mr. Chiejina stated.

The ECOWAS awards won by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.

 

 

 

The awards won during the Marketing Edge Magazine’ 2022 summit included Outstanding Indigenous Conglomerate won by the Dangote Industries Limited, and Cement Brand of the Decade and Sugar Brand of the Decade.

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DANGOTE BOOSTS ABUJA TRADE FAIR

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DANGOTE BOOSTS ABUJA TRADE FAIR

Dangote

The Dangote Group has been described as a significant premium player as over 300 corporate exhibitors are participating in the 17th Abuja International Trade Fair (AITF) that is expected to be declared open by President Muhammadu Buhari on Friday.

Speaking to newsmen, the Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said: “As a member of ACCI, the Dangote Group further strengthens the position of ACCI in implementing business activities and advocating for business-friendly policies.

 

 

”The DG said the Dangote-ACCI partnership is strategic and geared towards showcasing made-in-Nigeria products, which will help inform prospective exporters about the available opportunities and processes.

Ms. Akai said the company had been a significant sponsor of the Abuja International Trade Fair, including this year’s Trade Fair. In the same vein, the President of ACCI, Dr. Al-Mujtaba Abubakar, told newsmen that the theme for this year’s exhibition: “Creating an Export Ready Market through SMEs Digitization,” offers a wide range of opportunities for Small and Medium Enterprises to ginger their performance, and especially in relation to the non-oil sector.

 

 

 

He said: “The Abuja International Trade Fair, since its inception, has served Nigeria as a trusted global trade destination and a potential market for over 50,000 consumers.”

The 17th AITF is scheduled to hold between Friday, September 30 and Sunday, October 9, 2022, at ACCI Abuja International Trade Fair Complex.

 

 

 

The Dangote Group’s Executive Director of Government and Strategic Relations Engr Mansur Ahmed said the partnership with ACCI offers the company the opportunity to display its numerous innovative products while contributing its quota to the Nigerian economy through Trade Fairs and expos.

He said the President of the Group Alhaji Aliko Dangote is passionate about developing the Nigerian economy, exporting made-in-Nigerian goods, earning foreign exchange, and creating jobs for the populace. Engr Ahmed said the company is desirous of entering into any strategic partnership that will set the country on the path of rapid growth and development.

 

 

 

Aside government, the Dangote Group is the second biggest employer of labour in Nigeria.

A statement by the Corporate Communications Department of the company said a special help desk has been set up at the company’s pavilion to respond to queries while urging participants to leverage the numerous innovative products which include the: Dangote Fertiliser, Dangote Sugar, Dangote Cement, Dangote Salt, and lots more.

 

 

AFCFTA: DANGOTE TO BOLSTER AFRICA’S EARNINGS
As the African Continental Free Trade Area (AFCFTA) implementation commences, experts say the continent is in a privileged position considering the Dangote Group’s huge international investment portfolio.

Pundits say Dangote Group has positioned its subsidiaries as multinational conglomerates which have continued to play a pivotal role in the industrialization of Africa.

 

 

The multi-billion naira Dangote Cement Plc, for instance, has a presence in over ten African countries, while the newly incorporated Dangote Fertiliser and oil refinery are capable of mitigating the continent’s shortfall in foreign earnings.
The Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said the Dangote Group has been a pacesetter in manufacturing while boosting Nigeria and Africa’s earnings.

She said: “The founder Alhaji Aliko Dangote is a visionary leader and has led the Group to become one of the leading brands in Africa and the world, which is a pride to every Nigerian.”

 

 

 

According to her, the company is one of the biggest and most strategic partners of the Abuja Chamber of Commerce and Industry (ACCI).
The 17th Abuja International Trade Fair is scheduled to hold between Friday, September 30, and Sunday, October 9, 2022, at the ACCI Abuja International Trade Fair Complex. Dangote Group is the major sponsor of the 17th edition of the Abuja International Trade Fair, which seeks to deepen trade across Africa.

Speaking on the role of small-scale industries, the DG of ACCI said with the heightened interest in the African market, coupled with the implementation of the AfCFTA, Nigeria is in a privileged position given the role of the Dangote Group and many other big companies.

 

 

 

 

 

She added that Nigeria has enormous potential for export considering the number of SMEs.

According to her: “SMEs represent about 96% of the business fabric and generate over 70%of employment while contributing to about 48% of Nigeria’s GDP, making them the engine of Nigeria’s economy and playing a vital role in the economic recovery.”

 

 

 

 

The AFCFTA, established in 2018, is a free trade area comprising of most African countries as signatories, making it the largest free trade area by number and second only to the World Trade Organization (WTO). Under the agreement, parties are committed to eliminating tariffs on most goods and services, as well as eliminating other impediments to free trade.

 

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