Business
“Unveiling Paseda’s Chief Strategist, Eddy Ademosu + Real Reasons, Senator Olamilekan Yayi, Ladi Adebutu Jostle For His Services And Others
Edward Adegbite Ademosu is rare in multiple fronts. A Nigerian with uncommon talents and energies who is readily armed to the teeth with both gifts and guts, a resourceful professional with analytical and strategic skills for perceptional trends, crisis and reputation management, branding, marketing and, an excellent ability to achieve results with precision. As an individual, he strives for excellence in all endeavours, believing that professionals should only attain the best.
A consummate corporate communication practitioner with over 20 years varied experience in financial/ banking communication, advertising, public relations and brand management, Eddy is a past president of the banking industry body, the Association of Corporate Affairs Managers of Banks in Nigeria (ACAMB), a position he held with a sheen of brilliance and outstanding records.
Ademosu gave his best as Group Executive Officer (GEO), MC-Clique Brands Associates, a brand/communication consultancy outfit, Eddy has been, prior to his present assignment, the Group Head/AGM, Corporate Communication with the then Intercontinental Bank Plc (now Access Bank Plc), Senior Corporate Affairs Manager with Union Bank of Nigeria Plc. He had also been the Head, Corporate Affairs Department, Wema Bank Plc with over-sight responsibilities for formulating and executing Public Relations policy/programmes.
A consummate communication scholar, Eddy, in addition to having published several industry articles, he has attended and made presentations at professional seminars, workshops and conferences globally, most recently at the African Public Relations Associations (APRA)’s workshops in Kumasi, Ghana and Abuja, Nigeria. An award winner, he was named the “Most Outstanding Public Relations Professional” for Year 2004 by the Nigeria Institute of Public Relations (NIPR), Ogun State Chapter.
He, in the course of duty dealings, provide professional advice on internal and external issues that have implications for corporate image of organizations and its dealings with various publics.Organise and present functional media releases, invitations, conferences, briefings, receptions, coverage, facility visits, interviews, media clippings and evaluation. Analyse media reports and consequences on organizational goals. Link key external policy makers, opinion leaders, media practitioners, and union leaders, etc. to achieve organizational objectives. Formulate and execute appropriate policies and programmes for specialized publics of organizations including shareholders relations, financial relations, community relations, customers’ relations, regulatory or governmental relations.
Eddy’s versatility is second to none as evident in his handling of the various communication businesses, where he formulate broad-based branding models for organizations, streamlining tangibles with the intangibles with a view to achieving distinct identity for corporate bodies, execute appropriate creative concepts for organizations based on their corporate objectives, products and services.
It’s also on palpable record that Eddy formulate and implement integrated marketing communications campaigns to achieve organizational objectives, execute editorial policies for specialized journals and publications including collation, editing and presentation of special reports, interviews and representative photographs. Based on industry dictates and trends, formulate marketing policies to propel deposits and sales.
Ademosu has Masters in Business Administration (MBA) Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria: Masters Degree in Communication Arts (MCA) – University of Ibadan, Ibadan, Nigeria: Higher National Diploma in Mass Communication; (HND – Upper Credit); Ordinary National Diploma in Mass Communication (OND – Upper Credit);
(Ogun State Polytechnic, Now M.K.O. Abiola Polytechnic, Abeokuta, Nigeria.
This genius belongs to several professional bodies, among which are :Association of Corporate Affairs Managers of Banks (ACAMB); Associate, Nigeria Institute of Public Relations (NIPR); Associate, Advertising Practitioners Council of Nigeria (APCON); Senior Member, Africa Public Relations Associations (APRA); Associate, Nigerian Institute of Management (NIM); 1st Vice President, Association of Corporate Affairs Managers of Banks (ACAMB); Member, Lagos Country Club, Ikeja; Member, Ikoyi Club.
Ademosu was the most Outstanding Public Relations Professional for year 2004, NIPR, Ogun State Chapter; Best Over-all Student in Public Relations, Mass Communications, HND II (1989); Deputy Editor, Poly Echo Training Newspaper, Ogun State Polytechnic, Abeokuta – 1988/1989; Best Over – all Print Student, Mass Communications, ND II (1987).
For him, ideologically, ideas rule the world and they possess the fire power and the propelling force to change institutions and nations for greater good. Through experiential and attainment of academic exploits including acquisition of corporate knowledge garnered, and quantum of such ideas, he agrees, needed for turnaround of States, Nations, Institutions and people. Eddy is a first class genius by any dipstick!
Nigeria’s Inflation Drops to 15.10% as NBS Reports Deflationary Trend
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Alpha Morgan to Host 19th Economic Review Webinar
In an economy shaped by constant shifts, the edge often belongs to those with the right information.
On Wednesday, February 25, 2026, Alpha Morgan Bank will host the 19th edition of its Economic Review Webinar, a high-level thought leadership session designed to equip businesses, investors, and individuals with timely financial and economic insight.
The session, which will hold live on Zoom at 10:00am WAT and will feature economist Bismarck Rewane, who will examine the key signals influencing Nigeria’s economic direction in 2026, including policy trends, market movements, and global developments shaping the local landscape.
With a consistent track record of delivering clarity in uncertain times, the Alpha Morgan Economic Review continues to provide practical context for decision-making in a dynamic environment.
Registration for the 19th Alpha Morgan Economic Review is free and can be completed via https://bit.ly/registeramerseries19
It is a bi-monthly platform that is open to the public and is held virtually.
Visit www.alphamorganbank to know more.
GTBank Launches Quick Airtime Loan at 2.95%
Guaranty Trust Bank Ltd (GTBank), the flagship banking franchise of GTCO Plc, Africa’s leading financial services group, today announced the launch of Quick Airtime Loan, an innovative digital solution that gives customers instant access to airtime when they run out of call credit and have limited funds in their bank accounts, ensuring customers can stay connected when it matters most.
In today’s always-on world, running out of airtime is more than a minor inconvenience. It can mean missed opportunities, disrupted plans, and lost connections, often at the very moment when funds are tight, and options are limited. Quick Airtime Loan was created to solve this problem, offering customers instant access to airtime on credit, directly from their bank. With Quick Airtime Loan, eligible GTBank customers can access from ₦100 and up to ₦10,000 by dialing *737*90#. Available across all major mobile networks in Nigeria, the service will soon expand to include data loans, further strengthening its proposition as a reliable on-demand platform.
For years, the airtime credit market has been dominated by Telcos, where charges for this service are at 15%. GTBank is now changing the narrative by offering a customer-centric, bank-led digital alternative priced at 2.95%. Built on transparency, convenience and affordability, Quick Airtime Loan has the potential to broaden access to airtime, deliver meaningful cost savings for millions of Nigerians, and redefine how financial services show up in everyday life, not just in banking moments.
Commenting on the product launch, Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Quick Airtime Loan reflects GTBank’s continued focus on delivering digital solutions that are relevant, accessible, and built around real customer needs. The solution underscores the power of a connected financial ecosystem, combining GTBank’s digital reach and lending expertise with the capabilities of HabariPay to deliver a smooth, end-to-end experience. By leveraging unique strengths across the Group, we are able to accelerate innovation, strengthen execution, and deliver a more integrated customer experience across all our service channels.”
Importantly, Quick Airtime Loan highlights GTCO’s evolution as a fully diversified financial services group. Leveraging HabariPay’s Squad, the solution reinforces the Group’s ecosystem proposition by bringing together banking, payment technology, and digital channels to deliver intuitive, one-stop experiences for customers.
With this new product launch, Guaranty Trust Bank is extending its legacy of pioneering digital-first solutions that have redefined customer access to financial services across the industry, building on the proven strength of its widely adopted QuickCredit offering and the convenience of the Bank’s iconic *737# USSD Banking platform.
About Guaranty Trust Bank
Guaranty Trust Bank (GTBank) is the flagship banking franchise of GTCO Plc, a leading financial services group with a strong presence across Africa and the United Kingdom. The Bank is widely recognized for its leadership in digital banking, customer experience, and innovative financial solutions that deliver value to individuals, businesses, and communities.
About HabariPay
HabariPay is the payments fintech subsidiary of GTCO Plc, focused on enabling fast, secure, and accessible digital payments for individuals and businesses. By integrating payments and digital technology, HabariPay supports innovative services that make everyday financial interactions simpler and more seamless.
Enquiries:
GTCO
Group Corporate Communication
[email protected]
+234-1-2715227
www.gtcoplc.com
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